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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
A Journey Of Success: Italy’S Welcoming Of Jeep Into The Fiat Family, Madison Griffin
A Journey Of Success: Italy’S Welcoming Of Jeep Into The Fiat Family, Madison Griffin
Symposium of Student Scholars
The following Theory Application Paper examined the unique cultural acquisition of Jeep by the Italian automotive giant Fabbrica Italiana Automobili Torino (FIAT) Chrysler Automobiles. The CELM cultural analysis model (Gao, 2013) was used to examine the culture, business environment, consumer lifestyle and mentality that allowed an “All-American” vehicle to find a new home in the Italian market. The use of the CELM model gives an in depth look at the culture of Italian business practices and what drives Italian consumers to participate in the market. The ultimate purpose of this research was to acquire the knowledge of successful tactics used …
I. Using Social Media To Promote Awareness Of Hiv And Aids In Children: Education And Community Resources, Savannah Barnett
I. Using Social Media To Promote Awareness Of Hiv And Aids In Children: Education And Community Resources, Savannah Barnett
Symposium of Student Scholars
In this day and age, social media is critical to the success of a company whether it be for-profit or nonprofit. Eighty (80) percent of nonprofits use Facebook and 70 percent use Twitter worldwide which means that agencies who opt not to use social media are missing out on free to low-cost advertising and community engagement/ awareness (Domingues, Lopez, & Astudillo, 2016). No matter the business model or tax status, the way a company gains social media attention stays consistent in terms of what to post, how often, and the overall aesthetic and graphics that go along with the posts. …