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Social and Behavioral Sciences Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
#Transformffa: An Analysis Of Social Media Content During The 2016 National Ffa Convention, Tiffany M. Rogers-Randolph, Lisa K. Lundy, Jessica L. Harsh, Raychel Rabon
#Transformffa: An Analysis Of Social Media Content During The 2016 National Ffa Convention, Tiffany M. Rogers-Randolph, Lisa K. Lundy, Jessica L. Harsh, Raychel Rabon
Journal of Applied Communications
The proliferation of social media has the ability to considerably impact stakeholders’ perspective of an organization’s brand. Due to this relationship, social media analysis is crucial to executing informed brand communication strategies. In October 2016, the brand communication strategies of the National FFA Organization were focused on promoting the 89th National FFA Convention. A large portion of these efforts and resources were dedicated towards the utilization of social media. This study was designed as a content analysis of the National FFA Organization’s social media presence during the dates of the convention. The goal was to identify the prominent themes …
Media Portrayal Of Gm Science And Citrus Greening In State And National Newspapers, Jeremy D'Angelo, Jason D. Ellis Ph.D., Katherine Burke Ph.D., Taylor Ruth
Media Portrayal Of Gm Science And Citrus Greening In State And National Newspapers, Jeremy D'Angelo, Jason D. Ellis Ph.D., Katherine Burke Ph.D., Taylor Ruth
Journal of Applied Communications
Huanglongbing (HLB), commonly known as citrus greening, is a bacterial disease severely affecting the profitability and continuation of the citrus industry in Florida and is threatening the citrus industry in other states as well. Currently, the disease only can be managed, not cured. Gene-based therapies, such as GM science, have been identified as a viable long-term solution. However, consumer acceptance of genetically modified food is low and their understanding and acceptance of new technologies is largely dependent on what they receive through mass media. Therefore, the purpose of this research is to understand news coverage of both citrus greening and …