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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Twitter In A Spanish Conversation Course (And Maybe In Yours), Pilar Munday
Twitter In A Spanish Conversation Course (And Maybe In Yours), Pilar Munday
Pilar Munday
Dr. Pilar Munday describes her use of twitter in teaching students Spanish language and culture at Sacred Heart University.
The Tweet's The Thing: Exploring The Intersection Of Social Media And Broadway, Hilary Sutton
The Tweet's The Thing: Exploring The Intersection Of Social Media And Broadway, Hilary Sutton
Hilary Sutton
In 2009 the little known Broadway musical Next to Normal rose to fame through the aid of an unprecedented Twitter campaign conducted by Situation Interactive, a digital marketing agency. The Next to Normal Twitter account gathered over one million followers throughout a six-week campaign in which the Situation Interactive team joined forces with the book writer and lyricist of Next to Normal to recreate the plot in one hundred and forty-character snippets. By analyzing the data collected the researcher cultivates a collection of best practices for running a successful Twitter marketing campaign for a live experience. Key Terms: Twitter, Broadway, …