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Articles 1 - 13 of 13
Full-Text Articles in Social and Behavioral Sciences
Vanishing Acts: Creative Women In Spain And The United States, Jean Grow, David Roca, Sheri Broyles
Vanishing Acts: Creative Women In Spain And The United States, Jean Grow, David Roca, Sheri Broyles
Jean Grow
This exploratory cross-cultural study examines the experiences of women in advertising creative departments in Spain and the United States. The study, an exploration of the creative environment and its impact on female creatives, is framed by Hofstede’s dimensional model of national culture (Hofstede 2001; de Mooij & Hofstede 2010) and signalling theory (Spence 1974). Interviews with 35 top female creatives suggest that the challenges women face are rooted in the ‘fraternity culture’ or ‘territorio de chicos’ of creative departments in both countries. The data further suggest that the gender-bound cultural environment of advertising creative departments may be a global phenomenon, …
Weaving Your Way Through The Creative Labyrinth: Words Of Wisdom From Professionals, Jean Grow
Weaving Your Way Through The Creative Labyrinth: Words Of Wisdom From Professionals, Jean Grow
Jean Grow
Creative departments within advertising agencies have long been a Boys Club with women making up about 25% of the staffs within creative departments. Women are also underrepresented in the creative awards given such as One Show Pencils and Cannes Lions among others as well as on the judging panels who bestow these awards. Yet women make 80%-85% of all consumption decisions. There seems an obvious disconnect. This special topics session included four top creative directors -- two women and two men -- from Minneapolis advertising agencies whose work encompassed a broad range of national accounts including Burger King, BMW Mini, …
Being Critical In Marketing Studies: The Imperative Of Macro Perspectives, Nikhilesh Dholakia
Being Critical In Marketing Studies: The Imperative Of Macro Perspectives, Nikhilesh Dholakia
Nikhilesh Dholakia
In this article, I argue that an elevated macro-level perspective is imperative for conducting critical studies in the fields of marketing and consumer research. There are epistemic barriers to operating in this manner, and I offer several suggestions for overcoming these barriers. Finally, I review the research spaces for critical studies of marketing in various global settings and conclude that United Kingdom and Nordic Europe have the best epistemic climate, and this region needs to take leadership in promoting greater range of macro and critical studies of marketing in the rest of the world.
Bringing The Market To Life: Screen Aesthetics And The Epistemic Consumption Object, Detlev Zwick, Nikhilesh Dholakia
Bringing The Market To Life: Screen Aesthetics And The Epistemic Consumption Object, Detlev Zwick, Nikhilesh Dholakia
Nikhilesh Dholakia
This article argues that the new ‘visuality’ (Schroeder, 2002) of the Internet transforms the stock market into an epistemic consumption object. The aesthetics of the screen turn the market into an interactive and response-present surface representation. On the computer screen, the market becomes an object of constant movement and variation, changing direction and altering appearance at any time. Following Knorr Cetina (1997, 2002b) we argue that the visual logic of the screen ‘opens up’ the market ontologically. The ontological liquidity of the market-on-screen simulates the indefiniteness of other life forms. We suggest that the continuing fascination with online investing is …
Emerging Interpersonal Norms Of Text Messaging In India And The United States, Robert Shuter, Sumana Chattopadhyay
Emerging Interpersonal Norms Of Text Messaging In India And The United States, Robert Shuter, Sumana Chattopadhyay
Sumana Chattopadhyay
This study examines whether there are emerging interpersonal norms of text messaging—an etiquette (“textiquette”) of texting—that guide its use in India and the United States. One hundred and thirty-seven participants recorded multiple text messages sent and received in specially designed text logs. Each log secured data on the following dimensions: (1) the context in which a text was sent and received/read; (2) who each participant was with—and the reaction of this person(s)—when the participant sent or received/read a text message; and (3) what constitutes impolite text messaging behavior. Results reveal emerging interpersonal norms of text messaging in both countries that …
The Past, Present, And Future Of Human Communication And Technology Research: An Introduction, Scott D'Urso
The Past, Present, And Future Of Human Communication And Technology Research: An Introduction, Scott D'Urso
Scott D'Urso
No abstract provided.
Service Learning Across The Curriculum: A Collaboration To Promote Smoking Cessation, Jean Grow, Joyce Wolburg
Service Learning Across The Curriculum: A Collaboration To Promote Smoking Cessation, Jean Grow, Joyce Wolburg
Jean Grow
This paper focuses on how pedagogy, service, and scholarship can be combined across the advertising curriculum through service learning, which invigorates collaboration among faculty members, student teams, and advertising professionals. The authors demonstrate how service learning projects integrate curricula using a community-based client, ultimately leading to scholarship and professional outcomes. Specifically, this study analyzes the launch of a service learning-based smoking cessation campaign on a Midwest college campus.
Selling Truth: How Nike’S Advertising To Women Claimed A Contested Reality, Jean Grow, Joyce Wolburg
Selling Truth: How Nike’S Advertising To Women Claimed A Contested Reality, Jean Grow, Joyce Wolburg
Jean Grow
This study tracked the evolution of three “big ideas” in Nike’s advertising to women from 1990 to 2000: empowerment, entitlement, and product emphasis. It also takes a longitudinal look at the process from which the ads were created and the way the creative team addressed the constraints upon that process. Based on depth interviews among key informants at Nike and its two ad agencies during that decade, it is the story of how the creative team produced advertising that challenged the media norms that affect the roles of women associated with the institution of sports. Though their creative strategy was …
Savedisney.Com And Activist Challenges: A Habermasian Perspective On Corporate Legitimacy, Sarah Feldner, Rebecca Meisenbach
Savedisney.Com And Activist Challenges: A Habermasian Perspective On Corporate Legitimacy, Sarah Feldner, Rebecca Meisenbach
Sarah Feldner
This study develops a Habermasian framework for evaluating and generating challenges to organizational legitimacy. The launch of the SaveDisney.com web site represents an innovative example of an Internet-based activist public successfully challenging a corporation’s legitimacy and advocating for changes in corporate governance. Legitimacy research has focused on strategies used by organizations to build legitimacy (e.g., Dowling & Pfeffer, 1975; Metzler, 2001), but scholars rarely address how publics challenge legitimacy claims. Using Habermas’ conceptualization of communicative action and legitimacy to explore the SaveDisney.com case offers insight into ways that activist publics successfully challenge and reject the legitimacy claims of powerful corporations.
Reconsidering Public Relations’ Infatuation With Dialogue: Why Engagement And Reconciliation Can Be More Ethical Than Symmetry And Reciprocity, Kevin Stoker, Kati Berg
Reconsidering Public Relations’ Infatuation With Dialogue: Why Engagement And Reconciliation Can Be More Ethical Than Symmetry And Reciprocity, Kevin Stoker, Kati Berg
Kati Berg
Advocates of dialogic communication have promoted two-way symmetrical communication as the most effective and ethical model for public relations. This article uses John Durham Peters’s critique of dialogic communication to reconsider this infatuation with dialogue. In this article, we argue that dialogue’s potential for selectivity and tyranny poses moral problems for public relations. Dialogue’s emphasis on reciprocal communication also saddles public relations with ethically questionable quid pro quo relationships. We contend that dissemination can be more just than dialogue because it demands more integrity of the source and recognizes the freedom and individuality of the source. The type of communication, …
Transparency In Communication: An Examination Of Communication Journals’ Conflicts-Of-Interest Policies, Lawrence Soley, Sarah Feldner
Transparency In Communication: An Examination Of Communication Journals’ Conflicts-Of-Interest Policies, Lawrence Soley, Sarah Feldner
Lawrence Soley
Increased corporate-sponsored university research and professorial consulting has caused medical, psychological, and other scientific journals to adopt conflicts-of-interest disclosure policies. This study examines editorial policies concerning conflicts of interest at communication journals in the context of Habermas’s theory of communicative action. The results show that communication journals do not have the same mandatory disclosure requirements that journals of other disciplines have. In this regard, communication research journals are similar to the mass media. Consequently, the article suggests that disclosure policies are needed if communication research journals are to function as part of a larger dialogic process. Moreover, communication researchers are …
Connected To The Organization: A Survey Of Communication Technologies In The Modern Organizational Landscape, Scott D'Urso, Kristen Pierce
Connected To The Organization: A Survey Of Communication Technologies In The Modern Organizational Landscape, Scott D'Urso, Kristen Pierce
Scott D'Urso
In today’s organizations, traditional and cutting-edge technologies compete for increased usage. This exploratory project provides a snapshot of the communication technology (CT) landscape by examining the use of 25 different CTs and their relations to a variety of common demographic variables. Results suggest that, although newer CTs are in use today, more traditional and established CTs such as e-mail, Internet, telephones, and voicemail still dominate the landscape.
Connections Between Lobbying, Public Relations And Advocacy, Kati Berg
Connections Between Lobbying, Public Relations And Advocacy, Kati Berg
Kati Berg
The article by Dr. Berg examines the communication and public relations activities lobbyists are involved. Findings suggest that many lobbyists, like many public relations practitioners, do think about their role as one of advocacy. The paper also notes some of the contradictions and limitations of using the term advocacy as a way of describing many communication activities.