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Full-Text Articles in Social and Behavioral Sciences

A Parish Guide To The Use Of Creative Problem Solving In Marketing Plan Development, Patricia H. Meyer Dec 2016

A Parish Guide To The Use Of Creative Problem Solving In Marketing Plan Development, Patricia H. Meyer

Creativity and Change Leadership Graduate Student Master's Projects

The purpose of this project is to show how Creative Problem Solving can be introduced into the development of a marketing plan for a church parish. Background as to the need for a marketing plan and the advantages of using Creative Problem Solving techniques will be discussed, as well as some of the theology which might underlie the process undertaken by a marketing committee. Particular attention will be given to the context of the Catholic Church and theology, as that is my personal background and training. A sample process guide will be included to provide a parish with a model …


Can Asians Be Creative?, Chua, Roy Y. J., Jerry Zremski Nov 2016

Can Asians Be Creative?, Chua, Roy Y. J., Jerry Zremski

Research Collection Lee Kong Chian School Of Business

A crotchety American named Henry Ford invented a modern, fast and efficient way to manufacture automobiles and a Japanese man named Eiji Toyoda refined and perfected it. A series of innovators across the western world developed the television - and the tech specialists at Sony, Toshiba and a host of other Asian companies found ways to make TVs better, cheaper, faster. And an idiosyncratic Californian named Steve Jobs invented a company that made a smart phone for the masses - and then outsourced the manufacturing to China. If you detect a pattern here, you are not alone. Asia may be …


Creativity And Cognitive Skills Among Millennials: Thinking Too Much And Creating Too Little, Brice Corgnet, Antonio M. Espín, Roberto Hernán-González Oct 2016

Creativity And Cognitive Skills Among Millennials: Thinking Too Much And Creating Too Little, Brice Corgnet, Antonio M. Espín, Roberto Hernán-González

Economics Faculty Articles and Research

Organizations crucially need the creative talent of millennials but are reluctant to hire them because of their supposed lack of diligence. Recent studies have shown that hiring diligent millennials requires selecting those who score high on the Cognitive Reflection Test (CRT) and thus rely on effortful thinking rather than intuition. A central question is to assess whether the push for recruiting diligent millennials using criteria such as cognitive reflection can ultimately hamper the recruitment of creative workers. To answer this question, we study the relationship between millennials' creativity and their performance on fluid intelligence (Raven) and cognitive reflection (CRT) tests. …


The Creative Entrepreneur Leading Innovation, Karina Loera Barcenas May 2016

The Creative Entrepreneur Leading Innovation, Karina Loera Barcenas

Creativity and Change Leadership Graduate Student Master's Projects

The Creative Entrepreneur Leading Innovation is a course designed for undergraduate students. Students will learn the entrepreneurial mindset through the creative process triggering innovation and leading transformation to face and adapt in the current constant and fastest changing era. This course also has a skill development component through which students will be able to experience personal transformation towards positive change.


Creativity In Organizations: Antecedents And Outcomes Of Individual Creativity, Goran Calic Apr 2016

Creativity In Organizations: Antecedents And Outcomes Of Individual Creativity, Goran Calic

Open Access Dissertations

In this dissertation I set out to expand our collective understanding of creativity in organizations. I accomplish this through three related studies, each organized into independent chapters of this dissertation.

The first study explores how demands of organizations, particularly strategic contradictions faced by decision makers, affect creative processes and products. In this chapter I develop the theory of paradoxical creativity, which posits that creative discovery is a function of how strategic contradictions are perceived by decision-makers. The key insight of the theory of paradoxical creativity is that strategic contradictions have independent effects on the two stages of creative discovery (generation …


The Development Of The Creative Synergy Scale, Amy E. Climer Jan 2016

The Development Of The Creative Synergy Scale, Amy E. Climer

Antioch University Dissertations & Theses

This study developed a scale for teams to assess their behaviors related to creative synergy. Creative synergy is the interactions among team members where the collective creative results are greater than the sum of their individual efforts. When a team achieves creative synergy they have the potential to solve difficult problems with innovative solutions leading to positive impacts on our communities, societies, and even our world. This study looked at the internal-process variables of teams to determine what factors impact creative synergy. The research process involved two phases.In Phase 1, a survey was taken by 830 adults who were members …