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Full-Text Articles in Social and Behavioral Sciences
Do I Desire Chatbots To Be Like Humans? Exploring Factors For Adoption Of Chatbots For Financial Services, Moses Sugumar, Shalini Chandra
Do I Desire Chatbots To Be Like Humans? Exploring Factors For Adoption Of Chatbots For Financial Services, Moses Sugumar, Shalini Chandra
Journal of International Technology and Information Management
AI-powered chatbots are gaining traction across various industries, especially in the financial sector. Despite these implementations, chatbot adoption and usage among consumers is still low. Grounding on the unified theory of acceptance and use of technology 2 (UTAUT2) model and the Belief Desire Intentions (BDI) model, this study explores factors influencing the adoption of chatbots for financial sectors by emphasizing on the role of user desires in addition to human beliefs. Explicitly, the research hypothesizes the role of the humanness in chatbots influencing consumer adoption in the financial services sector. The suggested research model was tested via a sample of …