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Social and Behavioral Sciences Commons™
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- Social media marketing (2)
- Activism (1)
- Administrative agencies ; Agenda setting theory (communication); Developing countries; Economic development; Federal government; Government productivity; Organizational effectiveness; Social policy; Strategic planning (1)
- Attitudes (1)
- Biotechnology (1)
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- Business communication; Communication in public administration; Communicative competence; Oral communication; Lecturers; Sincerity (1)
- Cgm (1)
- Cherokee Indians — Government relations; Cherokee Indians – Public relations; Federally recognized Indian tribes; Public opinion (1)
- Co-branding (1)
- Cognitive moral development (1)
- Communication (1)
- Computer-generated media (1)
- Corporate brands (1)
- Crisis management (1)
- Customer relations (1)
- Ecommerce (1)
- Emotion (1)
- Ethical climate (1)
- Interpersonal relations (1)
- Keywords (1)
- Marketing strategy (1)
- New Zealand (1)
- Online consumer behavior (1)
- Online marketing (1)
- Publics (1)
- P–O fit (1)
- Social brands (1)
- Social interaction (1)
- Strategic ambiguity (1)
- Strategic planning (1)
- Publication
- Publication Type
Articles 1 - 25 of 25
Full-Text Articles in Social and Behavioral Sciences
2007 December, Office Of Communications & Marketing, Morehead State University.
2007 December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for December of 2007.
Cherokee Nation Long-Range Communication Plan, Mike Miller
Cherokee Nation Long-Range Communication Plan, Mike Miller
UNLV Theses, Dissertations, Professional Papers, and Capstones
The Cherokee Nation is the second largest Indian tribe in the United States. It has the rights of a sovereign nation, though those rights are somewhat limited by Congress. Because Congress can take away a tribe’s sovereignty, it is important for tribes to maintain a strong public image among the dominant culture, because politicians do not attack popular entities. This paper proposes a long-term plan to keep Cherokee Nation in good favor with the general public, and more specifically the opinion leaders and elected officials who can impact the Nation’s future. The plan will include budgets, staffing plans and major …
2007 November, Office Of Communications & Marketing, Morehead State University.
2007 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for November of 2007.
Managing Through Strategic Agendas, Christine G. Springer
Managing Through Strategic Agendas, Christine G. Springer
Public Policy and Leadership Faculty Publications
The author discusses the development of the Balanced Scorecard and strategic agendas on solving social and economic problems by the government. She stated reasons why organizations or countries choose to establish strategic agendas, such as it helps develop a vision, serves as a framework for monitoring government and nonprofit performance, and develops political platform. She concluded that its establishment is vital to success in developing countries and in the federal system of government.
2007 October, Office Of Communications & Marketing, Morehead State University.
2007 October, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for October of 2007.
2007 September, Office Of Communications & Marketing, Morehead State University.
2007 September, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for September of 2007.
2007 August, Office Of Communications & Marketing, Morehead State University.
2007 August, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for August of 2007.
2007 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
2007 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Fall convocation program held in August of 2007.
Making The Message Matter, Christine G. Springer
Making The Message Matter, Christine G. Springer
Public Policy and Leadership Faculty Publications
The article provides tips on how to make effective communication in business and political office. According to the author, speakers should be sincere and consistent in delivering their messages to ensure that the public has grasped the given information. It also mentions the need to use sound and texture to make the message more memorable and inspiring.
2007 July, Office Of Communications & Marketing, Morehead State University.
2007 July, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for July of 2007.
2007 June, Office Of Communications & Marketing, Morehead State University.
2007 June, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for June of 2007.
2007 May, Office Of Communications & Marketing, Morehead State University.
2007 May, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases from May of 2007.
2007 April, Office Of Communications & Marketing, Morehead State University.
2007 April, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for April of 2007.
2007 March, Office Of Communications & Marketing, Morehead State University.
2007 March, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for March of 2007.
2007 February, Office Of Communications & Marketing, Morehead State University.
2007 February, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases from February of 2007.
Msu Update, 2007, Office Of Communications & Marketing, Morehead State University.
Msu Update, 2007, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
MSU Update Newsletters for 2007.
Communication Counts, Christine G. Springer
Communication Counts, Christine G. Springer
Public Policy and Leadership Faculty Publications
The author discusses the necessity of communications in a business setting. She cited the implementation of Plain Talk by the Annie E. Cassey Foundation which proves the fact that policy works best when decision makers, community residents and citizen customers communicate effectively. She also revealed that to surely achieve success in the business, it is suggested to never underestimate the emotional power of human nature and build a sense of community through continual communication.
Individual Moral Development And Ethical Climate: The Influence Of Person-Organization Fit On Job Attitudes, Maureen L. Ambrose, Anke Arnaud, Marshall Schminke
Individual Moral Development And Ethical Climate: The Influence Of Person-Organization Fit On Job Attitudes, Maureen L. Ambrose, Anke Arnaud, Marshall Schminke
Management, Marketing and Operations - Daytona Beach
This research examines how the fit between employees’ moral development and the ethical work climate of their organization affects employee attitudes. Person–organization fit was assessed by matching individuals’ level of cognitive moral development with the ethical climate of their organization. The influence of P–O fit on employee attitudes was assessed using a sample of 304 individuals from 73 organizations. In general, the findings support our predictions that fit between personal and organizational ethics is related to higher levels of commitment and job satisfaction and lower levels of turnover intent. Ethical P–O fit was related to higher levels of affective commitment …
Strategic Ambiguity As A Discourse Practice: The Role Of Keywords In The Discourse On ‘Sustainable’ Biotechnology, S. R. Leitch, S. Davenport
Strategic Ambiguity As A Discourse Practice: The Role Of Keywords In The Discourse On ‘Sustainable’ Biotechnology, S. R. Leitch, S. Davenport
Faculty of Commerce - Papers (Archive)
In this article we examined the ways in which strategic ambiguity (Eisenberg, 1984) in the use of keywords (Williams, 1976/1983) served an enabling function within a discourse marked by conflict and ideological divisions. Our analysis focused on the intertextual relationships between five documents intended by the Government to guide the development of biotechnology in New Zealand. Through our analysis we identified ‘sustainability’ as a keyword and three major roles for the deployment of the discourse strategy of strategic ambiguity in the use of this keyword. First, strategic ambiguity lent an internal and intertextual coherence to the texts (albeit superficial). Second, …
Relationship Among Supervisors' Transformational And Transactional Leadership Styles, And Teachers' Job Satisfaction In Taiwan Higher Education, Chi-Ling Sung
Graduate Student Dissertations, Theses, Capstones, and Portfolios
This study examined the influence of supervisors' transformational and transactional leadership styles on job satisfaction of college and university in Taiwan. The purpose of this study was to examine the relationship between supervisors' transformational and transactional leadership styles, and the satisfaction of Taiwan's higher education instructors. The number of teachers at the university level in Taiwan rose 36.8% from 1951 to 2004; therefore faculty job satisfaction is an important issue. Schools want to keep their faculty and reputation to maintain a competitive edge. This non-experimental, quantitative, explanatory correlation and explanatory comparative survey research explores the relationship between supervisors' transformational and …
Consumer-Generated Media (Cgm): An Exploratory Study Of Various Forms, Value To Consumers, And Marketing Practitioners, And Global Implications, Irene J. Dickey, William F. Lewis
Consumer-Generated Media (Cgm): An Exploratory Study Of Various Forms, Value To Consumers, And Marketing Practitioners, And Global Implications, Irene J. Dickey, William F. Lewis
Management and Marketing Faculty Publications
This paper examines consumer-generated media (CGM), also called user-generated Web sites or social media. The Internet is clearly dynamic in nature, and CGM will be of interest to marketers as e-commerce races ahead. The basis for the growth and the importance of such sites will be explored to improve our understanding of their development and use by marketers. Our research will consider the domestic and global behaviors, and findings will be useful for both researchers and marketing practitioners who seek to understand issues relevant to CGM and associated marketing tactics and their ability to accomplish marketing objectives, particularly related to …
Perceived Importance And Future Use Of Online Channels Of Distribution By Small Businesses In The United States And Australia: An Exploratory Study, Irene J. Dickey, William F. Lewis, John Vanbeveren
Perceived Importance And Future Use Of Online Channels Of Distribution By Small Businesses In The United States And Australia: An Exploratory Study, Irene J. Dickey, William F. Lewis, John Vanbeveren
Management and Marketing Faculty Publications
Online marketing is important to small-business owners and operators because they are typically faced with limited budgets to design and implement traditional marketing programs. This paper compares the perceived importance of specific online marketing tactics and their anticipated future use of online marketing tactics by small businesses in the United States and Australia. Results of the study reveal that both in the United States and in Australia, there is a growing use of online marketing tactics to accomplish marketing objectives. While most online marketing tactics were effective in both the United States and Australia, there were some statistically significant differences.
Corporate Brands And Social Brands: Co-Branding Gm-Free And Uk Supermarkets, S. R. Leitch, S. Davenport
Corporate Brands And Social Brands: Co-Branding Gm-Free And Uk Supermarkets, S. R. Leitch, S. Davenport
Faculty of Commerce - Papers (Archive)
In this paper we introduce the concept of “social brands” and examine the potential for co-branding between corporate brands and social brands to enhance or damage the value of corporate brands. Co-branding has been theorized in terms of the relationship between the brands of organizations, products and services. However, from a discourse perspective, issues may also be understood to function as what we term “social brands” that may be incorporated in a co-branding strategy. We deploy Leitch and Richardson’s (2003) brand web model to analyze the potential benefits and dangers of forming co-branded relationships with social brands. We draw on …
2007 January, Office Of Communications & Marketing, Morehead State University.
2007 January, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for January of 2007.
Integrated Crisis Mapping: Towards A Publics-Based, Emotion-Driven Conceptualization In Crisis Communication, Yan Jin, Augustine Pang, Glen T. Cameron
Integrated Crisis Mapping: Towards A Publics-Based, Emotion-Driven Conceptualization In Crisis Communication, Yan Jin, Augustine Pang, Glen T. Cameron
Research Collection Lee Kong Chian School Of Business
Extending current situation-based conceptualizations of crisis response, this paper develops a more generic and systemic approach tounderstanding the role of emotions in crisis situations. Taking an integrated approach, the authors propose a public-based, emotion-drivenperspective to crisis communication modeling, mapping different crisistypes, and underpinning them with two continua, the organization’s involvement with the crisis issue and primary public’s coping strategy. Thepaper further argues that the appropriate crisis response and tools tomanage a crisis should address the full range of emotions for optimal effectiveness at both strategic and tactical levels.