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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Influence Of Perceptions On Entrepreneurial Success, Josiah P. Peterson
The Influence Of Perceptions On Entrepreneurial Success, Josiah P. Peterson
Selected Honors Theses
The purpose of this work is to investigate and identify the influence of perceptions on entrepreneurial success. Entrepreneurs have been identified as instrumental to the economic survival of society and have therefore become the focus of an increasingly large number of studies. This thesis will expound upon those studies by focusing on aspects of the studies that pertain to entrepreneurial perceptions and success. This work will focus on three types of perceptions and how they influence success. It will focus on the perceptions the entrepreneurs have of themselves, the perceptions they have of their environments and the perceptions others have …
Entrepreneurial Marketing: A Historical Exploration And Implications For Practice, Sofia Victoria Ramos
Entrepreneurial Marketing: A Historical Exploration And Implications For Practice, Sofia Victoria Ramos
Selected Honors Theses
In an increasingly turbulent market, marketers are having difficulty predicting consumer demands, and academics are finding that traditional marketing theory is no longer highly effective in making educated marketing decisions. With the growth of Entrepreneurial Marketing (EM) research over the past several decades, researchers have found these practices to be effective not only for SME’s but also for larger firms. Because of this, researchers are offering Entrepreneurial Marketing theory as a solution for all firms seeking a competitive advantage in a volatile market. Entrepreneurial Marketing, which is the innovative, opportunity seeking approach most entrepreneurs and small and medium enterprises (SMEs) …
Applying Trait Theory To Determine The Causality Of The Entrepreneur’S Success, Samuel Moyer
Applying Trait Theory To Determine The Causality Of The Entrepreneur’S Success, Samuel Moyer
Selected Honors Theses
The purpose of this thesis is to apply trait theory through psychoanalysis in an attempt to determine why three noted entrepreneurs: Andrew Carnegie, Walt Disney, and Oprah Winfrey, were highly successful in their respective ventures as well as discuss the extent to which indicative traits of entrepreneurial success were present in the subjects studied. Research shows that components of entrepreneurs’ traits and motivation have a direct relationship to the start-up and continued success of new venture firms (Baum, Locke, 2004) which means more accurate definitions of traits responsible for entrepreneurial success are beneficial to investors, entrepreneurs, and the entire economic …