Social and Behavioral Sciences Commons^™

Informing Destination Recommender Systems Design And Evaluation Through Quantitative Research, Ulrike Gretzel, Yeong-Hyeon Hwang, Daniel Fesenmaier

Ulrike Gretzel

Purpose - Destination recommender systems need to become truly human-centric in their design and functionality. This requires a profound understanding of human interactions with technology as well as human behavior related to information search and decision-making in the context of travel and tourism. This paper seeks to review relevant theories that can support the development and evaluation of destination recommender systems and to discuss how quantitative research can inform such theory building and testing. Design/methodology/approach - Based on a review of information search and decision-making literatures, a framework for the development of destination recommender systems is proposed and the implications …