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Social and Behavioral Sciences Commons

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Articles 1 - 4 of 4

Full-Text Articles in Social and Behavioral Sciences

When Impediments Make You Jump Rather Than Stumble: The Beneficial Effects Of Regulatory Non-Fit On Forming Implementation Intentions To Attain Goals, Leona Tam, Jelena Spanjol Mar 2014

When Impediments Make You Jump Rather Than Stumble: The Beneficial Effects Of Regulatory Non-Fit On Forming Implementation Intentions To Attain Goals, Leona Tam, Jelena Spanjol

Leona Tam

No abstract provided.


To Change Or Not To Change: How Regulatory Focus Affects Change In Dyadic Decision-Making, Jelena Spanjol, Leona Tam Mar 2014

To Change Or Not To Change: How Regulatory Focus Affects Change In Dyadic Decision-Making, Jelena Spanjol, Leona Tam

Leona Tam

Successful innovation requires teams to embrace and enact change. However, team members often differ in their preferences for change. We examine how regulatory focus affects dyadic teams’ tendencies to enact change across an array of repeated brand management decisions. Understanding such tendencies is important, since the innovation process is characterized by a series of investment decisions typically made by teams, yet prone to significant biases. Regulatory focus theory provides a framework for understanding the dominant motivations driving decision-making during goal pursuit. It argues that individuals operate under either a promotion or prevention focus, influencing preferences for stability vs. change. We …


Unintended Effects Of Implementation Intentions On Goal Pursuit Initiation Vs. Persistence: Substitution And Acceleration, Jelena Spanjol, Leona Tam, Jose Rosa Dec 2012

Unintended Effects Of Implementation Intentions On Goal Pursuit Initiation Vs. Persistence: Substitution And Acceleration, Jelena Spanjol, Leona Tam, Jose Rosa

Leona Tam

This research develops new insights into implementation intentions' effects on goal striving initiation vs. persistence. Across three studies, we identify and empirically explore two novel effects of implementation intentions under different conditions of regulatory fit – namely substitution and acceleration effects.


Enacting Change In Strategic Marketing Decisions: The Role Of Regulatory Focus In Teams, Jelena Spanjol, Leona Tam, William Qualls, Jonathan Bohlmann Dec 2012

Enacting Change In Strategic Marketing Decisions: The Role Of Regulatory Focus In Teams, Jelena Spanjol, Leona Tam, William Qualls, Jonathan Bohlmann

Leona Tam

No abstract provided.