Social and Behavioral Sciences Commons^™

Uncovering The Mimicry Of Online Review Breadth And Depth And Its Subsequent Effect On Consumer Responses, Andrea Pelaez Martinez

Dissertations, Theses, and Capstone Projects

Word-of-mouth (WOM) in marketing occurs when consumers discuss a company's product or service or any consumption experience with their friends, family, and others with whom they have any relationship. With the advent of social media, this phenomenon has expanded rapidly into virtual environments where consumer conversation is enabled through chats, forums, social media posts, and online reviews. In response to this rapid growth of online WOM, academics and practitioners have focused their interest on this phenomenon and its implications on consumers, firms, and society. So far, the evidence of the critical role that online WOM plays in helping consumers make …

Examining Visual Processing Of Hierarchical Figures Through Behavioral Measures And Pupillometry In Relation To Autistic Traits In Adults, Chloe Brittenham

Dissertations, Theses, and Capstone Projects

Autism spectrum disorder (ASD) and autistic traits in the general population are associated with differences in sensory processing, particularly within the visual domain. Previous studies examining global (i.e., overall gist) and local (i.e., detail) visual processing in relation to ASD have sometimes yielded contradictory findings yet converge on a common theme: slowed global processing and increased local bias associated with ASD. Despite this consensus, the mechanism underlying these differences remains unclear, whether it be differences in visual attention, higher or lower visual perception, and/or cognitive style. The use of traditional tasks and stimuli may further complicate the understanding of contributing …

Cross-Linguistic Differences In Neural Encoding And Processing Of Stop Consonants: The Impact Of Language Experience On Attention Allocation, Aline Dos Santos Oliveira

Dissertations, Theses, and Capstone Projects

This study aims to examine the intricate relationship between language experience and the neural processing of stop consonant speech sounds. Previous research has shown minimal differences in amplitudes and latencies of cortical Auditory Evoked Potentials (AEPs) to speech sounds across listeners from various language backgrounds. It is only towards the later latencies (around the P2 peak at 200 ms), that there have been suggestions of cross-linguistic differences. In addition, a recent study, observed an AEP difference between monolinguals and bilinguals when processing speech, specifically an "Nd effect”. The Nd effect, which is an increased negativity of the AEP is proposed …

Perceptions Of Secondary Trauma And Memory Accuracy In Criminal Justice Professionals, Kimberley D. Williams

Student Theses

Previous research has examined the association between memory and frequent and accumulated exposure to traumatic events with conflicting results (Artwohl, 2002; Conway, 2012; Honig & Sultan, 2004; Oulton et al., 2018; Strange & Takarangi, 2015). The present study aims to build on previous research by examining public perceptions of memory accuracy and secondary trauma in off-duty criminal justice professionals (CJP) and laypeople. Survey data from n = 208 participants was examined. Participants read two mock trial testimonies describing a fatal hit and run bicycle accident, one from an off-duty CJP witness and one from an off-duty non-CJP witness. Participants completed …

Exploring Cross-Linguistic Speech Perception In Hindi, English, And Romance-Language Through Temporal Dynamics Of Neural Activity, Yuga Kothari

Dissertations, Theses, and Capstone Projects

This study examines the effect of linguistic experience on the neural processing of Voice Onset Time (VOT) in Hindi and Romance language (Spanish and Portuguese) individuals who are bilingual in English and monolingual English speakers using the event-related potential (ERP) Mismatch Negativity (MMN) response. VOT is a linguistic property that measures the time elapsed between the release of a stop consonant and the beginning of voicing, that is, vocal fold vibration of a following vowel. In a double-oddball paradigm, participants’ (n = 41) ERP were recorded while listening to speech sounds differing in VOT. The bilabial short lag stop [p] …

Individual Concepts And Personal Identity Judgement, Molly M. Ye

Theses and Dissertations

Previous research into personal identity judgments has yielded conflicting outcomes. This paper introduces an alternative argument, proposing that the concept PERSON and HUMAN BEING provide different ways of thinking about the identity of people. Two experiments in this study provide evidence for this claim.

Laypeople’S Perceptions Of Secondary Trauma In Criminal Justice System Workers, Mariah Simone

Student Theses

This study sought to examine laypeople’s perceptions of secondary trauma experienced by criminal justice system workers. Specifically, how these perceptions of exposure to secondary trauma influence laypeople’s perceptions of those workers’ memory ability. To investigate these perceptions, we collected data from 70 participants in a Pilot Study, 383 participants in Study 1, and 408 participants in a Replication of Study 1 regarding their perceptions of secondary trauma in various criminal justice careers. Specifically, using a modified Autobiographically Memory Questionnaire to examine how their perceptions of secondary trauma exposure affects their perceptions of memory ability in these workers. We also collected …

The Neural Correlates Of Bodily Self-Consciousness In Virtual Worlds, Evan A. Owens

Dissertations, Theses, and Capstone Projects

Bodily Self-Consciousness (BSC) is the cumulative integration of multiple sensory modalities that contribute to our sense of self. Sensory modalities, which include proprioception, vestibulation, vision, and touch are updated dynamically to map the specific, local representation of ourselves in space. BSC is closely associated with bottom-up and top-down aspects of consciousness. Recently, virtual- and augmented-reality technology have been used to explore perceptions of BSC. These recent achievements are partly attributed to advances in modern technology, and partly due to the rise of virtual and augmented reality markets. Virtual reality head-mounted displays can alter aspects of perception and consciousness unlike ever …

Slow Speed Rail: The Social, Psychological And Environmental Benefits Of Long-Distance Train Travel, Vincent Gragnani

Dissertations, Theses, and Capstone Projects

Long-distance train travel in the United States is slow, inefficient and woefully underfunded. Trains are routinely delayed for freight traffic. Many major cities are served in the middle of the night, or not at all. And the cost of a sleeping compartment is far out of reach for most Americans. This is all in stark contrast to the reliable services offered across Europe and parts of Asia. But for the 3.5 million people who ride Amtrak’s long-distance trains every year, the experience can be a fulfilling one. This web-based project, slowspeedrail.com, explores these benefits, namely, an intimacy with the landscape …

The Effects Of Music Therapy On Elderly Adults With Dementia, Jeante J. Jackson

Dissertations, Theses, and Capstone Projects

As people age, the brain is more susceptible to changes that diminish cognitive function. In recent years neuroscience has found convergent evidence between music therapy and brain architecture, as it has shown the generation of new connections in the brain or a reorganization and possible strengthening of existing connections already in the brain. However, the literature regarding music training’s effects on executive control, selective attention, and speech processing is lacking particularly when it comes to older populations.

This study investigated Verbal Working Memory, Visuospatial Attention and Task Initiation, and Auditory Selective Attention in a 91-year-old adult (B.P.) diagnosed with dementia. …

Voiding The Unwanted Self: An Examination Of Racialized Violence In The United States, Benjamin Stark

Dissertations, Theses, and Capstone Projects

This dissertation is concerned with the role of the psychic defenses projection and projective identification in the processes which lead to racialized violence in the United States. The dissertation posits that projection has been less considered as a primary driver of racialized violence than other psychic processes and should be better integrated into psychological research and literature on racialized violence. The thesis begins with a detailed examination of two instances of racialized violence, the first a macro example of nation vs. nation: the United States’ invasion of Iraq in 2003, before which the United States fantasized Iraq was developing weapons …

The Effect Of Word Predictability On Proofreading Accuracy And Reading Time, Sam Prasad

Theses and Dissertations

Proofreading, or reading with the purpose of finding and correcting errors, has been used in psycholinguistic research to study the relationship between bottom-up and top-down cognitive processes. The current study examined the effects of word predictability on reading time using a word-by-word self-paced reading (SPR) task. A sample of 102 native English speakers read sentences containing letter transposition errors in predictable and unpredictable contexts. Half of the sentences were followed by a question asking if there was an error in the sentence they had just read. Participants’ accuracy in detecting the errors and the time they spent reading the error-bearing …

The Origins Of The Iraq War: The Role Of Anthrax In The Weapons Of Mass Destruction Claims, John P. Koenig

Student Theses and Dissertations

The 2001 Anthrax Attacks were a critical factor in the Weapons of Mass Destruction (WMD) claims that sparked the Iraq War. Despite its significance, little systematic work has been done regarding the topic. Existing studies primarily focus on the role of the Military Industrial Complex and intelligence failures as the primary explanations for the origins of the Iraq War. These explanations are limited, as they rely on hindsight biases. This thesis contends that anthrax was the catalyst for WMD claims that sparked the Iraq War. The 2001 Anthrax Attacks reinforced the belief that Iraq harbored WMDs and posed a threat …

Public Perceptions And Punishment Of Sex Offenders, Emily R. Ives

Student Theses

Previous research has examined negative public perceptions and attitudes towards sex offenders and, in turn, how sex offenders are punished. The present study aims to build on previous research by examining whether perceptions of sex offenders are impacted by the offender’s relationship to the victim, and how victim perpetrator relationship may impact sentencing. Survey data from n=119 participants was examined. Participants were randomly assigned to one of three relationship conditions (i.e., stranger, acquaintance, or spouse) which was manipulated within a mock article vignette describing a rape incident. Subsequently, participants completed questionaries regarding sentencing of the described perpetrator, as well …

Perception Of Police And The Mediation Of Memory Distortion Via Trauma: Body Worn Camera Footage Of An Emotional Police-Citizen Encounter, Arlyn Abreu

Student Theses

This present study calls to question the objectivity of police body-worn camera (BWC) footage. Proponents assume that BWCs will be a panacea in a climate of heightened tensions between officers and communities. In spite of this, our findings challenge the rhetoric, and the purpose BWC is intended to serve. We explored its implications on memory distortion by posing two questions (a) can people come to remember BWC footage as more traumatic than they initially experienced (b) to what degree can external information and internal influences impact peoples' judgment about a traumatic event. We addressed both questions in this two-part study, …

Ssri-Induced Emotional Blunting: A Study Of Cognitive Changes In Pharmaceutically Treated Depression, Carly Tocco

Dissertations, Theses, and Capstone Projects

Objective: In recent years, approximately 12.7% of the American population are on a prescribed antidepressant medication. Selective Serotonin Reuptake Inhibitors (SSRIs) are a widely used pharmacological treatment for depressive and anxiety disorders, primarily due to their tolerance levels, mild side effects in comparison to other antidepressants, and broad range of clinical indications. However, there are still numerous concerns about SSRIs’ ability to improve depressive symptoms without adding side effects such as sexual dysfunction, gastrointestinal upset, and a restricted range of emotions. Although patients typically claim that they have less emotional pain while on SSRIs than they do during a depressive …

Withdrawal From Voluntary Oral Methamphetamine Reveals Female Specific Susceptibilities To Behavioral Deficits And Neurochemical Perpetuators Of Neurotoxicity And Drug Seeking Behavior, Nicoletta K. Memos

Dissertations, Theses, and Capstone Projects

MA is a potent, highly addictive psychomotor stimulant known to produce neurotoxic effects on the brain leading to neurological impairments^1-6 characterized by neurodegeneration of dopaminergic fibers, cell bodies and pathways, as well as brain regions such as the hippocampus, frontal cortex, and midbrain^1,5.

In MA addiction, women are more vulnerable to the behavioral and cognitive effects of MA compared to men. Adult human literature reveals gender differences in usage patterns and women demonstrate increased vulnerability to the neurotoxic effects and health effects of MA use. Women begin drug use at an earlier age, escalate drug use quicker, …

Individual Differences In Coping With Large Multimodal Conflicts In A Spatial Orientation Paradigm, Cassandra J. Engstrom

Dissertations, Theses, and Capstone Projects

This study examined how humans respond to large 180º disparities between internally generated self-motion cues and external landmarks in a navigation task. Subjects learned the locations of 4 objects in a virtual environment, navigating back to these sites in a testing phase that probed their sense of direction at dead-ends. In select (incongruent) trials, subjects’ virtual rotations were mirrored relative to their physical turns, forcing them to navigate along separate virtual and physical trajectories. On these trials, subjects were either instructed to navigate using their memory of the required turn sequence (proprioceptive instructions) or the external environment (visual …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Investigation Of Behavioral Responses Including Visual Side Biases To Social Stimuli In Bottlenose Dolphins (Tursiops Truncatus), Jennifer R. Savoie

Dissertations, Theses, and Capstone Projects

Cetacean field studies have reported consistent population-level side biases for foraging behaviors and this right side feeding bias is arguably the strongest in any species next to handedness in humans. Notably, experimental studies with cetaceans, particularly dolphins, have struggled to find laterality in other behaviors, and some have reported patterns that are inconsistent with those typically found in vertebrates. Side biases related to social processing have been reported in a few observational studies of wild delphinids but have not been successfully evaluated in a controlled experimental context. This dissertation investigated viewing side biases of bottlenose dolphins in two contexts: when …

Pushing It To The Limit: Determining Asian Elephant (Elephas Maximus) Olfactory Sensitivity And Discrimination Through A Behavioral Choice Task, Matthew S. Rudolph

Theses and Dissertations

Elephants have shown remarkable olfactory capabilities. Their sense of smell impacts their foraging choices, behavior, and ultimately, survival. Being able to detect a target odor can allow elephants to locate specific resources, identify threats, and find receptive conspecifics. Previous studies have shown that elephants can consistently detect target odors, but have not identified the limits of this detection. Thus, to investigate the extent of elephants’ odor detection capabilities, we tested Asian elephants in a two-step odor discrimination task. First, we investigated whether elephants could detect odors at varying levels of dilution after a training procedure, and then whether they could …

A Schema-Theoretic Approach To Hierarchy In Eighteenth-Century Tonality, Simon K. S. Prosser

Dissertations, Theses, and Capstone Projects

Prevalent modern-day theories of tonal hierarchy for eighteenth-century music, especially those influenced by the ideas of Heinrich Schenker, have been called into question by schema theorists such as Robert Gjerdingen and Vasili Byros, who argue from both cognitive and historical evidence that eighteenth-century tonal cognition was sequential or “windowed” rather than hierarchical. This dissertation seeks to recuperate the concept of tonal hierarchy in eighteenth-century music, drawing on research that reconstructs the implicit tonal theories of the partimento and thoroughbass traditions, as well as concepts of hierarchy from schema theory itself, to formulate a historically and cognitively grounded theory of tonal …

Semantic Network Activation Contributes To The Relationship Between Mood And Inhibition, James S. Maniscalco

Dissertations, Theses, and Capstone Projects

Prior research has identified several relationships between mood and executive functions. Very broadly, these findings generally suggest that positive moods are associated with enhanced cognitive performance, particularly in working memory and learning. However, recent studies note that there are some instances in which negative moods may benefit select executive skills, such as those involved in divided attention and inhibition. In sum, these findings indicate that positive moods favor top-down, heuristic, or relational processing, whereas negative trait moods favor bottom-up, detail-oriented processing. However, a clear mechanism by which these effects occur has yet to be identified.

The most compelling theories that …

They Should Know Better: Recognizing Sexual Grooming And Culpability Placement In Adolescents Versus Children, Taylor C. Smith

Student Theses

Sexual grooming is a process used by individuals in order to facilitate sexual abuse with a minor while simultaneously avoiding detection. As many sexual grooming behaviors are used before the perpetration of abuse, the identification of grooming behaviors is integral to child sexual abuse prevention. To date, few studies have researched the identification of sexual grooming behaviors utilized by child molesters and even fewer have examined the identification of those same behaviors utilized on adolescents. This study examined whether the age of the victim (child versus adolescent) affected how well someone can identify sexual grooming behaviors. Five hundred and forty-eight …

Environmental Cues And The Sociospatial Imaginary: An Examination Of Spatial Perception And Meaning-Making In A Gentrifying Neighborhood, Todd Levon Brown

Dissertations, Theses, and Capstone Projects

What could be more ordinary or pedestrian than two people walking down an urban street and talking about what we see and what we make of it? Yet this simple, quotidian act of walking a street—seeing, perceiving and experiencing physical spaces, places and objects—and making meaning of what is encountered, is the basis of my dissertation. It is also my basis for claiming that I have learned a great deal—and much unexpectedly—about how differently different people see and interpret the urban streetscape. What are the various environmental cues that stand out to different individuals? What are the psychosocial imaginaries that …

Characterizing The Brain Dynamics And Eye Movement Behavior Of Memory-Guided Saccades: A Preliminary Investigation Of Distractor Influence On Memory-Guided Saccades, Angelo V. Colmenero

Dissertations, Theses, and Capstone Projects

Research has helped to shed light on the functional organization and neural mechanisms of distractors on memory-guided saccades. In our current study we have utilized eye tracking and EEG technology to simultaneously record the changes in saccadic eye movement (SEM) behavior and event-related potentials (ERPs) associated with performance on a memory-guided saccade task with distractor conditions. Thirteen healthy control participants (n = 13; 6 female) were tasked to complete 864 memory-guided saccade trials with both visible (white) and invisible (black) distractors presented on a black background before saccade initiation. Compared with the control (black) distractor condition, distractor presentation produced a …

The Role Of Perceived Warmth And Competence In Civil Trials With Corporate Litigants, Alexander C. Jay

Dissertations, Theses, and Capstone Projects

Corporations are involved in approximately 40% of all civil litigation (Langton & Cohen, 2008), yet there is much to be learned concerning how jurors make decisions in trials involving corporate litigants. Mock juror research suggests that for-profit corporations are treated more harshly than other defendants, such as non-profit corporations and individuals (e.g., Hans, 1998). This discrepant treatment of for-profit corporate defendants might be linked to unmitigated stereotypical perceptions of them being low in warmth (i.e., likely to have immoral intentions) but high in competence (i.e., likely to be capable of acting on those intentions; Aaker et al., 2010). Research shows …

An Evaluation Of An Application Designed For The Ipad® To Measure Stimulus Overselectivity For Future Use In Autism Research, Adrienne A. Fitzer

Dissertations, Theses, and Capstone Projects

Twenty-three college students participated in two studies evaluating an application designed to measure stimulus overselectivity in pictures depicting facial affect. We analyzed whether this application worked as designed by evaluating whether it could provide a robust analysis of the types of errors users make (e.g., by matching by the top features, the bottom features, or not by the top or the bottom features), and the extent to which the application worked to decrease selective responding in the event a user was not matching consistently by all features. We also evaluated if participant scores on the Autism Quotient and RAADS-14 could …

The Cognitive Thalamus: Source Analysis Of Scene Working Memory Delay Activity, Bernard A. Gomes

Dissertations, Theses, and Capstone Projects

Working Memory represents a limited-capacity store for maintaining information and manipulating the store's contents over a short period for the guidance of goal-directed behavior. Working Memory is an essential component of executive functions that are intricately associated with the prefrontal cortex (PFC). The PFC has been implicated in maintaining task-related information online for brief periods in the absence of relevant information. This active maintenance phase is called the delay period that occurs between encoding and retrieval of the stimulus. Previous studies have attempted to understand the relationship between working memory and the PFC, especially during the delay or maintenance phase …

The Temporal Dynamics Of Ensemble Perception, Michael L. Epstein

Dissertations, Theses, and Capstone Projects

The striking disparity between the subjective richness of experience and the considerable limitations of perceptual processing has emerged as an essential, enduring question in both vision science and philosophy of mind. A potential solution to this issue is ensemble perception: the ability for the visual system to compute the statistical summaries of object groups, effectively compressing an otherwise overwhelming amount of information. Previous work has supported that ensemble statistics can be perceived quickly and accurately for a wide range of object features. This has motivated models of ensemble perception as an early process in vision, providing an initial sense of …