Social and Behavioral Sciences Commons^™

Presidential Communication To Children: An Analysis Of Persuasive Strategies In Presidential Speeches, Patricia Joyce Grice

Masters Theses & Specialist Projects

This thesis explores the content of presidential communication to children, specifically the only three presidential speeches that have been designed for children. These three speeches are President Barack Obama's speech to children in 2009, George H.W. Bush's speech to children in 1991, and Ronald Reagan's speech to children in 1988. Through content analysis this thesis was designed to determine whether persuasive strategies were used in these messages to children, and if persuasive strategies were present, which ones were used. Through qualitative analysis conducting a focus group discussion with children exposed to one of the presidential speeches, this thesis also explored …