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Exploring Psychological Factors Behind Consideration Of Cosmetic Surgery Through The Lens Of Social Comparison Theory, Noriene Verma
Exploring Psychological Factors Behind Consideration Of Cosmetic Surgery Through The Lens Of Social Comparison Theory, Noriene Verma
Master's Theses
Cosmetic surgery refers to an extreme form of appearance modification whose sole purpose is to improve the appearance of the chosen area. Despite psychological concerns associated with repeated perform of cosmetic surgery, rates of cosmetic procedures are likely to increase in the coming years (American Society of Plastic Surgeons, 2020) and it warrants the need to study the potential motivators that encourage someone to opt for such procedures. Motivators of cosmetic surgery explored in this study are social media usage and self-esteem through the lens of Social Comparison Theory. Social comparison theory can explain the mechanisms behind one’s desire to …