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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
2015 - The Twentieth Annual Symposium Of Student Scholars
2015 - The Twentieth Annual Symposium Of Student Scholars
Symposium of Student Scholars Program Books
The full program book from the Twentieth Annual Symposium of Student Scholars, held on April 16, 2015. Includes abstracts from the presentations and posters.
Standardizing Web Analytics, Robert L. Nunez Ii
Standardizing Web Analytics, Robert L. Nunez Ii
Robert L Nunez II
Using a combination of Google tools, the Marquette Libraries has been able to standardize their web analytics across multiple web platforms. Making it easier to interpret, analyze, and visualize the information provided within Google Universal Analytics. This presentation will take a quick look at Google Tag manager, how it can be used by non-developers, and how we have used the initial sets of data to make changes to the website.