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The Effect Of Perception Biases On Associated Value Of Stimuli, Jordan Broussard

Undergraduate Theses, Professional Papers, and Capstone Artifacts

Negative and positive stimuli appear to have their own unique effects on mood, behavior, and even underlying perceptions. Previous experiments have shown that people have the tendency to focus more on negative stimuli than positive; this is referred to as the “negativity effect”. The present study examined this bias, as well as the level of truth that people associate with positive or negative stimuli. In this experiment, students were split into groups and given either a “positive” or “negative” news article to read. Then, they were presented with two scenarios consisting of professors providing either “negative” or “positive” feedback to …