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Social and Behavioral Sciences Commons™
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Articles 1 - 10 of 10
Full-Text Articles in Social and Behavioral Sciences
Social Media Marketing In Midterm Political Campaigns & Its Effect On Political Activity, Samantha M. Beaupre
Social Media Marketing In Midterm Political Campaigns & Its Effect On Political Activity, Samantha M. Beaupre
Honors Projects in Marketing
No abstract provided.
Who Pays For Music?, Meg Aman
Who Pays For Music?, Meg Aman
Honors Projects in Management
The purpose of this capstone project was to determine the attributes of consumers that pay for music, specifically music streaming services. The recent decline in current individual track sales and the increase in the number of streamed songs, highlights the relevance of this topic. The increasing popularity in music streaming has caused much contreversy in the music industry. Many artists are unhappy with the low revenue they receive from songwriting royalties from these streaming services that offer a free platform. Artists are not the only ones who need consumers to pay for music, the music streaming sites that provide free …
The Implications Of Self-Driving Cars On Insurance, Amanda Lobello
The Implications Of Self-Driving Cars On Insurance, Amanda Lobello
Honors Projects in Mathematics
Self-driving cars, also known as autonomous vehicles, are being researched and tested by automakers, technology industry leaders, and other institutions. Lawmakers and politicians are discussing the legislation that will affect the fate of such technology. Primary benefits include safety, mobility, free time, less traffic, and green effects. However, there are also obstacles to the implementation of self-driving vehicles including consumer acceptance, legal liability, and cost. With the potential shift in responsibility from driver to automaker, rating factors for insurance may change, weighing more heavily on the model of the car as a factor. The fate of auto insurance is in …
Wall Street Women: 1950s To The Present, Nicholas Calabro
Wall Street Women: 1950s To The Present, Nicholas Calabro
Honors Projects in History and Social Sciences
This project is designed to show the connection between the women of Wall Street and the Second and Third Waves of Feminism. In particular, it analyzes what principles of Second and Third Wave Feminism can be applied to the women of Wall Street. The project does this with qualitative information about feminism as well as the women’s experience on Wall Street and quantitative data about performance between men and women. This project is being done for the female accounting/finance students at Bryant University, so they can apply this information in the real world. In conclusion, both the Second and Third …
Innovation And Institutional Quality On Economic Growth In Asia, Nguyen Tran-Nguyen
Innovation And Institutional Quality On Economic Growth In Asia, Nguyen Tran-Nguyen
Honors Projects in Economics
When looking at the different effects of institutional quality on economic development, namely control of corruption, there are two different hypotheses that explain such effects. One is the “grease the wheel” hypothesis, which predicts that corruption is beneficial for growth, and the other one is the “sand the wheel” hypothesis, which says the opposite. Corruption is normally blamed for the slow economic growths in some countries, but some Asian countries’ exponential growths have proven the “grease the wheel” hypothesis otherwise. The “Asian experience”1 phenomenon occurs when corruption does not seem to hamper business activities in some Asian countries. This research …
The Influence Of Instagram On Exercise And Eating Behavior, Bridgette Kosek
The Influence Of Instagram On Exercise And Eating Behavior, Bridgette Kosek
Honors Projects in Marketing
The use of social media, specifically Instagram, of 305 Bryant University students ages 18-28 was investigated through student completion of an online survey to examine how following exercise and food related Instagram accounts impacts behavior. Both male and females use Instagram fairly equally, though males are more responsive to food Instagram accounts than females, who have no significant difference in behavior. Both males and females who follow exercise Instagram accounts are significantly more active than those who do not follow exercise Instagram accounts. Given the recent explosive use of Instagram in the population, the implications for this study are enormous, …
Effects Of Online Sponsored Advertising On Consumer Attitudes, Cassidy Maksy
Effects Of Online Sponsored Advertising On Consumer Attitudes, Cassidy Maksy
Honors Projects in Marketing
Effectively utilizing persuasion techniques in advertising is essential for businesses to master in order to stay ahead of its competitors. This research project investigates the ways in which marketers advertise brands and products in the online environment, specifically on the social networking sites Twitter and Facebook. More specifically, the implementation of different techniques and credibility of sources will be examined to help gauge the effectiveness of advertisements. By utilizing the constructs of the Persuasion Knowledge Model and source credibility, the attitudes toward brands and advertisements within the online environment was tested. The goal of this research is to evaluate the …
Supplier Selection Criteria For Sustainable Supply Chains, Amy Terracciano
Supplier Selection Criteria For Sustainable Supply Chains, Amy Terracciano
Honors Projects in Management
In today’s global business environment, suppliers can have a significant impact on the buyer’s supply chain. Selecting the right supplier can be a critical decision for manufacturers and distributors, and to aid in the supplier selection decision making process a large number of selection criteria have been proposed in the literature. Supplier selection criteria have traditionally focused on metrics that impact the buyer’s costs. But due to increased business awareness of the importance of sustainability, supplier selection criteria have now come to include measures on environmental and social performance. While environmental metrics for supplier selection have received some attention in …
The Discreet Trader, Seth Wing
The Discreet Trader, Seth Wing
Honors Projects in Finance
This paper examines insider trading, specifically trades by corporate insiders around quarterly earnings announcements. Announcements were broken up into three categories: earnings above analyst expectations, earnings below expectations, and earnings in line with expectations. Trade data was collected from the thirty companies of the Dow Jones Industrial Average from 2012-’13. The trades were sorted by purchases and sales by date and analyzed with the earnings report of which the trades were made. Only trades in the interval from twenty days before the announcement date to twenty days after the announcement date were considered. The prediction was that corporate insiders would …
Valuing “Green” How “Going Green” Affects A Company’S Stock Price, Alexia Bayer
Valuing “Green” How “Going Green” Affects A Company’S Stock Price, Alexia Bayer
Honors Projects in Finance
Environmentally conscious decision making has become a prominent topic in business that has the potential to affect the public opinion and performance of companies. This project seeks to identify whether or not positive changes in excess return might offer an incentive for companies to adopt green initiatives. It examines the ways in which companies’ green initiatives, as measured by their annual Carbon Disclosure Project S&P 500 Climate Change Report score, impact their stock price. In other words, is there value in “going green”? It is hypothesized that companies exhibiting greater variance in their environmental initiatives from one year to the …