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Full-Text Articles in Social and Behavioral Sciences
Smoking Cessation: Why Do Smokers Fail?, Joyce M. Wolburg
Smoking Cessation: Why Do Smokers Fail?, Joyce M. Wolburg
College of Communication Faculty Research and Publications
Purpose:
The purpose of this article is to probe three explanations for the difficulty that cigarette smokers have in quitting: the addictive nature of the product; the failure to deliver messages with effective quit strategies; and the resistance to enacting smoking bans in bars and restaurants. It aims to argue that the latter two issues result in misplaced marketing.
Design/methodology/approach:
This article examines data from published research, interviews with smokers who have successfully quit, and government statistics to have a clearer picture of the issues.
Findings:
Smokers are exposed to anti‐smoking messages created to discourage youth from starting to smoke, …