Social and Behavioral Sciences Commons^™

Marketing Of Library Products And Services: A Theoretical Analysis, Shashikumar Hatti, Satishkumar Naikar, Sayed Ahemd Inamdar

Library Philosophy and Practice (e-journal)

The creation of libraries and information centres reflects the realization that marketing of information products and services is a crucial component of administration, particularly for readers' expected levels of satisfaction. Taking this into consideration, the study outlines all the procedures and tactics that may be used when selling information products and services. Additionally, it looks into the intent, viability, and actual application of Web 2.0 in the marketing and promotion of library resources and services. The idea of marketing does not come to mind when we think of library operations. But because of the literature's explosive expansion and the widespread …