Social and Behavioral Sciences Commons^™

Nutritional Narratives: Cultural And Communications Perspectives On Plant-Based Diets, Julie S. Dare, Leesa N. Costello, Lelia R. Green

Julie Dare Dr

This paper responds to a range of popular materials circulating in the public sphere asserting a plant-based (PB) diet is of benefit to humans and a protection against many chronic diseases. Although directed at a lay audience, books such as The China Study (Campbell & Campbell) are based upon extensive academic research, and highlight multiple health, environmental and social advantages of PB diets over traditional western diets. Arguments advocating PB nutrition, however, generally struggle to achieve traction in the public sphere. Narratives around PB food choices, and difficulties in shifting mainstream eating patterns, reflect the cultural symbolism attached to food, …