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Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
The Impact Of Message Sequencing In The New Product Introduction Process: Boosting Message Retention And Its Impact On Product Attitude, Bobi Ivanov, Kimberly A. Parker, Jeanetta D. Sims, Chan Yun Yoo
The Impact Of Message Sequencing In The New Product Introduction Process: Boosting Message Retention And Its Impact On Product Attitude, Bobi Ivanov, Kimberly A. Parker, Jeanetta D. Sims, Chan Yun Yoo
Atlantic Marketing Journal
This study focused on providing a more nuanced understanding of the message retention-attitude (cognition-affect) relationship in new product introductions. Using advertising and publicity as independent and combined promotional tools, this study aims to determine an effective approach to strengthen the retention-attitude relationship as well as the level of new product information retention and, through it, the attitude toward the product. To that end, a two-phase experiment was conducted involving 423 participants. The results revealed that publicity, compared to advertising, in general, was a more effective strategy in boosting retention and that the publicity-publicity sequence strategy was the most effective in …
Clash Of Civilization Or Clash Of Newspaper Ideologies? An Analysis Of The Ideological Split In British Newspaper Commentaries On The 2002 Miss World Riots In Nigeria, Farooq Kperogi
Faculty and Research Publications
Riots that erupted in the northern Nigerian city of Kaduna over a newspaper article that some Muslims interpreted as blaspheming the Prophet Muhammad on account of Nigeria’s decision to host the 2002 edition of the Miss World beauty pageant captured the attention of the media around the world. This article investigates how the British press framed the riots in their opinion columns and editorials. Through an interpretive textual analysis of the opinion pages, the study shows that while the ideological persuasions of left-leaning British press predisposed them to express opinions on the Miss World riots that resonated with what might …
News With Views: Postobjectivism And Emergent Alternative Journalistic Practices In America’S Corporate News Media, Farooq A. Kperogi
News With Views: Postobjectivism And Emergent Alternative Journalistic Practices In America’S Corporate News Media, Farooq A. Kperogi
Farooq A. Kperogi
One of the inchoate yet defining features of journalism in the twenty-first century has been the profession’s unannounced but nonetheless consequential repudiation of the time-honored journalistic ethos of ‘‘objectivity.’’ In this paper, I argue that the gradual renunciation of the ideals of objectivity in contemporary journalistic practice, especially in the United States which birthed the concept, is both a return to journalism’s roots and a back-handed, if profit-inspired, embrace of certain hallmarks of ‘‘alternative journalism,’’ which emerged as a counterfoil to nineteenth-century notions of ‘‘objective journalism.’’ I demonstrate my thesis by historicizing ‘‘objective journalism’’ and linking its emergence to multiple …
News With Views: Postobjectivism And Emergent Alternative Journalistic Practices In America’S Corporate News Media, Farooq Kperogi
News With Views: Postobjectivism And Emergent Alternative Journalistic Practices In America’S Corporate News Media, Farooq Kperogi
Faculty and Research Publications
One of the inchoate yet defining features of journalism in the twenty-first century has been the profession’s unannounced but nonetheless consequential repudiation of the time-honored journalistic ethos of ‘‘objectivity.’’ In this paper, I argue that the gradual renunciation of the ideals of objectivity in contemporary journalistic practice, especially in the United States which birthed the concept, is both a return to journalism’s roots and a back-handed, if profit-inspired, embrace of certain hallmarks of ‘‘alternative journalism,’’ which emerged as a counterfoil to nineteenth-century notions of ‘‘objective journalism.’’ I demonstrate my thesis by historicizing ‘‘objective journalism’’ and linking its emergence to multiple …
Calypso: Effecting Conflict Transformation Through The Indigenous Calypso Art-Form, Edward M. Phillips
Calypso: Effecting Conflict Transformation Through The Indigenous Calypso Art-Form, Edward M. Phillips
Journal of Global Initiatives: Policy, Pedagogy, Perspective
The calypso, which forms an integral part of the carnival celebrations of the Republic of Trinidad and Tobago, is a syncretic popular art-form that has its origin in Africa. The art-form, having been influenced and adapted by the experiences of enslaved Africans in the Diaspora, has been fused in the vortex of plantation society. Today, the music of carnival has evolved considerably, with the calypso becoming one of the cornerstones of the carnival celebration. This paper looks at aspects of the subset of political calypsos that offer commentary on the socio-political and/or economic issues in the Republic of Trinidad and …