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Full-Text Articles in Social and Behavioral Sciences
Media Repertoire And Multiplatform Media Use: Media Consumption Diversity In A Digital Age [Slides], Louisa Ha
Media Repertoire And Multiplatform Media Use: Media Consumption Diversity In A Digital Age [Slides], Louisa Ha
School of Media and Communication Faculty Publications
Slides presented at the Mass Communication and Society Division, AEJMC Annual Convention, Washington DC August 11, 2013 by Louisa Ha.
Consumption And Dependency Of Social Network Sites As A News Medium: A Comparison Between College Students And General Population, Louisa Ha, Kisung Yoon, Xiaoqun Zhang
Consumption And Dependency Of Social Network Sites As A News Medium: A Comparison Between College Students And General Population, Louisa Ha, Kisung Yoon, Xiaoqun Zhang
School of Media and Communication Faculty Publications
This exploratory study investigates social network sites (SNS) users’ time allocation behavior among various traditional and new media. Specifically, it examines the difference in degree of dependency on SNS between the young generation and the general population as a new form of news medium based on the media system dependency (MSD) and the microeconomic consumption (MEC) theories. The research results reveal that SNS, along with other online media, such as online audio/video news, are the preferred news sources for young people and they are more likely to be interested in soft news than hard news. SNS has become online users’ …