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Full-Text Articles in Social and Behavioral Sciences
Sex, Lies And Marketing: Miramax And The Development Of The 'Quality Indie' Blockbuster, Alisa Perren
Sex, Lies And Marketing: Miramax And The Development Of The 'Quality Indie' Blockbuster, Alisa Perren
Alisa Perren
The August 1989 release of sex, lies, and videotape by Miramax marked a turning point in American independent cinema. In fact, the film should be perceived as central to the development of New Hollywood aesthetics, economics, and structure. sex, lies, and videotape ushered in the era of the “indi blockbusters—films that, on a smaller scale, replicate the exploitation marketinig and box-office performance of the major studio high-concept event pictures. On a cost-to-earning ration, Steven Soderbergh’s creation –with its $1.1 million dollar budget and $24 million plus in North America box office—was a better investment than Batman, which—at an investment of …
A Big Fat Indie Success Story? Press Discourses Surrounding The Making And Marketing Of A "Hollywood" Movie, Alisa Perren
A Big Fat Indie Success Story? Press Discourses Surrounding The Making And Marketing Of A "Hollywood" Movie, Alisa Perren
Alisa Perren
In this article, I dissect three primary claims made in mainstream publications about My Big Fat Greek Wedding. First, by examining the film's production, distribution, and exhibition history, I complicate assertions that the film can be labeled "the most successful independent of all time." Second, I challenge the assumption that films such as My Big Fat Greek Wedding are rarely made anymore by Hollywood. I suggest that such arguments are based on narrow definitions of Hollywood and its product. Third, I problematize the declarations that My Big Fat Greek Wedditig represents a triumph in innovative "grassroots" marketing tactics and appealing …