Social and Behavioral Sciences Commons^™

A Content Analysis Of Exemplars In Weekly U.S. News Magazines, Lincoln Thomas Hubbard

Theses and Dissertations

This study was designed to research whether the conditions that give rise to exemplar effects in experimental designs are present in the real world, specifically by conducting a comprehensive content analysis of news articles in weekly U.S. news magazines. Exemplification studies the relationship between examples and the larger population they represent, and how examples effect consumer's perceptions and behaviors (Zillmann & Brosius, 2000). In experimental design several independent variable have been tested and have shown that people's perceptions fall largely in line with the emphasis of the exemplars presented. A stratified random sample of magazines, representative of a whole year, …