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Private Universities Of Bangladesh:A Study On Service Quality,Customers’ Perceptions And Satisfaction, Abdul Kader, A. Salam

International Review of Business and Economics

The higher education sector of Bangladesh is divided as private and public sectors in terms of the initiative of establishment. All of them are autonomous where the public universities are owned by the government and the private universities have been developed by the private sector. As the private universities produce services and sell it to the students by a comprehensive marketing effort, we can treat their services as a part of marketing. In this study, we tried to show the quality of services and the subsequent perception and satisfaction level of the stake holders regarding services are being provided by …