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Full-Text Articles in Social and Behavioral Sciences
"Destination Sabah" (Malaysia) : The Public And Private Stakeholders' Perspectives On Branding, Justine L. Nagorski
"Destination Sabah" (Malaysia) : The Public And Private Stakeholders' Perspectives On Branding, Justine L. Nagorski
Theses : Honours
The development of a destination brand for Sabah has been dominated by numerous reports that emphasise the need to develop global awareness of Sabah, but the objectives set to achieve this goal are often idealistic in nature and offer no real solution to problems identified. The challenge, here, is to unify key messages into a consistent, clear and realistic brand and to ensure content in promotional tools accentuates the activities, experiences and key benefits of visiting "Destination Sabah". This study will begin to address these challenges by undertaking the processes that underpin destination branding through comparison to a relational network …
A Comparative Study Of National Government Elite Sport Systems In Australia And Taiwan: A Model For Olympic Success, Hui-Yuan M. Tang
A Comparative Study Of National Government Elite Sport Systems In Australia And Taiwan: A Model For Olympic Success, Hui-Yuan M. Tang
Theses: Doctorates and Masters
This study was prompted by the stagnation facing the Taiwanese Government in promoting elite sport and pursuing sporting achievement at the Olympic Games. The main purpose of the study was to explore and compare the national government elite sports systems (NGESS) of Australia and Taiwan and make recommendations for Taiwan to improve its elite sports development and performances at future Olympics. To accomplish this purpose, the present study examined the similarities and differences between Australia and Taiwan in terms of stakeholders' viewpoints on the definition of Olympic success; the profiles of the current national government elite sport agencies; the mechanisms …