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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
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Full-Text Articles in Social and Behavioral Sciences
Academic Websites And Minority Portrayal: A Content Analysis, Aymara Jimenez
Academic Websites And Minority Portrayal: A Content Analysis, Aymara Jimenez
Theses and Dissertations
The Internet has changed the way society communicates with one another. One of the organizations that utilize the Internet in order to communicate with their audience is universities. The imagery and information that is featured in the homepages of university websites can portray a certain perception of that university. Universities were found to be diverse in the ethnic background of the persons used for their homepage imagery. The way minority characters were found to be portrayed in gave a general idea of what exist within academia as to how they view and portray minority groups.
A Content Analysis Of Exemplars In Weekly U.S. News Magazines, Lincoln Thomas Hubbard
A Content Analysis Of Exemplars In Weekly U.S. News Magazines, Lincoln Thomas Hubbard
Theses and Dissertations
This study was designed to research whether the conditions that give rise to exemplar effects in experimental designs are present in the real world, specifically by conducting a comprehensive content analysis of news articles in weekly U.S. news magazines. Exemplification studies the relationship between examples and the larger population they represent, and how examples effect consumer's perceptions and behaviors (Zillmann & Brosius, 2000). In experimental design several independent variable have been tested and have shown that people's perceptions fall largely in line with the emphasis of the exemplars presented. A stratified random sample of magazines, representative of a whole year, …