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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
To Facebook, Or Not To Facebook, John Hilton Iii, Kenneth Plummer
To Facebook, Or Not To Facebook, John Hilton Iii, Kenneth Plummer
Faculty Publications
A significant shift in computer-mediated communication has taken place, in which in some cases, social media is becoming the dominant form of communication. Organisations who wish to communicate effectively are turning to social media; however, there are challenges associated with using it. This article chronicles the attempts of one educational institution to implement the use of social media in their organisation.