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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
A Marketing Perspective On Choice Factors Considered By South African First-Year Students In Selecting A Higher Education Institution, Melanie Wiese, C H Van Heerden, Yolanda Jordaan, E North
A Marketing Perspective On Choice Factors Considered By South African First-Year Students In Selecting A Higher Education Institution, Melanie Wiese, C H Van Heerden, Yolanda Jordaan, E North
Faculty of Commerce - Papers (Archive)
The unstable and turbulent environment in which higher education institutions all over the world currently have to operate poses many management and marketing challenges to such institutions. As non-profit organisations, the ability of higher education institutions to survive and grow would be enhanced by up-to-date knowledge and information regarding the higher education environment, and more specifically by having marketing and communication strategies that might influence students making decisions on which university to enrol at. The main goal of this study was to investigate the relevant importance of the choice factors that prospective students considered, as well as the sources of …
Understanding The Propensity Of Chinese University Students For Leisure Travel Within Australia, Yun Zhang, Lois Burgess, Gregory M. Kerr
Understanding The Propensity Of Chinese University Students For Leisure Travel Within Australia, Yun Zhang, Lois Burgess, Gregory M. Kerr
Faculty of Commerce - Papers (Archive)
The provision of education to international students in Australia is increasingly important tothe higher education sector as well as other industry sectors including tourism. Althoughprevious studies have identified the contributions of international students to tourism, thereare limited studies investigating leisure travel behaviour based on student nationality andsegments within nationalities. As the first stage of a broader study, this research by way ofopen-ended interviews, investigates the propensity of Chinese university students to travelwithin Australia. By way of qualitative data analysis the findings reveal a number ofparadoxes which need to be addressed in further research to better understand the attitudesand behaviours of …
Can Australian Universities Take Measures To Increase The Lecture Attendance Of Marketing Students?, Sara Dolnicar, Sebastian Kaiser, Katrina Matus, Wilma Vialle
Can Australian Universities Take Measures To Increase The Lecture Attendance Of Marketing Students?, Sara Dolnicar, Sebastian Kaiser, Katrina Matus, Wilma Vialle
Faculty of Commerce - Papers (Archive)
Lectures are a central element of traditional university learning, but Australian lecturers increasingly face very low levels of lecture attendance. A significant amount of research exists that investigates the drivers of lecture attendance. However, those studies typically study single factors in an isolated manner, thus overestimating the importance of individual factors. This study contributes to the understanding of lecture attendance (and nonattendance) by including a range of factors that potentially affect lecture attendance simultaneously, thus accounting for possible interactions between factors and identifying the key drivers of lecture attendance. The study uses a survey among all students of an Australian …