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Full-Text Articles in Social and Behavioral Sciences
The Perception Of Athletes In Local And Neutral Media Markets, Gregory Stine
The Perception Of Athletes In Local And Neutral Media Markets, Gregory Stine
Graduate Theses and Dissertations
This study examined the perception of professional athletes in local and neutral media markets. The purpose of the study was to determine how people in Philadelphia and people in Arkansas feel toward the Philadelphia Eagles' Nnamdi Asomugha. It was expected that the study's participants in Philadelphia would feel more positively toward Asomugha and would be more aware of his off-the-field contributions. Additionally, it was expected that there would be a positive relationship between team identification level and both positive feelings toward Asomugha and awareness of his efforts away from the field. Finally, it was anticipated that participants near Philadelphia would …
Media-Induced Voluntourism In Yunnan, China, Jun Shao, Michelle Scarpino, Yoonjung Lee, Ulrike Gretzel
Media-Induced Voluntourism In Yunnan, China, Jun Shao, Michelle Scarpino, Yoonjung Lee, Ulrike Gretzel
Faculty of Commerce - Papers (Archive)
Media-induced tourism as well as voluntourism are topics increasingly investigated in the tourism literature. However, a discussion of the intersection of these two forms of tourism (i.e., mediainduced voluntourism) is currently missing from the literature. Using the example of two Chinese TV dramas, this article seeks to shed light on motivations and activities of media-induced voluntourists to the Chinese province of Yunnan. Based on a thematic analysis of online postings of the fans of these Chinese TV dramas, the article finds empirical evidence for media-induced voluntourism. The findings reveal that fans travel to Yunnan not only to engage in altruistic …