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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Influence Of Foreign Media On Fashion In Young Adults In Pakistan, Arif Hasan, Shaza Bari
Influence Of Foreign Media On Fashion In Young Adults In Pakistan, Arif Hasan, Shaza Bari
Business Review
The extent of the influence of Indian media on fashion choices is studied by finding the underlying feelings and motives behind fashion product purchase decisions for young female adults. The results showed that the influence of Indian media on fashion choices is minimal and does not lead to an active search for a particular product. Rather, the exposure is used to make a decision when they are faced with a choice between a product seen on the media versus another product. Accessories are more easily adapted than clothes, which are too glamorized. The soap dramas are more popular among the …
The Influence Of Children On Family Purchase Decisions: A Phenomenological Approach, Usman Majeed, Nadia S. Banoori
The Influence Of Children On Family Purchase Decisions: A Phenomenological Approach, Usman Majeed, Nadia S. Banoori
Business Review
This study was conducted to understand the influence of school-going children between seven to ten years of age on family’s buying decision-making in the area of North Nazimabad. A sample of three children was chosen to be interviewed and were asked a number of questions related to their influence on purchase. Later, their parents were interviewed to counter-check their perceptions about their children’s influence. The results showed that children did exert some influence on decisions, especially in cases where the product was for their own use. Another result was that the level of understanding of the children was high enough …
Why Is A New Index Needed?, Shama Ahmed
Why Is A New Index Needed?, Shama Ahmed
Business Review
Stock Market, Indices, Finance