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Cognition and Perception

2024

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Full-Text Articles in Social and Behavioral Sciences

Reclaiming Healing Spaces: A Phenomenological Study On The Transformative Power Of Outdoor Therapy From The Lived Experiences Of Black Clinicians Working With Black Clients, Lynn Murphy Sep 2024

Reclaiming Healing Spaces: A Phenomenological Study On The Transformative Power Of Outdoor Therapy From The Lived Experiences Of Black Clinicians Working With Black Clients, Lynn Murphy

Dissertations

This phenomenological study involved assessing the experiences of Black therapists who engaged Black clients in outdoor therapeutic contexts. The study was founded on the existing literature that shows the quality of the therapeutic relationship is pivotal for client retention and the Western standards that have historically favored treatment within indoor environments. To contextualize this research, a comprehensive literature review was commenced, covering topics such as the decolonization of therapy, the historical and present-day relationship between Blacks and the outdoors in the United States, sedentary lifestyles, the psychological benefits of time spent in nature, various types of outdoor therapy, and the …


The Role Of 5-Ht6 Receptor Activation In Learning Consolidation, Jasmine Alyssa Robinson Aug 2024

The Role Of 5-Ht6 Receptor Activation In Learning Consolidation, Jasmine Alyssa Robinson

Electronic Theses, Projects, and Dissertations

The focus on serotonergic dysfunction as a contributor to cognitive deficits in disorders such as autism spectrum disorder, Alzheimer's disease, and schizophrenia drives researchers to investigate the functional impact of specific serotonin receptor types on executive functioning. By discerning the potential enhancement or impairment effects, this endeavor seeks to unravel the complex interplay between serotonin receptors and cognitive abilities. Specifically, within the three domains of learning, acquisition, consolidation, and retrieval, we find serotonergic modulation to be pivotal. Recent studies have highlighted the 5-HT6 receptor as a novel target for cognitive enhancement. However, the majority of the research investigates the effects …


The Effects Of Perfume On Work Performance, Tian Soon Choo, Hiral Bharatbhai Variya Jun 2024

The Effects Of Perfume On Work Performance, Tian Soon Choo, Hiral Bharatbhai Variya

Introduction to Research Methods RSCH 202

This study investigates how fragrance could affect staff efficiency at work in the service industry, particularly insurance agents. Scent is recognised to affect human behavior and perception; nevertheless, the majority of study to date has overlooked scent's possible impact on job performance in favor of focusing on its relationship to confidence and beauty. We will explore whether wearing perfume improves work performance through a panel study with 100 insurance agents. Performance is gauged by the number of policies sold and the amount of premium generated. Our study proposes to investigate the potential significant impact of perfume, both positive and negative, …


A Thesis, Or Digressions On Sculptural Practice: In Which, Concepts & Influences Thereof Are Explained, Set Forth, Catalogued, Or Divulged By Way Of Commentaries To A Poem, First Conceived By The Artist, Fed Through Chatg.P.T., And Re-Edited By The Artist, To Which Are Added, Annotated References, Impressions And Ruminations Thereof, Also Including Private Thoughts & Personal Accounts Of The Artist, Jaimie An Jun 2024

A Thesis, Or Digressions On Sculptural Practice: In Which, Concepts & Influences Thereof Are Explained, Set Forth, Catalogued, Or Divulged By Way Of Commentaries To A Poem, First Conceived By The Artist, Fed Through Chatg.P.T., And Re-Edited By The Artist, To Which Are Added, Annotated References, Impressions And Ruminations Thereof, Also Including Private Thoughts & Personal Accounts Of The Artist, Jaimie An

Masters Theses

This thesis is an exercise in, perhaps a futile, attempt to trace just some of the ideas, stories, and musings I might meander through in my process. It’s not quite a map, nor is it a neat catalogue; it is a haphazard collection of tickets and receipts from a travel abroad, carelessly tossed in a carry-on, only to be stashed upon returning home. These ideas are derived from much greater thinkers and authors than myself; I am a mere collector or a translator, if that, and not a very good one, for much is lost. I do not claim comprehensive …


Uncovering The Mimicry Of Online Review Breadth And Depth And Its Subsequent Effect On Consumer Responses, Andrea Pelaez Martinez Jun 2024

Uncovering The Mimicry Of Online Review Breadth And Depth And Its Subsequent Effect On Consumer Responses, Andrea Pelaez Martinez

Dissertations, Theses, and Capstone Projects

Word-of-mouth (WOM) in marketing occurs when consumers discuss a company's product or service or any consumption experience with their friends, family, and others with whom they have any relationship. With the advent of social media, this phenomenon has expanded rapidly into virtual environments where consumer conversation is enabled through chats, forums, social media posts, and online reviews. In response to this rapid growth of online WOM, academics and practitioners have focused their interest on this phenomenon and its implications on consumers, firms, and society. So far, the evidence of the critical role that online WOM plays in helping consumers make …


Memory And Experiential Lab, Yufan Xu Jun 2024

Memory And Experiential Lab, Yufan Xu

Masters Theses

In the tapestry of our lives, there exist moments and places that we can never revisit, scenes etched into our memories that fade with the passage of time. These experiences and memories are treasures, provide us with an anchor to our past. Unfortunately, many of these moments are like fireflies in the night, here one moment and gone the next. Yet, they remain invaluable, forever etched in our hearts and minds. I wonder if it is possible to trigger cherished past experiences and memories in our daily lives, allowing individuals to re-experience similar moments, thereby nourishing the spiritual world. Therefore, …


Examining Visual Processing Of Hierarchical Figures Through Behavioral Measures And Pupillometry In Relation To Autistic Traits In Adults, Chloe Brittenham Jun 2024

Examining Visual Processing Of Hierarchical Figures Through Behavioral Measures And Pupillometry In Relation To Autistic Traits In Adults, Chloe Brittenham

Dissertations, Theses, and Capstone Projects

Autism spectrum disorder (ASD) and autistic traits in the general population are associated with differences in sensory processing, particularly within the visual domain. Previous studies examining global (i.e., overall gist) and local (i.e., detail) visual processing in relation to ASD have sometimes yielded contradictory findings yet converge on a common theme: slowed global processing and increased local bias associated with ASD. Despite this consensus, the mechanism underlying these differences remains unclear, whether it be differences in visual attention, higher or lower visual perception, and/or cognitive style. The use of traditional tasks and stimuli may further complicate the understanding of contributing …


Cross-Linguistic Differences In Neural Encoding And Processing Of Stop Consonants: The Impact Of Language Experience On Attention Allocation, Aline Dos Santos Oliveira Jun 2024

Cross-Linguistic Differences In Neural Encoding And Processing Of Stop Consonants: The Impact Of Language Experience On Attention Allocation, Aline Dos Santos Oliveira

Dissertations, Theses, and Capstone Projects

This study aims to examine the intricate relationship between language experience and the neural processing of stop consonant speech sounds. Previous research has shown minimal differences in amplitudes and latencies of cortical Auditory Evoked Potentials (AEPs) to speech sounds across listeners from various language backgrounds. It is only towards the later latencies (around the P2 peak at 200 ms), that there have been suggestions of cross-linguistic differences. In addition, a recent study, observed an AEP difference between monolinguals and bilinguals when processing speech, specifically an "Nd effect”. The Nd effect, which is an increased negativity of the AEP is proposed …


Boring But Demanding: Using Secondary Tasks To Counter The Driver Vigilance Decrement For Partially Automated Driving, Scott Mishler, Jing Chen Jun 2024

Boring But Demanding: Using Secondary Tasks To Counter The Driver Vigilance Decrement For Partially Automated Driving, Scott Mishler, Jing Chen

Psychology Faculty Publications

Objective

We investigated secondary–task–based countermeasures to the vigilance decrement during a simulated partially automated driving (PAD) task, with the goal of understanding the underlying mechanism of the vigilance decrement and maintaining driver vigilance in PAD.

Background

Partial driving automation requires a human driver to monitor the roadway, but humans are notoriously bad at monitoring tasks over long periods of time, demonstrating the vigilance decrement in such tasks. The overload explanations of the vigilance decrement predict the decrement to be worse with added secondary tasks due to increased task demands and depleted attentional resources, whereas the underload explanations predict the vigilance …


Recomposing Museums: Designing Rhythmic Experiences For Short Attention Spans In The Digital Age, Yujiang Wu Jun 2024

Recomposing Museums: Designing Rhythmic Experiences For Short Attention Spans In The Digital Age, Yujiang Wu

Masters Theses

Learning, being the primary aspiration of museums, “is a byproduct of attention.”1 A visitor’s ability to focus and sustain attention on the objects, narratives, and messages within the exhibition environment profoundly influences their overall experience and the educational impact of their visit.

In an era of rapid digital evolution, changes in how information is consumed and communicated have led to shorter attention spans. Traditional museums, which are rooted in continuous, linear storytelling, now face a need for adaptation. This thesis advocates for an innovative exhibition design approach tailored to the realities of shorter attention spans, proposing curatorial and design …


Consciousness And The Reality Of Monsters In Horror Movies: Dehumanization And What Monsters In Horror Films Say About Us May 2024

Consciousness And The Reality Of Monsters In Horror Movies: Dehumanization And What Monsters In Horror Films Say About Us

Journal of Conscious Evolution

This essay responds to Carroll’s The Nature of Horror from the perspective of transdisciplinary phenomenological film theory, largely developed by Edgar Morin in the 1950s. It argues that Carrolls’s reduction of the phenomenological value of horror films to an unreal category minimizes and even dismisses the inherent value of horror films. Morin, Allan Combs, and others offer more integral and transdisciplinary methods for art interpretation and functionality. They help us understand how monsters in horror films can stand as mirrors and reflections of the monstrous in ourselves and society. Thus, the transformational function and value of film is revealed and …


The Power Of Words: Unpacking Language's Role In Educational Inequities, Zara Yokohama, Liz Beccari, Malcolm Jasmin May 2024

The Power Of Words: Unpacking Language's Role In Educational Inequities, Zara Yokohama, Liz Beccari, Malcolm Jasmin

Symposium Of University Research and Creative Expression (SOURCE)

The language used to describe racial disparities in education may inadvertently influence how we address them. Framing such disparities as “achievement gap” rather than as “inequality in educational outcomes” assumes a deficit thinking mindset, shifting focus from the structural injustices contributing to education disparities to individuals, resulting in decreased prioritization of racial equity (Quinn & Desruisseaux, 2022). We aim to replicate this prioritization effect, specify the language driving the effect, and examine the impact of frames on perceptions of how to achieve racial equity. Participants were randomly assigned to conditions framing racial equity concerns as: a racial achievement gap, racial …


Meaning In Life And Metacognition: Application Of The Self-Validation Hypothesis, Liam Hill May 2024

Meaning In Life And Metacognition: Application Of The Self-Validation Hypothesis, Liam Hill

Masters Theses & Specialist Projects

Meaning in Life is a robust predictor of various positive outcomes, and provides a buffer against a host of negative outcomes. Due to this fact, it becomes important to examine all the facets of a meaningful life. One consistent predictor of Meaning in Life (MIL) in the literature is one’s sense of positive affect. I tested the idea that it is possible to doubt (or have confidence in) one’s affect, such that under conditions of doubt, positive affect is less strongly related to MIL. It may be the case that positive affect predicts MIL because of what we think of …


Examining Attitudes Towards Scientific Research, Charles Ian Johnston May 2024

Examining Attitudes Towards Scientific Research, Charles Ian Johnston

Undergraduate Honors Theses

Undergraduate students are often anxious about participating in a research experience. In this study, students conducted research as part of their introductory biology course and were then surveyed using the Attitudes toward Research Scale, to understand their views on research. Students were surveyed at the beginning and end of the semester, and their scores in five attitudinal categories were compared. The attitudes examined were usefulness of research, positive attitudes towards research, relevance of research, difficulty of research and anxiety towards research. We hypothesized that participation in research as part of a course would improve students’ attitude toward research. Initial analysis …


Self-Care Techniques To Decrease Special Education Teacher Burnout, Carrie Frost May 2024

Self-Care Techniques To Decrease Special Education Teacher Burnout, Carrie Frost

Capstone Projects and Master's Theses

The focal topic of my capstone project is special education teacher burnout and how self-care techniques can reduce the likelihood of chronic stress and burnout. The challenges of being a special education teacher include but are not limited to, various disabilities and behaviors, lack of classroom and administration support, and overall management. Research conducted by Emery and Vandenberg (2010) stated that special education teachers often experience burnout, which commonly leads to employee attrition. Burnout and the personal stress that comes with it are the biggest contributors to the shortage of qualified special educators throughout the United States. Their challenges involve …


Perceptions Of Secondary Trauma And Memory Accuracy In Criminal Justice Professionals, Kimberley D. Williams May 2024

Perceptions Of Secondary Trauma And Memory Accuracy In Criminal Justice Professionals, Kimberley D. Williams

Student Theses

Previous research has examined the association between memory and frequent and accumulated exposure to traumatic events with conflicting results (Artwohl, 2002; Conway, 2012; Honig & Sultan, 2004; Oulton et al., 2018; Strange & Takarangi, 2015). The present study aims to build on previous research by examining public perceptions of memory accuracy and secondary trauma in off-duty criminal justice professionals (CJP) and laypeople. Survey data from n = 208 participants was examined. Participants read two mock trial testimonies describing a fatal hit and run bicycle accident, one from an off-duty CJP witness and one from an off-duty non-CJP witness. Participants completed …


Competency To Stand Trial Evaluations: Using Vignettes With Patients Who Lack Insight, Katelyn Fuller Apr 2024

Competency To Stand Trial Evaluations: Using Vignettes With Patients Who Lack Insight, Katelyn Fuller

James Madison Undergraduate Research Journal (JMURJ)

In the United States, an attorney may request a competency to stand trial evaluation if they are concerned that their client is not mentally fit to adequately participate in their case and defense. Patients found incompetent must undergo treatment for restoration of competency, regardless of their willingness. Clinicians and psychiatrists may use vignettes, or hypothetical scenarios, to help restore competency if the patient lacks insight into their mental illness. While vignettes have been well documented in studying attitudes and awareness, decision making, and identifying mental illness, there is little to no research into their use in psychiatric hospitals due to …


Does Perceived University Support Moderate Health Living And Job Satisfaction?, Makinzy Hoxsey, Patricia Frisby, Ju’Lea Bravo-Geche, Riley Patterson, Katheryne Wood Apr 2024

Does Perceived University Support Moderate Health Living And Job Satisfaction?, Makinzy Hoxsey, Patricia Frisby, Ju’Lea Bravo-Geche, Riley Patterson, Katheryne Wood

Undergraduate Research Conference

The present study examines the relationships between and the moderating effects of perceived university support (PUS) on engagement in health promotion (HP) behaviors and job satisfaction (JS) in a sample of university professors in Texas (n=70, 71% female). Consenting participants provided their responses to three scales measuring these constructs and then completed several demographic questions. Regression analysis revealed that PUS was the only factor in predicting JS. Adding the interaction term did not explain any further predictions for the model. However, correlations suggest that greater JS was associated with higher reports of PUS. PUS was also associated with reports of …


Making Deception Fun: Teaching Autistic Individuals How To Playfriendly Tricks, Adel Naj, Megan St. Clair, Kacie Massoudie, Jonathan Tarbox, Lauri Simchoni, Marianne Jackson, Angela Persicke Apr 2024

Making Deception Fun: Teaching Autistic Individuals How To Playfriendly Tricks, Adel Naj, Megan St. Clair, Kacie Massoudie, Jonathan Tarbox, Lauri Simchoni, Marianne Jackson, Angela Persicke

Psychology Division Scholarship

Perspective taking is a critical repertoire for navigating social relationships and consists of a variety of complex verbalskills, including socially adaptive forms of deception. Detecting and being able to use socially adaptive deception likelyhas many practical uses, including defending oneself against bullying, telling white lies to avoid hurting others’ feelings,keeping secrets and bluffing during games, and playing friendly tricks on others. Previous research has documented thatsome Autistic1 children have challenges identifying deception and playfully deceiving others (Reinecke et al., 1997). Thecurrent study employed a multiple baseline across participants design to evaluate the use of multiple exemplar training, rules,modeling, practice, and …


The Effects Of Background Music On Productivity In Classrooms, Trinity Carter Apr 2024

The Effects Of Background Music On Productivity In Classrooms, Trinity Carter

Selected Student Publications

This paper examines how background music influences productivity in classroom settings.

thorough research has shown that music does stimulate the brain (Rickard & McFerran, 2011) but due to limitations in research, a general consensus on how it affects a person’s productivity cannot be drawn (de la Mora Velasco & Hirumi, 2020). The study attempted to address the limitations noticed across multiple studies: (1) specification of how background music is manipulated during the study (2) number of participants (3) testing only in educational settings and (4) effects of background music on conceptual learning. It was expected that background music would be …


Controlling The Narrative: The Effects Of Media Coverage On Fear Of Crime And Socio-Political Ideology, Andrew Koppelman Apr 2024

Controlling The Narrative: The Effects Of Media Coverage On Fear Of Crime And Socio-Political Ideology, Andrew Koppelman

Theses

Several decades of study have established an understanding that media have a unique power to influence the perspectives and worldviews of audiences. This phenomenon has been explored through the lenses of Social Learning and Cultivation theory, wherein media appeal to base human tendencies of self-preservation and teaches audiences how to maximize rewards for their actions by acting as a sort of instructor or friendly warning from members of the community. While prior studies have suggested the presence of this effect, little research has been devoted to understanding the ways that this may influence behaviors in viewers. My research seeks to …


The Role Of Age And Biological Sex On Short-Term Memory In The Syrian Hamster (Mesocricetus Auratus), Laura E. Garcia, Mario Gil Mar 2024

The Role Of Age And Biological Sex On Short-Term Memory In The Syrian Hamster (Mesocricetus Auratus), Laura E. Garcia, Mario Gil

Research Symposium

Background: Aging plays an important role in cognitive function, memory, and mental health. As we age, some cognitive functions become weaker. Aging is also a critical risk factor for dementia and Alzheimer’s Disease. With recent advances seen in public health, humans are living longer years. This makes it a challenge to make those added years healthy. For this reason, it is important to continue studying its effects by using, the Syrian hamster, as a model. The purpose of the study is to identify other factors that might also have a role in short-term memory, besides aging.

Methods: All behavioral …


Psilocybin With Acceptance And Commitment Therapy (Act) For The Treatment Of Social Anxiety Disorder (Sad), Aspen E. Allred Mar 2024

Psilocybin With Acceptance And Commitment Therapy (Act) For The Treatment Of Social Anxiety Disorder (Sad), Aspen E. Allred

University Honors Theses

Social Anxiety Disorder (SAD) is a debilitating mental health condition characterized by an overwhelming fear and anxiety of social rejection that can lead to chronic patterns of social behavioral avoidance. Despite the existence of traditional efficacious treatments, a significant number of individuals either do not respond to treatment or experience a recurrence of symptoms over extended periods, spanning 10-12 years. Acceptance and Commitment Therapy (ACT), a form of acceptance-based behavioral therapy considered part of the "third wave" of cognitive behavioral therapies, has shown promising results in early studies, comparable to those of Cognitive Behavioral Therapy (CBT) that is considered the …


A Phenomenological Study Of School Psychologists: The Influence Of Implicit Bias On The Disproportionate Identification Rates Of African American Students Evaluated For Emotional Disturbance, Sonya Coe-Milo Mar 2024

A Phenomenological Study Of School Psychologists: The Influence Of Implicit Bias On The Disproportionate Identification Rates Of African American Students Evaluated For Emotional Disturbance, Sonya Coe-Milo

Electronic Theses and Dissertations

As advocates, school psychologists remain ethically responsible and uniquely positioned to identify social injustices and promote nondiscriminatory practices in prekindergarten through grade 12 public education institutions. Implicit bias and its influence on African American students is one such practice. In public education, implicit bias contributes to discipline disproportionality, differentiated teacher support, pedagogical practices, and adult perceptions and expectations of appropriate and inappropriate behaviors. These factors directly correlate to the disproportionate identification rates of African American students for special education and related services. Therefore, this phenomenological qualitative study examined the personal, lived experiences and perceptions of school psychologists regarding implicit bias …


Trust Me: Film + Q&A (February 22, 2024, 5:30 Pm, Sheldon Museum Of Art) [Poster], Sheldon Museum Of Art, University Of Nebraska-Lincoln Feb 2024

Trust Me: Film + Q&A; (February 22, 2024, 5:30 Pm, Sheldon Museum Of Art) [Poster], Sheldon Museum Of Art, University Of Nebraska-Lincoln

Sheldon Museum of Art: Catalogs and Publications

Poster for Trust Me: Film + Q&A held February 22, 2024 at 5:30 PM at the Sheldon Museum of Art (University of Nebraska-Lincoln, Lincoln, Nebraska, United States).

Poster blurb:

In today's information landscape, how do you know whom--and what--you can trust? Watch the award-winning, feature-length documentary Trust Me, which explores how media technology is influencing society and what we can do about it.

A Q&A with Rosemary Smith, filmmaker and managing director of the non-partisan Getting Better Foundation, follows.

More information about the screening is available at https://news.unl.edu/newsrooms/today/article/trust-me-documentary-to-screen-at-sheldon/.

More information about the film is available at https://www.trustmedocumentary.com/ …


General Cognitive Ability In High School, Attained Education, Occupational Complexity, And Dementia Risk, Jimi Huh, Thalida Em Arpawong, Tara L. Gruenewald, Gwenith G. Fisher, Carol A. Prescott, Jennifer J. Manly, Dominika Seblova, Ellen E. Walters, Margaret Gatz Feb 2024

General Cognitive Ability In High School, Attained Education, Occupational Complexity, And Dementia Risk, Jimi Huh, Thalida Em Arpawong, Tara L. Gruenewald, Gwenith G. Fisher, Carol A. Prescott, Jennifer J. Manly, Dominika Seblova, Ellen E. Walters, Margaret Gatz

Psychology Faculty Articles and Research

INTRODUCTION

We address the extent to which adolescent cognition predicts dementia risk in later life, mediated by educational attainment and occupational complexity.

METHODS

Using data from Project Talent Aging Study (PTAS), we fitted two structural equation models to test whether adolescent cognition predicts cognitive impairment (CI) and Ascertain Dementia 8 (AD8) status simultaneously (NCognitive Assessment = 2477) and AD8 alone (NQuestionnaire = 6491) 60 years later, mediated by education and occupational complexity. Co-twin control analysis examined 82 discordant pairs for CI/AD8.

RESULTS

Education partially mediated the effect of adolescent cognition on CI in the cognitive assessment aample and …


Auditory Free Classification Of Gender Diverse Speakers, Brandon Merritt, Tessa Bent, Rowan Kilgore, Cameron Eads Feb 2024

Auditory Free Classification Of Gender Diverse Speakers, Brandon Merritt, Tessa Bent, Rowan Kilgore, Cameron Eads

Departmental Papers (Speech)

Auditory attribution of speaker gender has historically been assumed to operate within a binary framework. The prevalence of gender diversity and its associated sociophonetic variability motivates an examination of how listeners perceptually represent these diverse voices. Utterances from 30 transgender (1 agender individual, 15 non-binary individuals, 7 transgender men, and 7 transgender women) and 30 cisgender (15 men and 15 women) speakers were used in an auditory free classification paradigm, in which cisgender listeners classified the speakers on perceived general similarity and gender identity. Multidimensional scaling of listeners’ classifications revealed twodimensional solutions as the best fit for general similarity classifications. …


Impact Of Equine Interaction During Psychotherapy On Anxiety And Depression For Residential Treatment Program Patients Experiencing Substance Withdrawal, Molly M. Friend, Molly C. Nicodemus, Clay Cavinder, Caleb Lemley, Pauline Prince, Katherine A. Cagle-Holtcamp, Rebecca M. Swanson Feb 2024

Impact Of Equine Interaction During Psychotherapy On Anxiety And Depression For Residential Treatment Program Patients Experiencing Substance Withdrawal, Molly M. Friend, Molly C. Nicodemus, Clay Cavinder, Caleb Lemley, Pauline Prince, Katherine A. Cagle-Holtcamp, Rebecca M. Swanson

People and Animals: The International Journal of Research and Practice

As incidences of substance use disorders (SUD) increase in the wake of the COVID-19 pandemic, there is a need for more effective treatment approaches. Further, treatment approaches currently available struggle to retain patients during the period of substance withdrawal in early treatment due to patients’ withdrawal symptoms including increased feelings of anxiety and depression. Withdrawal symptoms have been linked to dysregulated cortisol concentrations present in this period. Psychotherapy incorporating equine interaction (PIE) has emerged in other populations as a treatment that decreases cortisol concentrations and improves treatment retention. The present study investigated the impact of 4 weeks of PIE on …


An Exploratory Study Of Marketing Students’ Perception Of Chatgpt: Thank You For Help! But I Am Also Worried, Kelly La Venture, Hyun Sang An, Wooyang Kim Feb 2024

An Exploratory Study Of Marketing Students’ Perception Of Chatgpt: Thank You For Help! But I Am Also Worried, Kelly La Venture, Hyun Sang An, Wooyang Kim

Association of Marketing Theory and Practice Proceedings 2024

Generative Artificial Intelligence (GenAI), including tools like ChatGPT, is rapidly emerging as a pivotal force in various industries, especially in marketing. These GenAI tools, help marketers employ new capabilities and innovative approaches for ideating and executing marketing tasks. Despite its apparent usefulness, GenAI is often perceived as a double-edged tool. Its positive aspects, such as enhanced efficiency and effectiveness, are acclaimed in professional domains, while academic discussions often emphasize challenges like ethical usage and transparency. The purpose of this study is to explore marketing major students’ nuanced perceptions toward GenAI, exploring their views on its opportunities, threats, pros, and cons …


Exploring Cross-Linguistic Speech Perception In Hindi, English, And Romance-Language Through Temporal Dynamics Of Neural Activity, Yuga Kothari Feb 2024

Exploring Cross-Linguistic Speech Perception In Hindi, English, And Romance-Language Through Temporal Dynamics Of Neural Activity, Yuga Kothari

Dissertations, Theses, and Capstone Projects

This study examines the effect of linguistic experience on the neural processing of Voice Onset Time (VOT) in Hindi and Romance language (Spanish and Portuguese) individuals who are bilingual in English and monolingual English speakers using the event-related potential (ERP) Mismatch Negativity (MMN) response. VOT is a linguistic property that measures the time elapsed between the release of a stop consonant and the beginning of voicing, that is, vocal fold vibration of a following vowel. In a double-oddball paradigm, participants’ (n = 41) ERP were recorded while listening to speech sounds differing in VOT. The bilabial short lag stop [p] …