Social and Behavioral Sciences Commons^™

Impression Rating Via Speed-Dating: How A Single Communication Event Can Alter Perceptions Of Another Individual, Andrew Clayton Dix

Dissertations

The central purpose of this experiment is to scientifically test whether interpersonal communication influences individual perceptions in a dating environment. This study uses interaction appearance theory (IAT) as an empirical foundation for understanding the relationship between communicative outcomes and personal opinions. According to IAT, cognitive impressions of aesthetic appearance are highly fluid and vulnerable to the results of multiple social interactions (Albada, Knapp, & Theune, 2002). While most empirical investigations have provided additional support for this theory, no studies have tested whether IAT applies to various other social constructs. As such, this investigation was designed to address this gap in …