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Connecting Creativity And Critical Thinking To The Campaign Planning Process, Marsha L. Matthews
Connecting Creativity And Critical Thinking To The Campaign Planning Process, Marsha L. Matthews
Marsha Matthews
Objectives: Students will understand and utilize the creative process, which includes curiosity, senses, synaethesia, whole-brain thinking, divergent/convergent thinking, flexibility, problem finding, intuition, mindfulness, tolerance for ambiguity, and the willingness to learn from mistakes. Courses - Semester-Long Project: Public Relations/Advertising Case Studies, Public Relations/Advertising Campaigns, Persuasion, Organizational Communication.