Social and Behavioral Sciences Commons^™

Integration Of User-Generated Content On News Reporting: A Case Study Of A Tanzanian Print Newspaper., David Lyoba Mbulumi

Theses & Dissertations

This research investigated the integration of user-generated content (UGC) in Tanzanian print newspapers and its effect on news reporting in the digital era. UGC, comprising text, images, videos, and audio created by users, has gained prominence due to the rise of social media and citizen journalism. The research employed a mixedmethods approach, starting with content analysis of a selected Tanzanian print newspaper over six days to quantify the prevalence and characteristics of UGC. Qualitative interviews with key stakeholders, including a newspaper editor, a reporter, readers, and the Media Council of Tanzania (MCT), provide additional insights. The newspaper incorporates an average …

Assessing Youtube Vloggers’ Ethical Conduct And Impact On Political Discourse In The 2021 Uganda General Elections., Otto John Alex

Theses & Dissertations

This research delves into the pivotal role played by YouTube vloggers during the 2021 elections in Uganda. The study focuses on assessing vloggers' content's quality and ethical standards, understanding audience engagement, and analysing the overall impact on citizen participation. Through the examination of 10 videos and 19 in-depth intervie, and 2 Key informant interviews revealed that vloggers often disseminated biased and inaccurate information to attract viewer engagement. The content analysis highlighted unbalanced reporting, a breach of journalism ethics, and a primary focus on profit-making, neglecting responsible journalism's foundational principles. As observed in the comment sections, audience interaction showcased a dynamic …

An Analysis Of Print Media’S Coverage Of Women In Stories Focused On Economic Activities., Patricia Kigula

Theses & Dissertations

This research was conducted against the background that women have limited visibility in economic roles in the media. The dearth of understanding in this area poses a risk of perpetuating negative stereotypes and biases against women, potentially impeding their economic empowerment and hindering societal progress. The media's influence on shaping societal norms surrounding women and economic participation is evident, emphasizing the need for a comprehensive analysis of the extent and nature of media coverage of women's contributions to economic development in Uganda. The study employed a quantitative method and directed content analysis to systematically examine the representation of women in …

Media's Coverage Of Biotechnology And Gmo’S: How Kenyan Broadcast Media Covered The Lifting Of The Ban On Genetically Modified Foods., Zeynab Nyangule Wandati

Theses & Dissertations

The introduction of genetically modified organisms (GMOs) has been controversial globally, with differing views on the risks and benefits of their use in agriculture, even though the technology is extensively used in medicine. In Africa, the adoption of GMOs has been relatively slow compared to other regions due to a combination of factors, including poor infrastructure, inadequate resources, and public resistance. Studies have shown that the media often portrays GMOs as a threat to human health and the environment, a narrative often pushed by the news sources interviewed, with little emphasis on their potential benefits or the science of it. …

Understanding The Effects Of Twitter Crisis Events On Brand Reputation: The Case Of Strathmore University And Kfc Kenya., Wambui Gachari

Theses & Dissertations

An organisational crisis event on Twitter goes viral within a short period of time. Within that time, sentiments – either negative or positive – are produced through the tweets published as a result of conversations driven by Twitter users. Coverage done by legacy media further amplify the magnitude of organizational crisis events. These sentiments produces by Twitter users become instrumental in shaping the public perception of organisations. This study sought to determine how Twitter users frame crisis events and the subsequent influence on brand reputation of organisations under crisis. The Framing theory and Situational Crisis Communications theory offered insights into …

Examining Social Media Utility In Television News Programming: A Case Study Of Urban Tv, Uganda., Vicent Musoke

Theses & Dissertations

This study examined social media utility in television news programming using a case study of Urban TV, Uganda. It also provided an understanding of how television stations in the country integrate social media in their news programs by establishing social media utility in Urban Television’s news programs; assessing how Urban TV caters to its broadcast and social media audience in news programs, and exploring how Urban TV’s cross-platform utility caters to its social media audience in news programming. The study is anchored within the technology acceptance Model and uses in-depth interviews with Urban TV staff and direct observation of Urban …

Journalists Understanding And Coverage Of Extrajudicial Killings In Kenya., Susan Kendi Gitonga

Theses & Dissertations

This study investigated the phenomenon of extrajudicial killings in Kenya by examining the journalists' understanding of the issue, the media framing of the articles, and the sourcing of the information. The news media, in its traditional role to inform and interpret, has the responsibility to provide the public with a balanced narrative on the issues that are of public interest, including deaths and killings of citizens. However, in the context of extrajudicial killings, the media’s role and significance have been tested due to the dilemma encountered. Journalists face challenges in their attempt to source for authoritative sources, especially in cases …

Out Of Newsrooms And Back Into Classrooms: The Experiences Of Journalists In Master’S Studies., Simon Riitho

Theses & Dissertations

The purpose of this research was to better understand the experiences of journalists as master’s students. In Kenya, master’s programs have expanded significantly, attracting journalists who view them as opportunities to upskill and enhance their abilities. The researcher involved journalists from various newsrooms in Kenya to learn why they enrolled, the causes of study delay, and interventions that empower them to complete. In this study, 33 journalists from four newsrooms in Kenya accepted the call to participate in the study, either via answering questionnaires or interviews. Of this total, 31% of the participants (11 journalists) volunteered to be interviewed, while …

Digital Activism Through Humour And Satire: An Analysis Of The Use Of Tiktok And X For Political Accountability In Uganda., Shemei Agabo

Theses & Dissertations

No abstract provided.

The Framing Of Digital Currencies In Rwandan Media: A Comparative Study Of Igihe.Com And The New Times., Cyuzuzo Jean De Dieu Samba

Theses & Dissertations

This study analyzed the media coverage of cryptocurrencies in Rwanda’s two leading online publishers, focusing on identifying trends and biases in their reporting. Anchored on Framing Theory, phase one of this study used quantitative content analysis to analyse the tone of coverage, the nature of coverage and to comparatively analyse what the data analysis tells of nuances between coverage in English and coverage in Kinyarwanda from samples of media coverage of cryptocurrencies in the two outlets over a specified period. In phase two, the data was analyzed and presented using descriptive and inferential statistics to respond to the research objectives …

Factors Affecting Retention Of Journalists At Etop Radio In Soroti City, Eastern Uganda., Joseph Akiiso

Theses & Dissertations

This research investigates the factors affecting journalist retention at ETOP Radio, located in Soroti City, Eastern Uganda. Through a descriptive survey design, the study employs questionnaires and interviews to achieve its objectives. These objectives include analyzing factors leading to the turnover of talented journalists, exploring contributors to staff retention, and assessing and recommending strategies to boost staff retention within the ETOP Radio Human Resource Department. The findings reveal that a majority of journalists at ETOP Radio plan to continue their tenure, indicating a moderate level of employee satisfaction. The study further identifies strengths such as effective two-way communication, fostering a …

News Media Content Shifts And Declining Youth News Consumption In Uganda’S Legacy Media: A Case Study Of The New Vision., Alex Bagyenzire Atuhaire

Theses & Dissertations

The decline in the number of young people consuming news media is a phenomenon occasioned by the digital migration of the youthful population, media content disruptions, market competition and rapid technological innovations. These forces, together with the highly youthful population in Uganda that has either migrated to digital platforms or are digital natives have not only resulted in shifts in consumption habits but also a decline in legacy media consumption. Using The New Vision as a case, the project sought to analyse and explore media news content changes and youth news consumption levels in the Ugandan media focusing on key …

Impact Of The Implementation Of Paywalls In Kenya: Case Of Nation Media Group., Bernard Momanyi

Theses & Dissertations

The era of digital disruption has compelled media houses in Kenya, as it has worldwide, to undergo a fundamental reassessment of their operational models for survival and sustainability. One such model that has emerged in response to these challenges is the paywall, which some media organizations are now exploring as a viable and alternative source of sustainable revenue. Notably, the Nation Media Group blazed the trail in Kenya by pioneering the implementation of a paywall. This undertaking presents an array of challenges and opportunities that warrant careful consideration. In the context of this study, which employed a qualitative approach, it …

Analyzing The Viability Of Subscription Revenue Model For The Standard Group In Kenya., Anthony Manyonge Makokha

Theses & Dissertations

The capstone project investigated the subscription-based revenue Model in the context of news content, using The Standard Group in Kenya as a case study. The aim was to evaluate the viability and impact of this Model in sustaining quality journalism amidst changing consumption patterns and unpredictable advertising revenues in the digital age. Employing a mixed-methods approach, the research integrated qualitative and quantitative methodologies. Through extensive literature review, industry analysis, interviews with experts, stakeholders, and consumer surveys, it explored the historical evolution, merits, challenges, and perceptions regarding paid news content in Kenya. The study focused on The Standard Group, a leading …

Innovating For Efficiency: The Use Of Generative Ai In Kenyan Newsrooms., Anthony Irari Ngugi

Theses & Dissertations

Generative AI has revolutionized media landscapes around the globe, including in Kenya. Widely known for mobile technology adoption and digital entrepreneurship, Kenya's journalism field is experiencing drastic transformation thanks to AI's powerful abilities. This study sought to understand how Generative AI (GenAI) is being adopted by Kenyan media houses, as well as its advantages, drawbacks, and challenges associated with journalistic innovation. Chapter 1 introduces the global impact of

Generative AI while outlining specific implications for Kenyan newsrooms. Contextualizing AI's rise in media, this paper compares traditional and modern journalistic practices as well as big tech's impact in shaping news consumption …

Employability Of Graduate Journalists In Modern Media Houses: A Case Study Of Nation Media Group As An Employer., Caroline Wayeta Wafula

Theses & Dissertations

The study set out to establish the current status of the employability of graduate journalists in modern media houses in Kenya, with Nation Media Group (NMG) as the case study.

Specifically, the study sought to identify essential skills that media houses in Kenya currently need from journalism graduates, assess the skills capacity of fresh journalism graduates and determine challenges currently faced by employers in accessing skills needed in modern media houses. The study employed a qualitative research approach, and the researcher conducted in-person interviews with respondents. The study established that the skilling demands on the journalism profession are changing because …

18. Framing Of The 2022 World Cup In Qatar By The Western Media., Wanyonyi Mildred

Theses & Dissertations

Qatar became the first Arab and Muslim nation to host the FIFA World Cup in 2022. This study aims to analyse Western Media’s framing of the FIFA 2022 World Cup in Qatar. The study relies on framing theory, an extension of the agenda-setting theory that argues that the media is the key institution for framing and significantly shaping our perspectives on current events and issues. This study adopted a descriptive research framework and focused on news articles published by Western Media, including CNN, BBC, and The Guardian, spanning 48 days. The study adopts a quantitative methodology for data collection, with …

An Analysis Of The Use Of Whatsapp In The News-Making Process: A Case Of Bbc Africa., Maureen Nasimiyu Nyukuri

Theses & Dissertations

No abstract provided.

Breaking News Stories In The Age Of Citizen Journalism: Daily Nation’S Utilisation Of User Comments On Facebook, Agewa Waruguru Wainaina

Theses & Dissertations

This study examines how the Nation Media Group (NMG) utilises comments made on its social media platform to break, update, and ultimately publish stories on social media platforms, the study focused on Facebook. Previous studies have established that the audience has the power to determine what content media houses publish, even forcing social media editors to delete or change stories they publish online. Thus, media practitioners must understand how to best engage with their online consumers while delivering quality journalistic content and maintaining integrity. Through the literature review of similar studies, it was found that scholars have determined that audience …

Print Media Coverage Of Digital Land Registration In Kenya: A Case Of Daily Nation And Standard Newspapers., Olgah Aluoch Atellah

Theses & Dissertations

Kenya's nascent digital land registration system has already captured the attention of the nation's print media. This study investigated how two prominent newspapers, The Daily Nation and The Standard, framed and presented this complex issue, potentially shaping public perception and influencing policy decisions. Key findings reveal a contrasting media landscape. While existing research explored media coverage of digital land registration elsewhere, understanding its portrayal within Kenya remained a critical gap. Anchored in Framing Theory and agenda-setting Theory, the study employed a strategic selection approach where months were strategically chosen based on their significance or key events because of the buildup …

Print Media Coverage Of Conflict Among Pastoral Communities In Northern Kenya: A Case Study Of Nation And The Standard Newspapers., Faith Sudi Wamalwa

Theses & Dissertations

Media coverage of conflict is central to public interpretations of these conflicts. This public comprises policymakers who, among key of their mandates, is developing policies that protect the masses' lives and properties. Conflicts among pastoral communities have been endemic for decades. Media as a channel through which the masses get informed has been found by research worldwide to have an effect on conflicts through coverage. This media influence is mirrored through how it frames stories of conflict and who it quotes in those stories. Frames and sources used to determine how the audience perceives and interprets those conflicts. This study …

Media Coverage Of The Covid-19 Pandemic: A Case Of New Vision And Daily Monitor In Uganda., Eve Atukunda

Theses & Dissertations

The media performs a significant role in shaping and transforming public perceptions during pandemics. This study analysed the media coverage of COVID-19 in Uganda, focusing on its impact on public awareness, government response, and societal behaviour. The study applied a quantitative approach to content analysis of news articles and official government communication, with interviews of journalists at the helm of COVID-19 reporting. The analysis assessed the framing of COVID-19 news in print media platforms. It examined the dynamics between media, government, and public health officials, evaluating the effectiveness of information dissemination and management of misinformation. The initial focus of media …

Examining The Role And Implications Of Twitter On News Production In Ugandan Newsrooms: A Case Of Nation Media Group Uganda, Elizabeth Amongin

Theses & Dissertations

Social Media, particularly Twitter, has increased and eased the news production process by enhancing sourcing, gathering, and distributing news content. This study examined the implications of applying or using witter in the news production process in Ugandan newsrooms. This study focused on Nation Media Group -Uganda (NMG-U) and the New Media Theory guided it. The study applied a qualitative study approach and indepth interviews to collect data from 22 journalists and editors who were purposely selected. The study used a case study design to establish the role of Twitter in news sourcing and the attribution of quotes This study found …

Digital Media And Democratization: The Role Of X In Promoting Participatory Democracy In Rwanda., Christophe Hitayezu

Theses & Dissertations

Amidst the ever-evolving landscape of digital media's impact on democracy, this study explored the nuanced relationship between X and participatory democracy in Rwanda. Anchored on the Theory of Public Sphere and New Media Theory, this research shed light on the multifaceted interactions between citizens and politicians on X in Rwanda. By quantifying the interactions between politicians and citizens, finding out whether accountability mechanisms exist on the platform, and citizen-driven concerns; the study aimed to offer a comprehensive understanding of X's role in promoting participatory democracy in Rwanda. Situated within the Rwandan political context, this study gains significance as it navigates …

News Media Coverage Of Court Matters Involving Children In Kenya., Lenox Omondi Otieno

Theses & Dissertations

The pivotal role of news media as the fourth estate in society cannot be overstated; it profoundly influences public opinion, shapes perceptions, and mirrors a nation's values. Much like in other countries, in Kenya, media assumes a central role in reporting legal proceedings, especially those involving children. The manner in which these events are covered carries significant consequences, directly impacting the welfare and rights of the children concerned. This study critically examines the news media's coverage of court proceedings involving children in Kenya, focusing on mainstream television channels, namely Citizen TV, NTV, and KTN News, owing to their substantial viewership. …

An Analysis Of The Contribution Of Training Grants To The Ugandan Media: A Case Study Of The New Vision And Daily Monitor., Julius Odeke

Theses & Dissertations

The training of journalists has become an important element in enhancing the development of the media due to the popular global conjecture that a developed media consequently helps citizens to make informed decisions. But a number of factors like the choice of areas for training that needs funding and challenges media experiences in enhancing media development have over the time stifled the operations of the Ugandan media limiting its ability to advance issues of public interest (McChesney, 2008:37;Nyarko, 2015).This study therefore sought to identify areas covered by the training grants in the past five years (2019-2023), analyse the contribution of …

Examining Audience Perceptions And Role Of Cookies In Select News Websites In Kenya: A Case Of Nation Africa And The Standard, Isabel Mwendwa Radoli

Theses & Dissertations

This thesis investigates the audience perceptions and the role of cookies in the user experience of selected news websites in Kenya. In an era dominated by digital media consumption, understanding how users interact with online news platforms is crucial for media practitioners and technology developers. The study focuses on the Kenyan context, exploring the unique dynamics that shape user engagement with news content and the impact of cookies on their online experience. The research employed a mixed-methods approach, combining a quantitative survey focused on audience perceptions of cookies and interactions with cookie consent notices and in-depth interviews with commercial website …

An Investigation On Gender Perceptions In Credibility Of Male And Female News Anchors In Kenya., Ngumbau Maluti Musau

Theses & Dissertations

The success and survival of media houses is based on viewership as informed on audience loyalty that is pegged on perceived credibility of the news items, news anchors and media houses. But, extent of credibility perception as influenced by gender under the gender disparity concept has not been assessed within the Kenyan media space; which forms the focus of this study. The main objective was to investigate gender perceptions in the credibility of male and female news anchors in Kenya. Specifically, the study assessed the perceived credibility of male news anchors in presenting hard news items in Kenya and examined …

Journalism In The Digital Era: Making The Case For Media Research Department., Yvonne Okwara

Theses & Dissertations

In a world with social media outlets that are quick on the mark when it comes to breaking news, it is no longer the journalist’s job to be the first or the fastest to break news. That has been disrupted already. What audiences need now more than ever before is confirmation, understanding and analysis of what the news means to them, and how it will affect their lives. What they are looking for is an understanding of the genesis of an event, its progression up until the point the story broke, and why it should matter to them. The study …

An Analysis Of The Contribution Of Industrial Attachment In Journalism Training In Kenya: Challenges And Opportunities For An Effective Framework, Yusuf Ali Lakicha

Theses & Dissertations

In Journalism Schools, industrial attachment is an integral part of media education, offering students valuable opportunities to apply theoretical knowledge in real-world settings and gain practical skills necessary for successful careers in the media industry. It is an essential part of an academic programme where students augment the practical skills learnt in school in an actual work environment. This study examined the contribution of industrial attachment in journalism, with a focus on arguably Kenya’s leading media organization, Royal Media Services, which has three television stations and 12 radio stations. The objective of the study was to assess the structure of …