Social and Behavioral Sciences Commons^™

The Impact Of Collective Animosity And Collective Guilt On The Judgments Of And Preferences For Japanese Products, Amro Maher

Theses and Dissertations in Business Administration

Collective animosity and its effects on consumers' perceptions of and preferences for foreign products from the perpetrators' country of origin has received considerable attention in the marketing literature (Ettenson and Klein 2005; Klein, Ettenson and Morris 1998; Klein 2002; Nijseen and Douglas 2005). Collective animosity however is only one possible emotion that might be experienced towards other groups (Smith 1993; Smith 1999; Mackie, Devos and Smith 2000). Collective guilt is one of these possible emotions that have received considerable attention in the social psychology literature. Collective guilt refers to the distress that one might feel due to moral transgressions performed …

A Social Relational Model For Firm-Hosted Virtual Communities: The Role Of Firm Support, Tung Duy Cu

Theses and Dissertations in Business Administration

Since the ease of participation and the usefulness of information provided by online groups continue to proliferate in the World Wide Web, people increasingly participate in different forms of virtual community (i.e. online forums, bulletin boards, message boards, chat rooms) for their purposes, such as solving problems, building social relationships, sharing passions, developing professionals.

Accordingly, an increasing number of companies are now attempting to exploit this phenomenon by hosting and supporting their own online community for commercial and non-commercial purposes, such as building relationships with their customers, getting their feedback, strengthening the brand, and reducing customer service costs by enabling …