Social and Behavioral Sciences Commons^™

A Study On The Depiction Of Drug Usage, Alcohol Consumption And Cigarette Smoking In Movies And Its Perceived Effect On A Young Audience. A Comparative Study Of American And Indian Cinema And Their Respective Audiences., Zain Farook Merchant

USF Tampa Graduate Theses and Dissertations

This study analyzes the depiction of drug usage, cigarette smoking and alcohol consumption in

movies in terms of character stereotyping and typecasting. Because movies are focused on making money they are being used as marketing tools by alcohol and cigarette conglomerates (Grube, 2004). The study also explores youth perception of such content and tries to determine the behavioral implications or influence of such content on young children. The goal of this research is to analyze the social cognitive influence of movies on the youth and the effects of censorship in movies today. The research compares this effect in the two …

Seeking Care: Mindfulness, Reflexive Struggle, And Puffy Selves In Bullying, Keith Berry

Communication Faculty Publications

What does it mean to become ourselves, to experience who we and others understand us to be? What might the process look like for younger selves who are immersed in the looming problem of bullying, and what is at stake regarding how we respond to its complex storyline? How can we engage ethnographic research that studies ourselves and others in ways that are also more caring than harmful for all persons involved? As senseless bullying continues, I seek meaningful answers to questions of becoming and identities within these intricate relational spaces. Yet as I perform this seeking, the search becomes …

The Scope Of Numeracy After Five Years, H. L. Vacher, Dorothy Wallace

Numeracy

The purpose of this editorial is to provide an efficient way for readers and potential authors to see (a) what type of papers are published in this journal and (b) what subjects are appropriate. The editorial consists mainly of about a dozen pages of tables including live links to the papers’ access/abstract pages to facilitate easy browsing. In the first table, the 85 papers that have been published in the journal’s first five years are classified into: review papers; research papers; case studies; essays; book reviews; columns; and editorials about the journal. In the second table, the papers are inventoried …

Excellent Leadership In Public Relations: A Question Of Experience And The Pr Practitioner, Roelof Oldenbanning

USF Tampa Graduate Theses and Dissertations

To better understand excellent leadership in public relations (PR) of developing and experienced PR practitioners, this study focuses on the important qualities and dimensions of excellent leadership practitioners. This study continues on the work of Meng, Berger, Gower, and Heyman (2012) in their attempt to advance understanding of leadership in the PR field.

According to the study's participants (N = 72): strategic decision-making capability, problem-solving ability, and communication knowledge and expertise are the three most important qualities of excellent leadership. Moreover, respondents rated that communication skills training, individual initiative and desire, and on-the-job experiences lead to excellent PR leadership. About …

The Effect Of Stealth Advertising In Newscasts On Viewers' Recall, Fany Georgieva

USF Tampa Graduate Theses and Dissertations

Product placement, also referred to as stealth advertising, raises important questions when it comes to television because a far larger audience views television than movies. Product placement in newscasts is even more controversial. Television news is expected to be free of persuasive attempts and provide citizens with basic information that is of public importance. Yet, product placement blurs the line between journalism and commercial promotion, thus destroying the integrity of the news.

Product placement in newscasts raises ethical questions about the effect it has on viewers, provided that they do not realize that they are presented with commercials, framed as …

Examining The Ontoepistemological Underpinnings Of Diversity Education Found In Interpersonal Communication Textbooks, Tammy L. Jeffries

USF Tampa Graduate Theses and Dissertations

This project examines the ontoepistemological underpinnings of diversity education in the field of communication by focusing on the points where diversity, pedagogy and communication intersect. In this study I seek to understand how we come to know what we know about diversity, or the social construction of differentness, and how we share this information with others. I analyzed three popular interpersonal communication textbooks, examining the patterns revealed in the text, in order to address these questions.

This study uses three complimentary methods to reveal the number of occurrences that center on diversity in the text (content analysis), to interpret themes …

Compassionate Storytelling With Holocaust Survivors: Cultivating Dialogue At The End Of An Era, Chris J. Patti

USF Tampa Graduate Theses and Dissertations

We live in a frantic, fractured, ever-quickening, and violent world that is at the end of the era in which we will be able to talk with survivors of the Shoah. To date, there have been approximately 100,000 recorded interviews of Holocaust survivors. The vast majority of these interviews--such as the 52,000 done for Steven Spielberg's and USC Shoah Foundation Archive--have used traditional, single-session, and "neutral" methods of oral history interviewing to "capture" and "preserve" the legalistic, historical "testimonies" of survivors. The present study responds to this situation and unique moment in time by slowing down, listening, speaking repeatedly and …

Cause-Related Controversy: An Analysis Of Corporate Sponsor Response To The Susan G. Komen/Planned Parenthood Crisis, Christina Maria Cameron

USF Tampa Graduate Theses and Dissertations

ABSTRACT

This qualitative study advances crisis communication and relationship management application and theory by examining the crisis response strategies used by corporations during a time of crisis involving a nonprofit partner. A qualitative content analysis was performed on the Facebook pages of 57 companies that were corporate partners of Susan G. Komen in early 2012. Nineteen companies responded using their Facebook accounts during two crisis periods studied. The researcher argues that consideration must be given to additional contingent factors beyond those proposed by situational crisis communication theory. Contingent variables related to the corporations' relationship with the charity, including level of …

Community On The Menu: Seven-Courses To Cultivate Familial Bonds, Exchange Social Capital, And Nourish Community, David Franklin Purnell

USF Tampa Graduate Theses and Dissertations

This dissertation is an auto/ethnographic account, which examines food, close personal friendships, and community. The research combines autoethnography with ethnographic observations and personal/group interviews conducted within the Seminole Heights neighborhood of Tampa, Florida. The observations are of a weekly dinner event referred to by most attendees as Family Dinner. I am one of the founders of this event; the participants of this study are neighbors (or were at some point in time) as well as past and present attendees of the weekly dinner.

The purpose of this research is to illustrate how food can be a tool to build …

Chinese Consumers' Evaluation Of Domestic And Foreign Products: The Roles Of Country Of Origin And Product Usage Experience, Yuze Gao

USF Tampa Graduate Theses and Dissertations

Although COO has been a topic of central interest in international marketing research, most work has focused on consumers in western countries. The concept of product usage experience, though often implied in COO research, has yet to be investigated more directly and explicitly. The goal of the study is to examine the relationships among COO perceptions, product usage experience and purchase intention among Chinese consumers. The study examined two kinds of product usage experiences (usage variety and frequency) pertaining to products (products in general and laptop computers in specific) made in two countries (America and China). Empirical data gathered from …

African Americans And Hospice: A Culture-Centered Exploration Of Disparities In End-Of-Life Care, Patrick Dillon

USF Tampa Graduate Theses and Dissertations

As the United States' population ages and grows more diverse, scholars and practitioners have grown increasingly concerned about persistent disparities in the cost and quality of end-of-life health care, particularly with regard to African Americans. Although a variety of factors may influence these disparities, most scholars agree that the underutilization of hospice care by this population is an important contributor. Drawing from the culture-centered approach to health communication and narrative theory, the present study explores African American patients and caregivers' experiences with hospice care and takes an initial step toward addressing disparities in end-of-life care. I begin this study, first, …

Polysemy, Plurality, & Paradigms: The Quixotic Quest For Commensurability Of Ethics And Professionalism In The Practices Of Law, Eric Paul Engel

USF Tampa Graduate Theses and Dissertations

According to many, the legal industry is currently suffering from a professionalism problem. The following dissertation is a response to the question, "What can be done about incivility in the practice of law in Florida?" It begins by exploring the literature examining ethics and professionalism, specifically focusing on the role communication plays in the production and reification of patterns of meaning and action. After contextualizing the professionalism problem socio-culturally and historically, the dissertation next provides an overview of some relevant aspects of the Coordinated Management of Meaning (a theoretical communication framework employed to help make sense of the existing state …

Citizens United, The Marketplace, And Influence, Corin Shanti La Pointe-Aitchison

USF Tampa Graduate Theses and Dissertations

This study analyzes the rationale used by the Supreme Court in the 2010 case, Citizens United v. Federal Election Commission. The majority opinion and dissent were dissected and scrutinized for any weaknesses. After careful review and comparison with First Amendment theories and scholarly articles, it was found that the majority opinion and final decision were poorly reasoned and created a dangerous political communication landscape and a weakened Marketplace of Ideas.

Dead Man's Switch: Disaster Rhetorics In A Posthuman Age, Daniel Patrick Richards

USF Tampa Graduate Theses and Dissertations

When a disaster the magnitude of the Deepwater Horizon blowout and oil spill takes place, is it natural for the news media stories, investigative reports, and public deliberation to focus almost exclusively on finding the person or group responsible for such a horrendous scene. Rhetorically speaking, the discourse surrounding the event can be characterized as a reductive form of praise and blame rhetoric (epideixis). However, these efforts, while well-intentioned, are troublesome because searches for the one technical cause and the sole personal culpability are thwarted by the sheer complexity of the ecological, technological, scientific, institutional, and communicative network required for …

Facebook Users' Feedback Of Restaurants: Does It Affect Other Users?, Lauren Rose Webber

USF Tampa Graduate Theses and Dissertations

Due to the popularity of social media and an increase in the engagement of social care, traditional word-of-mouth communications has been replaced by electronic word-of-mouth (e-WOM). Facebook, the most popular website in the United States, is home to nearly 18 million brand or business pages and may be accessed by social media-users aiming to engage in social care, which is customer service via social media. Extending existing research, this study employed in-depth interviews to determine whether or not social media-users are affected by the feedback of other users on restaurants' Facebook pages. The results of this study suggest that Facebook …

Factors Prospective Students Consider When Selecting An Mba Program, Lorie Plyler Briggs

USF Tampa Graduate Theses and Dissertations

This paper adds to existing literature regarding MBA selection processes and helps identify and better understand the needs that motivate consumers to pursue an MBA degree. Through a series of qualitative, one-on-one interviews with 17 brand-new MBA students or prospective students, this research found that while many people have "always wanted" to earn the advanced degree, most have toyed with the idea of a graduate business degree for many years. The most frequent reasons that people cite regarding their decision to seriously consider an MBA at a large southern university centers around four desires. These are, not surprisingly, the desire …

The Role Of Consumer Gender Identity And Brand Concept Consistency In Evaluating Cross-Gender Brand Extensions, Laura Rose Frieden

USF Tampa Graduate Theses and Dissertations

Cross-gender brand extensions are a developing and valuable strategy that has quickly grown to become a vital component of strategic communications management. The goal of this study is to gain a greater insight on what makes for a successful cross-gender brand extension. In order to expand upon the Basic Model of Brand Extension Evaluation (Doust & Esfahlan, 2012), this study examines how marketing factors, more specifically product positioning, combined with consumer gender roles and brand concept, affect how consumers evaluate cross-gender brand extensions. In the past gender and brand concept have been studied within cross-gender brand extension research. Yet, the …

Organization Public Relationships On Social Media: The Experience Of Those Who "Like" Oreo On Facebook, Rodobaldo Miguel Gonzalez Iii

USF Tampa Graduate Theses and Dissertations

Despite a growing amount of research on social media, little research has been conducted to investigate why consumers connect with brands on Facebook. As companies continue to expand their presence to the social networking website, a gap in research on social media has formed. This study focuses on consumer's connection with a brand on Facebook. To do this, this research focuses on the connection of consumers with Oreo on the website to identify the environment created that engages those who connect with the brand online. Oreo was selected as the focus of the research due to its popularity on Facebook …

Media Propaganda: A Framing Analysis Of Radio Broadcasts From U.S. To Cuba, Melissa Joy Gonzalez

USF Tampa Graduate Theses and Dissertations

The purpose of this qualitative study is to analyze the dominant propaganda strategies that were reflected in an hour-long program of Radio Martì, a broadcast produced on behalf of Voice of America in the United States and aired to Cuba. Through propaganda techniques, a content analysis was used to determine which strategies were present in the commentator's coverage of the program, El Dia de la Prensa Libre on May 3rd, 2012. This study uncovered propaganda strategies, including testimonials, flag-waving, glittering generalities, appeal to prejudice, image manipulation, over-simplicity, assertion, and third party technique, that were utilized in an effort to present …

Hispanic Acculturation And Social Media Engagement: A Uses And Gratifications Perspective, Roland Rahe Massa

USF Tampa Graduate Theses and Dissertations

Uses and gratifications theory posits that media use is an intentional and selective process by individuals in order to satisfy emotional needs. Basis this theory, the author conducted an exploratory study to compare social media engagement with four factors of acculturation among Hispanic Americans. These variables were also compared to the variables of education level and generation in order to test for a relationship. An online questionnaire captured data from a sample of Hispanic American participants (N = 85). Correlation analysis was performed, and results indicated that generation had a significant relationship with social media engagement and three out of …

An Analysis Of How Female Business Owners Construct And Communicate Identity, Allison Dawn Weidhaas

USF Tampa Graduate Theses and Dissertations

Individuals often get asked: So what do you do? This question can be challenging for those in less traditional work settings, such as stay-at-home-moms and the self-employed. To help women better understand the range of possible responses, this study explores how women in Public Relations respond to identity questions that involve both their work and personal lives. I begin by situating the study within relevant literature on entrepreneurship, female business owners, the history of women in the workplace, work/life issues, Public Relations, the use of language to construct work identity, and structuration theory. I conducted one-on-one qualitative interviews as my …

Disciplinarity, Crisis, And Opportunity In Technical Communication, Jason Robert Carabelli

USF Tampa Graduate Theses and Dissertations

In this thesis I argue that technical communication as an academic curricular entity has struggled to define itself as either a humanities or scientific discipline. I argue that this crisis of identity is due to a larger, institutional flaw first identified by the science studies scholar Bruno Latour as the problem of the "modern constitution." Latour's argument, often referred to as Actor-Network Theory (ANT), suggests that the epistemological arguments about scientific certainty are built on a contradiction. In viewing the problem of technical communication's disciplinarity through the lens of ANT, I argue that technical communication can never be productive if …

Knowledge, Involvement And Emergency Preparedness, Season Groves

USF Tampa Graduate Theses and Dissertations

This research formed a descriptive frame of the current levels of emergency preparedness and applied Hallahan's Issues Processes Model to examine the relationship between knowledge, involvement, and emergency preparedness among the participants. The variables were measured in the context of self-perception. The research method involved a survey of students who are just becoming responsible for their personal emergency preparedness. The results suggest that students lack overall emergency preparedness measures and show that self-perceived knowledge is positively related to self-perceived emergency preparedness. Yet, higher self-perceived knowledge is negatively related to actual emergency preparedness actions. Thus, the more knowledgeable the participants believed …

The 2008 Candlelight Protest In South Korea: Articulating The Paradox Of Resistance In Neoliberal Globalization, Huikyong Pang

USF Tampa Graduate Theses and Dissertations

My dissertation is a speculative analysis of the historical contexts of a social protest, based on the notion of "articulation" advanced in the field of cultural studies. Focusing on the 2008 candlelight protest against U.S. beef in South Korea, my goal is to explore the historical contexts of the protest, which formulate the identity of the protest. Since the U.S. beef deal was approved by the Korean government as a precondition for the Free Trade Agreement between Korea and the United States, the protest has been considered (notably by leftists in Korea) as a resistance against post-colonial overtones and fascist …

Media And Usf Students' Perception Of Terrorism, Mamdoh Suleiman Al-Ameri

USF Tampa Graduate Theses and Dissertations

This study examined the influence of mass media on students' perceptions of terrorism by applying the situational theory of publics (Grunig & Hunt, 1984). Behavior is the consequence of perception of reality. But perception of reality is not always consistent with the reality itself. Because of the important role of the media in shaping perceptions, terrorist organizations rely on it to spread fear and advance their political goals beyond the people directly affected by their attacks. The media not only spreads the news of an attack, it contributes significantly to formulating and disseminating the message of terrorist organizations. This study …

Strategic Messaging In A Political Crisis: Testing The Integrated Model For Explaining The Communication Behavior Of Publics, Tiffany Lynn Schweickart

USF Tampa Graduate Theses and Dissertations

Crisis response message strategies were examined using a post test-only randomized experiment (N=252) to determine their influence on perceptual, cognitive, and motivational antecedents to communication behavior in a political context. Results indicate that: (1) strategy type influences perceived strategy effectiveness; (2) situational beliefs influence situational motivation, subjective norm, and attitudes; (3) subjective norm and attitudes influence behavioral intention; and (4) referent criterion, situational motivation, and behavioral intention influence communicative action in publics during a political crisis.

Fracking Teco: Analyzing The Communication Strategies In Teco Peoples Gas Advertisements, Magdaline Southard

USF Tampa Graduate Theses and Dissertations

Abstract

TECO advertisements promote the use of natural gas as an energy source because it claims that natural gas is an environmentally responsible alternative to other sources of energy. However, these advertisements do not reveal the not-so-green process, namely hydraulic-fracturing, or fracking, by which natural gas is produced and the consequences that it can and does have on public health and the environment. Even though the conversation about fracking has been on the rise in recent years as certain companies and politicians have pushed for an increase in natural gas production, scholars have yet to examine the communicative strategies used …

Colors And Mapping: The Right To Receive Information, Kathryn Stephanie Skupien

USF Tampa Graduate Theses and Dissertations

Color is used in everything we see and do and it often can be used for effect and representation, particularly on maps and transportation signage. This study explores the issues that the color blind population exhibits when viewing these maps and signs. Seeing that 8%#37; of the male population is afflicted with some form of color blindness, it is pertinent that research reflect these issues and take into consideration the Right to Receive Information for this population. A qualitative method using Photovoice and interviews was used to determine whether this population considers itself having a disability and what solutions can …

When Celebrity Women Tweet: Examining Authenticity, Empowerment, And Responsibility In The Surveillance Of Celebrity Twitter, Megan M. Wood

USF Tampa Graduate Theses and Dissertations

This thesis is a textual analysis of stories in online celebrity news articles about celebrity women and their use of Twitter. It adds to the burgeoning discussion about gendered and racialized bodies online using scholarship from critical feminist, surveillance, and digital media studies. Throughout, my work attends to notions of authenticity and surveillance, examining how what I term a "call to authenticity"--the use of technologies of self-surveillance to verify "authentic" displays of the self--serves to animate contradictory post-feminist paradigms of femininity which function together to discipline and subjugate femininity. I ask: How do post-feminist questions of empowerment and responsibility become …