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Full-Text Articles in Social and Behavioral Sciences
Medical Travel Facilitator Websites: An Exploratory Study Of Web Page Contents And Services Offered To The Prospective Medical Tourist, Dan Cormany, Seyhmus Baloglu
Medical Travel Facilitator Websites: An Exploratory Study Of Web Page Contents And Services Offered To The Prospective Medical Tourist, Dan Cormany, Seyhmus Baloglu
Faculty Publications
The growing trend of traveling outside of one's country for medical services, commonly known as “medical tourism” is expected to continue to grow exponentially in the next ten years (Keckley, 2008). With multiple destinations from which to select, and available information representing this type of travel being of variable reliability, many prospective medical travelers turn to the use of a “medical tourism facilitator”, who perform a variety of trip coordination responsibilities for the medical traveler. These medical tourism facilitators, themselves a new phenomenon to support travel to various global regions, may operate within the traveler's home country or the destination …
Hospitality And Destination Marketing's Role In Medical Tourism: A Call For Research, Dan Cormany
Hospitality And Destination Marketing's Role In Medical Tourism: A Call For Research, Dan Cormany
Faculty Publications
Like business travel, where the primary focus is on business and travel is the simply the conduit by which it is performed, medical tourism is a growing trend in which individuals journey to foreign countries primarily to secure specific medical procedures or health benefits. The medical tourist is a newly defined segment of the travel industry, and while still small in numbers, is growing rapidly. This paper seeks to identify research questions related to the hospitality elements that contribute to the medical tourism experience. The answers to these may aid hoteliers, tourism operations, and visitor bureaus better understand, service and …