Social and Behavioral Sciences Commons^™

Diminishing Creative Returns: Predicting Optimal Creative Performance Via Individual Differences In Executive Functioning, Kent F. Hubert

Graduate Theses and Dissertations

A robust finding in creativity research is that during idea generation, later (vs. earlier) responses on a divergent thinking task tend to be more creative, while the number of responses start off quickly, and then slow down over time, termed the serial order effect. Divergent thinking and time may follow a diminishing returns curve, where there is an optimal amount of time that should be spent while generating ideas. Executive functions (inhibition, updating, and shifting) have been associated with divergent thinking, specifically with the idea generation phase, but the effect of individual differences on the temporal dynamics of divergent thinking …