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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Community Embeddedness And The Diffusion Of Local News, Bradley Greenberg, Walter Gantz, Jeffrey Brand
Community Embeddedness And The Diffusion Of Local News, Bradley Greenberg, Walter Gantz, Jeffrey Brand
Jeffrey Brand
Richard F. Carter was involved in the development of the communication field almost from the beginning. Most closely associated with the mass communication tradition, he has nevertheless become a source of theoretical and methodological illumination for scholars in widely disparate areas. This book brings together 15 exemplar chapters illustrating the applications of Carter's work to specific avenues of scholarship and 23 commentaries that focus on Carter's academic life in the context of the communication field's history. The volume includes a chronology of Carter's professional life and a bibliography of his works; it concludes with an original essay by Carter.
Information And Communication Technologies, Jeffrey Brand, S. Roald
Information And Communication Technologies, Jeffrey Brand, S. Roald
Jeffrey Brand
This widely used Australian introduction to theory and professional practice has been fully revised and includes new chapters on ethics and public relations in the Third Sector. Leading practitioners and lecturers outline the core principles of public relations in both the public and private sectors. They show how to develop effective public relations strategies and tactics and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories they discuss how to work with the media and how to use print, electronic and other forms of communication for maximum …
Representations Of Alana In Computer And Video Games, Jeffrey Brand, Jakub Majewski, Scott Knight
Representations Of Alana In Computer And Video Games, Jeffrey Brand, Jakub Majewski, Scott Knight
Jeffrey Brand
A new way to view race in media is presented in a nuanced picture that sometimes defies simple racial dichotomies. It explores the racial characterization of the heroes and she-roes of various video games. The potential for more balanced and fair representations of ALANA [African, Latin, Asian, Native American] is perhaps greater in CVG's [computer and video games] than in the traditional media. However, only small advances have been made in offering choice and a range of character roles for ALANA while eschewing traditional media stereotypes.