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Social and Behavioral Sciences Commons

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Communication

Brigham Young University

Theses and Dissertations

2012

Interactive

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Full-Text Articles in Social and Behavioral Sciences

Interactive Tv News: A New Delivery Method For Broadcast Television News, Trent R. Boulter Aug 2012

Interactive Tv News: A New Delivery Method For Broadcast Television News, Trent R. Boulter

Theses and Dissertations

This project looks at the development and use of a new delivery system for broadcast television news and its relation to the Uses and Gratifications and Push/Pull Theories. An in-home study of interactive news was conducted for two weeks, allowing people access to three local and 5 national newscasts via one interactive newscast. Users were able to access the interactive newscast whenever and however they wanted via their television or computer, as long as they had an internet connection. The results of this study show how the system was used,what specific actions were taken, and where the potential lies for …