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Social and Behavioral Sciences Commons

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Articles 1 - 9 of 9

Full-Text Articles in Social and Behavioral Sciences

4 Lessons In Digital Transformation From The Lucrative K-Pop Industry, Singapore Management University Jun 2020

4 Lessons In Digital Transformation From The Lucrative K-Pop Industry, Singapore Management University

Perspectives@SMU

K-pop is set to become one of the most lucrative industries in the world thanks to digital transformation, and this provides important insights and lessons for businesses more broadly, says UNSW Business School's Felix Tan


Sasa In Singapore: What Went Wrong?, Singapore Management University Jun 2020

Sasa In Singapore: What Went Wrong?, Singapore Management University

Perspectives@SMU

Twenty-two became a somewhat unlucky number for Hong Kong-based cosmetics retail chain, Sasa, for its Singapore operations in 2019. That was the year – 22 years after it entered the market – that it decided to close all of its 22 stores on the island.


Leading In The Time Of Covid-19, Singapore Management University Jun 2020

Leading In The Time Of Covid-19, Singapore Management University

Perspectives@SMU

From planning well into the future to planning four weeks in advance, Ayala Corporation’s Chairman and CEO adjusted aggressively to navigate an unprecedented crisis.


Covid-19 And The Future Of Chinese Manufacturing, Singapore Management University May 2020

Covid-19 And The Future Of Chinese Manufacturing, Singapore Management University

Perspectives@SMU

China is expected to maintain a prominent role in global supply chains despite the COVID-19 pandemic, which has renewed discussions about whether countries around the world have become too reliant on Chinese manufacturing, according to one of The Chinese University of Hong Kong’s (CUHK) leading researchers on global economic networks


A Path To Digitalisation Featuring The Dbs Story, Robin Speculand May 2020

A Path To Digitalisation Featuring The Dbs Story, Robin Speculand

Perspectives@SMU

Digitalisation of businesses has been rapidly increasing over the last few years and now it has become a necessity, rather than an option, for many. The article provides a path and model for leaders to transform their business. It starts by recognising that businesses need a digital vision driven by customers’ requirements and explains how to build centricity and be ready for the future.


Getting On The E-Commerce Carousell, Singapore Management University May 2020

Getting On The E-Commerce Carousell, Singapore Management University

Perspectives@SMU

Carousell has achieved impressive user numbers. Can the online marketplace now convert that into profitability?


Can Influencer Marketing Make Herbal Tea Cool?, Singapore Management University Mar 2020

Can Influencer Marketing Make Herbal Tea Cool?, Singapore Management University

Perspectives@SMU

A Singapore-based influencer marketing platform is tasked with the equivalent of trying to “sell bell-bottoms to Millennials”


Bettr Barista For Better Lives, Singapore Management University Feb 2020

Bettr Barista For Better Lives, Singapore Management University

Perspectives@SMU

How a social enterprise used coffee to help lift those from challenging backgrounds


The Confucian Merchant, Singapore Management University Jan 2020

The Confucian Merchant, Singapore Management University

Perspectives@SMU

Profits and virtue are not opposites, and businessmen can become gentlemen by observing Confucian values