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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Investigating Consumer Satisfaction Towards Mobile Marketing, Dr Surabhi Singh
Investigating Consumer Satisfaction Towards Mobile Marketing, Dr Surabhi Singh
Journal of International Technology and Information Management
The extensive applications of mobile phones are visible in global companies for the marketing of their products. The popularity of mobile marketing is increasing considerably. This paper has provided insights into the perspectives of consumer attitude towards mobile marketing in India. The companies will develop an understanding of how mobile marketing influence consumer attitudes. The scale of measurement used for Attitudes was Likert scale and explained the consumer's behavior towards mobile marketing. The factors identified through the study will provide insights into Consumer buying behavior via mobile platforms. The analytical tool SPSS has been used for analysis by using methods …
Privacy And The Information Age: A Longitudinal View, Charles E. Downing
Privacy And The Information Age: A Longitudinal View, Charles E. Downing
Journal of International Technology and Information Management
As information systems and data storage capacity become increasingly sophisticated, an important ethical question for organizations is “What can/will/should be done with the personal information that has been and can be collected?” Individuals’ privacy is certainly important, but so is less costly and more targeted business processes. As this conflict intensifies, consumers, managers and policy makers are left wondering: What privacy principles are important to guide organizations in self-regulation? For example, do consumers view the five rights originally stated in the European Data Protection Directive as important? Comprehensive? Is there a product discount point where consumers would forsake these principles? …
Millennials As Consumers: Can Businesses Survive As Is?, Ashley N. Genoese
Millennials As Consumers: Can Businesses Survive As Is?, Ashley N. Genoese
Undergraduate Honors Theses
Each generation brings new challenges in which businesses must change their operations, marketing strategies, and other key factors of their company. With Millennials being the most unique generation, businesses will not only have to change all of these tactics, but might even run the risk of becoming irrelevant to this next generation. Also known as Generation Y, Millennials are classified as those born between the years 1981 – 2000, and in 2016 the current ages of Millennials are 16-35, but more typically identified as those ages 19-30 in the year 2016. Born and raised in the era of booming technology …