Social and Behavioral Sciences Commons^™

New Media, Branding And Global Sports Sponsorship, James Santomier

WCBT Faculty Publications

New media has emerged as a significant dimension of branding and global sports sponsorship because it provides the capability to communicate with consumers worldwide via a multitude of digital platforms. This paper discusses the results of a systematic review of the development of global sports sponsorship and the importance of new media integration to the sector for the future. Results indicate that a new paradigm is emerging which involves thematically linked, integrated, strategic global marketing initiatives driven by new media applications, which have enhanced the value of sports sponsorship.

Global Media, Communication Technology, And The War On Terror, James Castonguay

Communication, Media & The Arts Faculty Publications

From the telegraph, radio, film, and television to the Internet and mobile satellite networks, media and communication technologies have been integral to the waging and representation of war. Always eager to improve communications, surveillance, and weapons systems, military institutions have funded and developed new communication technologies and media since at least the 19th century, and journalism and entertainment have long been central to governments’ propaganda efforts. In the current context of the Iraq War and the “war on terror,” most accounts of international communication equate media with news (ignoring other genres) and often neglect the crucial role that audiences and …

Cover To Cover: Contemporary Issues In Popular Women’S Magazines, Debbie Danowski

Communication, Media & The Arts Faculty Publications

Exposure to popular magazine covers is widespread among even those choosing not to read a particular magazine. With news racks in all grocery and convenience stores, the American public cannot escape at least a quick glance at the material presented on the cover. Because of this, it is vital that we analyze the messages being disseminated each month through these publications.

This study will attempt to analyze and categorize the messages sent out via the covers of the five most popular general interest women's magazines with the highest circulation during the year 2000: Family Circle, Good Housekeeping, Ladies' Home Journal, …

Sport New Media, James Santomier, Joshua Shuart

WCBT Faculty Publications

One of the dominant strategies currently used to address increased complexity in competitive business environments is to adopt technology at all levels of the enterprise. New media is a dimension of technology that is being adopted almost universally by sport enterprises worldwide. The purpose of this paper which is based on meta-analysis, secondary sources, technical reports and interviews, is to build on current knowledge related to sport new media to discuss: (1) new media technologies relevant to the sport industry and (2) considerations for developing and implementing sport new media projects. Within the complex global business environment, sport managers should …