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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
How Positive Practices In Organizations Are Associated With Employee Engagement Via The Moderating Effects Of Generational Cohorts In U.S. Customer Service Organizations, Deborah A. Poole
Theses & Dissertations
The purpose of this study is to examine the moderating role that the respective workforce generational cohorts may have on the relationship between positive practices in organizations and levels of employee engagement of U.S. based adult customer service representatives of all races. Studies show that higher employee engagement positively affects employee motivation, satisfaction, productivity, and ultimately the financial success of the organization. However, the levels of engagement for front line customer service positions are some of the lowest of occupations measured by Gallup and have actually declined in recent years. The broaden and build theory of positive emotions shows that …
The Relationship Between Organizations' Response To Customer Complaints, Customer Trust, And Loyalty, Abimbola Ajibola
The Relationship Between Organizations' Response To Customer Complaints, Customer Trust, And Loyalty, Abimbola Ajibola
All Graduate Theses, Dissertations, and Other Capstone Projects
The purpose of this quantitative study was to examine the relationship between organizations’ responses to customer complaints and their effects on customer loyalty and trust. Four hypotheses were established for this study to help us gain a greater understanding of the dynamics of the responses to customer complaints and their relationship with trust and loyalty. Five independent variables (apology, timeliness, explanation, compensation, and dialogue/active listening) and two dependent variables (trust and brand loyalty) were used to test the hypotheses. An online survey was conducted through Qualtrics and data were collected from participants who were students at a Midwestern University. Facebook …