Social and Behavioral Sciences Commons^™

A Study Of Leadership's Role In Building Relationships Among Virtual Team Members, Danna V. Smith

Doctoral Dissertations and Projects

This research study focused on leadership's role in building relationships among virtual team members. A qualitative case study, the research focused on organizations in the medical device industry within the Charlotte Metropolitan region of North Carolina. The research was formed using 15 open ended questions in an interview of 20 leaders of virtual teams. Each leader was interviewed individually and allowed to elaborate on their answers to help the researcher to thoroughly understand the approach used to help the relationships form among their virtual team members. During the interview, the discussion between the researcher and the leader being interviewed covered …

Medical Tourism & Communication, Alicia Mason

Faculty Submissions

Medical tourism (MT), sometimes referred to as health tourism or medical travel, involves both the treatment of illness and the facilitation of wellness, with travel. Medical tourism is a multifaceted and multiphase process involving many agents and actors that requires careful planning and execution. The coordinated process involves the biomedical, transportation, tourism, and leisure industries. From the communication perspective, the process can be viewed as a 5-stage model consisting of the: (a) orientation, (b) preparation, (c) experiential and treatment, (d) convalescence, and (e) reflection phases. Medical tourism is uniquely situated in a nexus of academic literature related to communication, business …

Understanding The Business Model Of Content Creation, Taylor Vahey

Honors Projects in Communication

Individuals who post niched consistent content to social media platforms have grown audiences, which presents an opportunity for content creators to monetize the attention their posts receive. Both content creators and marketing practitioners are using trial and error processes to learn how to utilize the newest online promotion strategy; influencer marketing. This research aims to outline the business operations from the perspective of the influencer. Research on all aspects of this industry is insufficient, with only a few hundred published peer-reviewed articles on the topic available. Most of the research focuses on the perspective of the audience or the marketing …

Speaking To The Head And The Heart: Prioritizing Empathetic Communication In The Post-Covid Workplace, Kevin T. Caffrey

Administrative and Professional Faculty Research

As of August 2022, COVID-19 continues to affect our daily lives in physical, psychological, and financial ways. Many vulnerable individuals are struggling to adapt to returning to work and as a result, employee morale is at risk. In times of crises, empathy is needed in the workplace to support one another, but many leaders and employees may not have a firm grasp of the concept. This article seeks to define empathetic communication and explore the need for prioritizing empathy amid the current post-COVID-19 workplace. Through a literature review of empathy, psychological safety in the workplace, and crisis leadership, the author …

E Pluribus Unum: Increasing A Shared Understanding Of Mission At Marine Corps University, Edward Greiner, Kirstin Pantazis, Christopher Reid, Dominick White

Doctor of Education Capstones

E PLURIBUS UNUM: INCREASING A SHARED UNDERSTANDING OF MISSION AT MARINE CORPS UNIVERSITY

By Edward Greiner, Kirstin Pantazis, Christopher Reid, and Dominick White

A capstone project submitted in partial fulfillment of the requirements for the degree of Doctor of Education in the Department of Educational Leadership at Virginia Commonwealth University

Virginia Commonwealth University, 2023.

Capstone Chair: Beth E. Bukoski, Ph.D., Department of Educational Leadership

Mergers between higher education institutions present unique challenges to creating and maintaining a shared understanding of mission. Additionally, professional military education institutions with civilian faculty and staff must blend military and civilian cultures in the workplace. …

Stories And Selling: The Impact Of Narrative Storytelling In Video Commercials, Gabriela Martin

Honors Projects in Communication

In a world where business is so closely tied together with the digital world, it can become easy to miss out on the human component of the marketing field. However, it is the narrative storytelling interwoven into advertisements that make them so compelling to consumers. Customers do not just want to be told about the features of a product, but rather they want to understand how having that product will make them feel. This storytelling can be communicated across several different forms of media, but it is especially apparent in the formatting of video commercials. While basic informational videos can …

Strengthening The Southern Nevada Workforce Pipeline, Katie M. Gilbertson

Policy Briefs and Reports

This report analyzes the Southern Nevada employment ecosystem by utilizing occupational clusters recognized by the U.S. Department of Labor. The first section examines occupations in the tourism industry using three occupational clusters: hospitality and leisure; arts, audio/video technology and communications; and the transportation, distribution, and logistics. Next, this report utilizes the Las Vegas Global Economic Alliance’s 2022 Workforce Blueprint to identify the top 15 in-demand occupations for Southern Nevada and occupational clusters. A case study of the MGM College Opportunity Program (COP) is presented to demonstrate an existing workforce training program that promotes upward mobility of leisure and hospitality employees …

If You Can't Take The Tweet: Understanding Corporate Social Responsibility Through The Lens Of Social Media Marketing, Julia Winterhalter

Honors Projects in Communication

Companies are increasingly taking action on societal issues and are aware of the impact that their corporate voice has on impressionable publics. Existing research focuses greatly on corporate social responsibility and the moral standards that set up companies to market themselves authentically to the values they build themselves on. The current study explores how three companies utilize their platform to share their values in relation to ethical issues arising in the modern world. Through the Twitter accounts of Ben & Jerry's, Patagonia, and Starbucks, a content analysis was conducted on their use of language related to their ethical standpoints on …

Enhancing Success Through Leadership, Wendy T. Jewell

Doctoral Dissertations and Projects

This study sought to obtain a better understanding of how leaders influence the culture of the organization to enhance performance. A post-positive qualitative research case study was conducted at a state agency in the Commonwealth of Virginia. During this study, 13 semi-structured interviews were conducted with agency employees who participated on a project to implement a smart phone fuel application. This fuel application automated specific manual processes related to their fuel management program. While the fuel application project implementation was finishing, the interviews were conducted. During these interviews, participants provided their perspectives on leadership, communication, empowerment, project outcomes, lessons learned, …

Communication Is Key To Success, Quality Improvement Center For Workforce Development

QIC-Tips

Research on organizational communication describes a connection between poor communication, negative attitudes towards the workplace, and decreased worker satisfaction. Conversely, in an environment where communication is valued by management, staff can be encouraged to participate in practice and policy change. Too often new initiatives are announced and then fade away. Clear lines of communication, involving varying levels of staff and using a variety of methods, are key to gaining staff buy-in and keeping workers informed of initiative progress.

The Quality Improvement Center for Workforce Development (QIC-WD) is working with eight jurisdictions to develop and test promising workforce interventions. Effective communication …

A Qualitative Case Study Examining Leader-To-Employee Engagement Techniques Within Selected Nonprofits, Isaiah Scott Stanford

Doctoral Dissertations and Projects

This study sought to obtain a more in-depth understanding of leader-to-employee engagement. To obtain this deeper understanding, a qualitative case study was conducted utilizing a semi-structured interview process. Interviews were carried out with leaders working for selected nonprofit organizations. Throughout the interview process, information was gathered to contribute to the current body of knowledge regarding leader-to-employee engagement. Leaders in the study felt strong commitment, open communication, employee empowerment, and honesty were techniques needed to develop leader-to-employee engagement. Participants noted they were more successful when engaging with their employees if they integrated these techniques. Leaders also identified the major challenges they …

Priming In Leadership: Applying Communication Theory To The Speeches Of Ronald Reagan, Katherine Sakai

Senior Honors Theses

The study of priming gained traction in the 1990s when researchers such as John Bargh demonstrated the nonconscious activation of ideas, often through repeated related words or activated schema. Since then, researchers have studied the effects of priming on self-view, achievement, and teamwork. While the concept of priming has just recently begun to be applied to leadership in the workplace, no research has yet been done in finding examples of priming theory in the speeches of well-known leaders. In this study, Ronald Reagan’s persuasive tactics were analyzed and found to use similar methods of repetition and schema used in priming …

Exploring Tech Tools And Productivity Apps, Lauren Puzier

University Libraries Faculty Scholarship

Technology is continuously changing, and there are always new tools and mobile apps to test out. There are tools for everything from productivity, audio, communication, content creation and design, coding, automation, VR, video, etc. As many libraries have shifted to remote operations due to the COVID-19 pandemic, daily workflows have changed. The NMRT Online Discussion Committee asked members what tools they have found useful in their work at the library or home over the past year. Members shared tools they were interested in trying and which apps help their daily workflow.

Communication During A Crisis: Keeping Our Patrons Informed During The Covid-19 Pandemic, John P. Delooper, Michelle Ehrenpreis

Publications and Research

This article discusses the Leonard Lief Library’s communications strategy to keep its patrons informed during the COVID-19 crisis. The Leonard Lief Library at Lehman College (CUNY) made use of its website, social media, and research guides to effectively convey timely information about service changes, library resources, and to improve outreach activities to our patron community while the library’s physical building was closed to its students, faculty, and staff.

A Framework Of International Competencies For Systems Engineers, Annlizé L. Marnewick, Holly A.H. Handley

Engineering Management & Systems Engineering Faculty Publications

In the course of their career, many systems engineers are likely to interact with engineers of other nationalities as they collaborate on large, complex projects and system of system problems. These partnerships are necessary to support international goals, such as those for sustainable development. System engineers may even work onsite in other countries where they must adapt to different styles of doing business. This requires a set of global skill sets for cooperating and decision making, as well as basic social skills for interacting with the local community. These global skills can be included in a graduate level system engineering …

Communicating For Project Management Success: Pro-Tips From Accidental Project Managers, Annie Bélanger, Preethi Gorecki, Jesus Espinoza

Presentations

Library professionals are often asked to lead projects; yet, few are given the training to proceed with confidence. This session will address major aspects of a successful project communication and management: understanding how to propose projects; skills and tools to initiate, plan, and manage projects efficiently and effectively; and knowing how to wrangle the tasks that make up projects. We will also cover how to communicate and lead through influence within a project team setting.

Sport Branding In The Digital Age Prs 370, Joanna Burkhardt

Library Impact Statements

No abstract provided.

A Quantitative Content Analysis On Food-Based Advergames Aimed At Children, Emiko Barker

Honors Projects in Communication

No abstract provided.

Social Media Influence: Metrics Matter, Juliana Houldcroft

Honors Projects in Marketing

It is imperative for companies to engage in social media marketing as consumers are often dependent on online information and electronic word-of-mouth. Past literature claims that consumers evaluate the influence of communications differently on social media than they would in a traditional environment because of the nature of the internet. This study aims to analyze user’s perceptions of social media marketing influence and determines if user’s perception of influence changes based on the number of social media metrics (likes, comments, and shares) that accompany a Facebook post. The study also investigates if perceptions of influence vary depending on a user’s …

Five Seconds To The Ad: How Program-Induced Mood Affects Ad Countdown Effects, Tiffany Venmahavong

Honors Projects in Marketing

The study examines what effects a five second countdown warning will have on consumer’s attitudes towards the advertisement depending on the main program content. This study builds upon several theoretical models concerning program-induced moods in relation to viewer’s judgment to commercial advertisements. Findings from two studies suggest that program-induced mood systematically influences attitude toward the inserted ad with (vs. without) a five-second countdown: for the negative-affect program, attitude toward the ad was more positive when the ad was preceded by the countdown than when the ad was not preceded by the countdown. However, for the positive-affect program, attitude toward the …

Asian Multiculturalism In Communication: Impact Of Culture In The Practice Of Public Relations In Singapore, Su Lin Yeo, Augustine Pang

Research Collection Lee Kong Chian School of Business

This study aims to understand the role of cultural values in influencing public relations practice in Singapore. Given that Singapore exhibits a hybrid of cultures, it purposes to comprehend how multiculturalism is operationalized and to uncover if the values that have a greater influence on organizational communication resemble those in individualistic or collectivistic societies. Using Gudykunst's (1998) seven dimensions that influence individualism-collectivism on communication as a guide, this study interviewed 20 public relations practitioners in Singapore. Our findings showed that although the patterns expressed is slightly more consistent with those found in collectivistic cultures, it does not resemble collectivism in …

Technology And Opportunity: People With Serious Mental Illness And Social Connection, Lisa Townsend, Allison Zippay, Kyle Caler, Bradley Forenza

Department of Social Work and Child Advocacy Faculty Scholarship and Creative Works

Objective: Little information exists regarding how individuals with serious mental illness use technology and whether this usage facilitates social connections. This study contributes to filling this knowledge gap by examining ways in which a sample of persons with serious mental illness use cell phones and the Internet. Methods: Interviews with 50 consumers living in supported housing were asked about their use of cell phones and computers and their perceptions of social connections. Results: Cell phones and computers allowed greater linkage with social, medical, mental health, and employment resources. Nearly all obtained phones through publicly funded programs. “Running out of minutes” …

The Magic Behind Success: What Can Business Leaders Learn From Magicians Regarding Creativity And Communication?, John Logan

Honors Projects in Communication

The following research demonstrates the connection between the art of magic and the world of business. More specifically, it explores the overlap between the innovation and communication techniques magicians use when creating new ideas, developing a routine, performing, and a parallel comparison on what it takes to run a successful business. The capstone will first look at what the "magician" is including the types of tricks they perform. It will then analyze the entrepreneurial magicians and their creative process behind developing new routines. Finally, it will examine the verbal and non-verbal communication techniques magicians use to connect with their audience …

The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala

College of Journalism and Mass Communications: Faculty Publications

We live in an empowered age with empowered consumers. Technology has become a slingshot enabling each of us consumers to defeat Goliath, the big companies and marketers. Consumers have god-like power, able to see, hear, discover, and uncover almost anything through all of the devices available today. Digitization, globalization and demographic shifts are requiring us to replace old models of thinking about communication and advertising. The chapter introduces new models of thinking about about the future of advertising, guided by a few fundamental principles: delivering utilities and services, as opposed to a message; reaggregating audiences, as opposed to segmenting them; …

Generational Growing Pains As Resistance To Feminine Gendering Of Organization? An Archival Analysis Of Human Resource Management Discourses, Kristen Lucas, Suzy D'Enbeau, Erica P. Heiden

Faculty Scholarship

Guided by a feminist communicology of organization framework, we examine generational growing pains by analyzing discourses appearing in HR Magazine at three different points in time, which approximately mark the midpoint of Baby Boomers’, Gen Xers’, and Millennials’ initial entry into the workplace. We reconstruct historically situated gendered discourses that encapsulate key concerns expressed by human resource management professionals as they dealt with younger generations of workers: Personnel Man as Father Knows Best (1970), Human Resource Specialist as Loyalty Builder (1990), and Talent Manager as Nurturer (2010). We propose that frustrations expressed by older generations about Millennials may not be …

Workplace Dignity: Communicating Inherent, Earned, And Remediated Dignity, Kristen Lucas

Faculty Scholarship

Extant research on dignity at work has revealed conditions that contribute to indignity, employees’ responses to dignity threats, and ways in which employees’ inherent dignity is undermined. But while dignity – and specifically indignity – is theorized as a phenomenon subjectively experienced and judged by individuals, little research has privileged workers’ own perspectives. In this study, working adults reveal how they personally experience and understand meanings of dignity at work. I describe three core components of workplace dignity and the communicative exchanges through which dignity desires commonly are affirmed or denied: inherent dignity as recognized by respectful interaction, earned dignity …

Fundamentals Of Library Instruction, Darren Sweeper

Sprague Library Scholarship and Creative Works

No abstract provided.

Reflections Magazine - A Promotional Magazine For Reflections Adoption Ministry, Kamryn Reynolds

Senior Honors Theses

For my senior honors thesis I have received permission to present a project along with its scholarly apparatus. I will be displaying ways to apply communications to ministry. The project will be a promotional magazine and informational materials. For the thesis I will include the magazine and a press release. I will be approaching some marketing techniques for a non-profit organization and assessing potential ways to reach the public. Many organizations are doing incredible work to fight social injustice and oftentimes few people understand the issues. I want to show how communication can revitalize ministry and get the word out …

You Can't Put Old Wine In New Bottles: The Effect Of Newcomers On Coordination In Groups, Matthew Mccarter, Roman M. Sheremeta

Business Faculty Articles and Research

A common finding in social sciences is that member change hinders group functioning and performance. However, questions remain as to why member change negatively affects group performance and what are some ways to alleviate the negative effects of member change on performance? To answer these questions we conduct an experiment in which we investigate the effect of newcomers on a group's ability to coordinate efficiently. Participants play a coordination game in a four-person group for the first part of the experiment, and then two members of the group are replaced with new participants, and the newly formed group plays the …

Slides: Multi-Dimensional Energy Poverty Index (Mepi), Morgan Bazilian

2012 Energy Justice Conference and Technology Exposition (September 17-18)

Presenter: Dr. Morgan Bazilian, Deputy Director, Joint Institute for Strategic Energy Analysis (JISEA), National Renewable Energy Laboratory (NREL)

8 slides