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Full-Text Articles in Social and Behavioral Sciences

Polisci 3210f: Feasibility Of A National Disability Insurance Plan (Ndip) In Canada, Twana Hassan, Aditi Priya, Dylan Poole, Samantha Rubin, Ethan Chen Dec 2023

Polisci 3210f: Feasibility Of A National Disability Insurance Plan (Ndip) In Canada, Twana Hassan, Aditi Priya, Dylan Poole, Samantha Rubin, Ethan Chen

Community Engaged Learning Final Projects

This research report presents an overview of the feasibility and reliability of a National Disability Insurance Plan (NDIP) in Canada. Several Global North countries are leading the way in disability legislation and disability funding in comparison to Canada's inaction on the matter. A National Disability Insurance Plan in Canada will have social and economic benefits for everyone in Canada. The report concluded that Canada is capable of implementing a NDIP and doing so is the right choice.


Looking In The Mirror: Including The Reflected Best Self Exercise In Management Curricula To Increase Students’ Interview Self-Efficacy, Jennifer Robertson, Noelle Baird, Mathew Mclarnon Dec 2023

Looking In The Mirror: Including The Reflected Best Self Exercise In Management Curricula To Increase Students’ Interview Self-Efficacy, Jennifer Robertson, Noelle Baird, Mathew Mclarnon

Management and Organizational Studies Publications

Students often choose to pursue a business major during their post-secondary education to increase their chances of securing employment post-graduation. However, evidence suggests that many recent business degree graduates struggle with underemployment, highlighting the importance of examining how post-secondary institutions can better prepare students for the transition to work. In the current study, we investigated how including a personal strengths-driven intervention, the Reflected Best Self Exercise (RBSE), in management curricula may help better prepare students for securing employment by increasing students’ confidence in their ability to succeed in an employment interview (i.e., by enhancing interview self-efficacy). Using a pre-test/post-test quasi-experimental …


Stories Of Words, Numbers, And Communities: My Usri Research And Speak Fluent Marketing Internship Experiences, Choi Sze Leung Apr 2023

Stories Of Words, Numbers, And Communities: My Usri Research And Speak Fluent Marketing Internship Experiences, Choi Sze Leung

SASAH 4th Year Capstone and Other Projects: Publications

This report illustrates my experiential-learning opportunities, which took the form of two internships. In the summer of 2021, I worked as a marketing intern at Speak Fluent Speech Services, a speech clinic that provides speech and communication training for adults. Aside from designing posters for the clinic’s social-media campaigns, I also had the opportunity to write creative and professional copy and compile a campaign's key performance metrics into a marketing report. In my second internship, I was a research student in the Undergraduate Student Research Internship (USRI) program in the Anthropology department. In this internship, I conducted linguistics anthropology research …


Employees’ Response To Corporate Greenwashing, Jennifer Robertson, Wren A. Montgomery, Timur Ozbilir Dec 2022

Employees’ Response To Corporate Greenwashing, Jennifer Robertson, Wren A. Montgomery, Timur Ozbilir

Management and Organizational Studies Publications

Research on corporate greenwashing has expanded rapidly in recent years. At the same time, emerging studies in related literatures have found that employees are seeking out firms that are social and environmental leaders, and employee activism within firms is growing. However, the effect of firms’ exaggeration and misrepresentation of environmental claims, or greenwashing, on their own employees has been overlooked. Accordingly, we investigate greenwashing from an organizational psychology lens, exploring the impact it can have on employees, and whether these effects differ for different types of employees. Using data collected at three separate time points from a sample of employees …


Digitizing And Cataloging A Corporate Annual Reports Collection: A Canadian Perspective, Alie Visser, Elizabeth Marshall, Joyce Cheung May 2022

Digitizing And Cataloging A Corporate Annual Reports Collection: A Canadian Perspective, Alie Visser, Elizabeth Marshall, Joyce Cheung

Western Libraries Publications

Corporate annual reports provide a snapshot of a company's operations and financial status. Reviewing and comparing years of annual reports can provide a rich history of knowledge on a corporation. Preserving, storing, and digitizing Canadian annual reports has been a mission of the C.B. “Bud” Johnston Library in London, Ontario, Canada. In late 2019 when Western Libraries migrated to a new library services platform, Alma, there was a new opportunity to catalog and provide access to the digitized annual reports collection. This article describes a decade long plan to digitize the print collection by library staff and a subsequent project …


Effects Of Perceived Scarcity On Covid-19 Consumer Stimulus Spending: The Roles Of Ontological Insecurity And Mutability In Predicting Prosocial Outcomes, R. Bret Leary, Rhiannon Macdonnell Mesler, Bonnie Simpson, Matthew D. Meng, William Montford Apr 2022

Effects Of Perceived Scarcity On Covid-19 Consumer Stimulus Spending: The Roles Of Ontological Insecurity And Mutability In Predicting Prosocial Outcomes, R. Bret Leary, Rhiannon Macdonnell Mesler, Bonnie Simpson, Matthew D. Meng, William Montford

Management and Organizational Studies Publications

In 2021, the United States government provided a third Economic Impact Payment (EIP) for those designated as experiencing greater need due to the COVID-19 pandemic. With a particular focus on scarcity and ontological insecurity, we collected time-separated data prior to, and following, the third EIP to examine how these variables shape consumer allocation of stimulus funds. We find that scarcity is positively associated with feelings of ontological insecurity, which, interestingly, correlates to a greater allocation of stimulus funds towards charitable giving. We further find evidence that mutability moderates the relationship between ontological insecurity and allocations to charitable giving. In other …


Systematizing Dark Personality Traits Within Broader Models Of Personality, Radosław Rogoza, Christopher Marcin Kowalski, Donald H. Saklofske, Julie Aitken Schermer Feb 2022

Systematizing Dark Personality Traits Within Broader Models Of Personality, Radosław Rogoza, Christopher Marcin Kowalski, Donald H. Saklofske, Julie Aitken Schermer

Management and Organizational Studies Publications

Previous research has attempted to derive arguments for the categorization of traits as ‘dark’ without theoretical justification or rationalizations. We begin with a description of current conceptualizations of the darkness of traits followed by a new perspective on the catalogue of dark personality traits and the theoretical boundaries of different shades of darkness within the broader personality structure. Finally, we address the redundancy problem observed within the field on dark personality traits. Our analyses are offered as a guide to future research towards a more parsimonious and useful set of criteria (a “compass” of sorts) for inclusion within the “dark” …


Improving Networking Supports For Women In The Workplace, Karen E. Pennesi, Javier Alvarez Vandeputte, Zsofia Agoston, Rawand Amsdr Dec 2021

Improving Networking Supports For Women In The Workplace, Karen E. Pennesi, Javier Alvarez Vandeputte, Zsofia Agoston, Rawand Amsdr

Anthropology Publications

This report describes findings from research on networking activities and strategies among women in executive and leadership positions in Canadian organizations. The project was carried out by graduate student researchers in collaboration with the Women's Executive Network. Networking is defined as the creation and maintenance of a community of diverse interests, through in-person and online engagements, that can be mobilized for the benefit of oneself or other members of one’s network. We found that the shift to primarily online networking activities due to COVID-19 removed some existing barriers related to age, gender and location, while introducing others related to family …


Identity Salience Moderates The Effect Of Social Dominance Orientation On Covid-19 ‘Rule Bending’, Rhiannon Macdonnell, Bonnie Simpson, Jennifer Chernishenko, Shreya Jain Dec 2021

Identity Salience Moderates The Effect Of Social Dominance Orientation On Covid-19 ‘Rule Bending’, Rhiannon Macdonnell, Bonnie Simpson, Jennifer Chernishenko, Shreya Jain

Management and Organizational Studies Publications

Amidst the economic, political, and social turmoil caused by the COVID-19 pandemic, contrasting responses to government mandated and recommended mitigation strategies have posed many challenges for governments as they seek to persuade individuals to adhere to prevention guidelines. Much research has subsequently examined the tendency of individuals to either follow (or not) such guidelines, and yet a ‘grey area’ also exists wherein many rules are subject to individual interpretation. In a large study of Canadians (N =1032, Mage =34.39, 52% female; collected April 6, 2020), we examine how social dominance orientation (SDO) as an individual difference predicts individual propensity to …


Predicting Pro-Environmental Values And Behaviors With The Supernumerary Personality Inventory And Hope, Bonnie Simpson, Meghan Maguire, Julie Aitken Schermer Oct 2021

Predicting Pro-Environmental Values And Behaviors With The Supernumerary Personality Inventory And Hope, Bonnie Simpson, Meghan Maguire, Julie Aitken Schermer

Management and Organizational Studies Publications

This research examinesthe role ofpersonality traits beyond the Five-Factor Model (FFM) frameworkin predicting pro-environmental values and behaviors. A sample of 410participants completed personality scalesand reported both their environmental values and the extent to which they had engaged in a series of pro-environmental behaviors in the preceding 24 hours. Small positive correlations were found between environmental values and behaviors with integrityand femininityand negative correlations with religiosity. Overall, the results show limited evidence supporting the personality dimensions measured in predicting pro-environmentalvalues and behaviors.Implications of the findings are discussed.


How Affective Displaysand Self-Construal Impact Consumers’ Generosity, Rhiannon Macdonnell, Bonnie Simpson Aug 2021

How Affective Displaysand Self-Construal Impact Consumers’ Generosity, Rhiannon Macdonnell, Bonnie Simpson

Management and Organizational Studies Publications

Nonprofit brands vary widely in their positioning to consumers, ranging from crisis and desperation, to joy and optimism.The literature, however, provides limiteddirection for the many nonprofit organizations that seek to align their brand with positive emotions. Herein, we examine the relationship between affective displays (sad vs. happy) portrayed in charitable advertisements and consumer self-construal in shaping consumer generosity.We employ one field study (study 1) and one lab experiment (study 2), using different charitable causes (i.e., Kiva.org[study 1] and a fictitious children’s cancer charity [study 2]) and currencies (i.e., lending money [study 1] and volunteering time [study 2]).Taken together, we find …


Predicting Donation Behaviour With The Supernumerary Personality Inventory, Christopher M. Kowalski, Bonnie Simpson, Julie Schermer Jan 2021

Predicting Donation Behaviour With The Supernumerary Personality Inventory, Christopher M. Kowalski, Bonnie Simpson, Julie Schermer

Management and Organizational Studies Publications

The present study aimed to broaden the investigation of personality traits and donation behaviour beyond the Five-Factor Model (FFM) framework. A sample of 506 participants completed the Supernumerary Personality Inventory (Paunonen, 2002), reported both their frequency of charitable giving and, given the option to donate potential lottery winnings to a charitable cause, the amount that they would donate. Religiosity was moderately positively correlated with charitable frequency, while integrity was weakly positively correlated with donation amount. Manipulativeness and egotism were weakly negatively correlated with donation amount. Overall, the results show limited evidence for the relevance of Supernumerary Personality Inventory personality traits …


Making The World A Better Place: How Crowdfunding Increases Consumer Demand For Social-Good Products, Bonnie Simpson, Martin Schreier, Sally Bitterl, Katherine White Oct 2020

Making The World A Better Place: How Crowdfunding Increases Consumer Demand For Social-Good Products, Bonnie Simpson, Martin Schreier, Sally Bitterl, Katherine White

Management and Organizational Studies Publications

Crowdfunding has emerged as an alternative means of financing new ventures wherein a large number of individuals collectively back a project. This research specifically looks at reward based crowdfunding, where those who take part in the crowdfunding process receive the new product for which funding is sought in return for their financial support. This work illustrates that consumers make fundamentally different decisions when considering contributing their money to crowdfund versus purchase a product. Six studies demonstrate that compared to a traditional purchase, crowdfunding more strongly activates an interdependent mindset and, as a result, increases consumer demand for social-good products (i.e., …


"At The Very Beginning, There's This Dream." The Role Of Utopia In The Workings Of Local And Cryptocurrencies, Diane-Laure Arjalies Jul 2020

"At The Very Beginning, There's This Dream." The Role Of Utopia In The Workings Of Local And Cryptocurrencies, Diane-Laure Arjalies

Business Publications

Since the 2008 financial crisis, the number of alternative currencies aiming at transforming global financial institutions, such as local and complementary currencies (LCC) and cryptocurrencies, has exploded. Yet the motivations and workings of such monies are relatively unknown. This chapter aims to fill this gap by providing a framework that uncovers the ideals pursued by alternative currencies, and the effects of those ideals on the production of money. To do so, I present a comparative analysis of the valuation infrastructure – the processes through which value(s) is produced – of one LCC, Sol Violette, and three cryptocurrencies, Bitcoin, Ğ1 …


What Trees Taught Me About Covid-19: On Relational Accounting And Other Magic, Diane-Laure Arjalies Jul 2020

What Trees Taught Me About Covid-19: On Relational Accounting And Other Magic, Diane-Laure Arjalies

Business Publications

While the world was on lock down, human beings started craving for green spaces. As they walked amidst the trees, trees began to talk to them. The surprising truth then emerged: There were actually secrets to be shared by the forest. This essay reflects on the teachings offered by nature(s) during the pandemic. Based on a personal encounter with a river, it caresses the relationships that have connected humans to non-humans over time and that have led to make this confinement both a unique and universal experience. It suggests embracing relational accounting, the expression of our relationships with each other …


A Framework For Considering Dissociative Identity Effects In Consumption, Bonnie Simpson, Lea Dunn, Katherine White Dec 2019

A Framework For Considering Dissociative Identity Effects In Consumption, Bonnie Simpson, Lea Dunn, Katherine White

Management and Organizational Studies Publications

This chapter examines the mirror image of the identity association principle: dissociation. While the association principle posits that stimuli associated with a positively regarded identity receive more positive evaluations, the dissociation principle suggests that stimuli associated with negatively regarded identities will receive negative evaluations and be abandoned. The authors focus on the nature of dissociative reference groups or groups that the consumer is motivated to avoid association with, and present a framework outlining how dissociative influence can impact consumer behavior. They review the literature on dissociative influence and note that although dissociative reference groups often spur avoidance behaviors, they can …


Stress And Well-Being At The Consumer-Employee Interface, Bonnie Simpson, Madelynn Stackhouse, Katherine White Sep 2019

Stress And Well-Being At The Consumer-Employee Interface, Bonnie Simpson, Madelynn Stackhouse, Katherine White

Management and Organizational Studies Publications

Although stress has become a prominent research theme in consumer behavior and occupational health, to the authors knowledge there is only one review on the relationship between consumer behavior and stress (i.e., when internal and external factors exceed an individual’s resources and endangering the individual’s well-being) and this was published 10 years ago. Further, research on occupational stress has yet to be fully integrated into the consumer stress literature. In this chapter, the authors attempt to advance research on consumer stress by a drawing on a satisfaction mirror framework which outlines that consumers and employees influence each other through a …


Product Categories As Judgment Devices: The Moral Awakening Of The Investment Industry, Diane-Laure Arjaliès, Rodolphe Durand Jul 2019

Product Categories As Judgment Devices: The Moral Awakening Of The Investment Industry, Diane-Laure Arjaliès, Rodolphe Durand

Business Publications

Product categories are more than classification devices that organize markets; when reflecting market actors' purposes, they are also judgment devices. Taking stock of the literature on product categories and drawing on the distinction between the faculties of knowing and judging, we elaborate a framework that accounts for how and why market actors include or exclude normative attributes in a product category definition. Based on a field study of the development of Socially Responsible Investment (SRI) funds in France, we describe the phases and conditions of a judgment framework for category definition, for both established and nascent categories. We discuss implications …


Peering Inside The ‘Black Box’: The Impact Of Management-Side Representatives On The Industrial Relations Climate Of Organizations, Shelagh Campbell, Johanna Weststar Jun 2019

Peering Inside The ‘Black Box’: The Impact Of Management-Side Representatives On The Industrial Relations Climate Of Organizations, Shelagh Campbell, Johanna Weststar

Management and Organizational Studies Publications

The labor climate of an organization can have a great impact on productivity and efficiency. Managing this climate is often left to union stewards and management-side labor relations representatives. While there is a large literature on the role of union stewards, little is written about the role that management-side labor relations representatives play in establishing or maintaining positive labor-management relations. Building from a series of interviews with labor relations representatives in Canada and a nationwide pilot study of frontline industrial relations workers, we model the role of the labor relations representatives and their specific job actions in the established model …


Building Momentum For Collectivity In The Digital Games Community, Johanna Weststar, Marie-Josee Legault May 2019

Building Momentum For Collectivity In The Digital Games Community, Johanna Weststar, Marie-Josee Legault

Management and Organizational Studies Publications

Studies of digital game labor have tended to document problems in the working lives of developers while devoting relatively limited attention to solutions, or to collective representation as a step toward solutions. An increasing number of game developers are dissatisfied with their working conditions, and dissatisfaction is a necessary condition for workers to engage in collective action to gain the representational power needed to achieve change in the workplace. Noting that the landscape of collective mobilization in the game industry has not yet been systematically mapped, this article documents collective actions over the past five decades, and asks, “Are the …


Towards Transparency : A Report On Piloting The Invest-Ed Tool On Private Sector Investment In Education With Philanthropic And Impact Investing Actors In Asia, Prachi Srivastava, Robyn Read Apr 2019

Towards Transparency : A Report On Piloting The Invest-Ed Tool On Private Sector Investment In Education With Philanthropic And Impact Investing Actors In Asia, Prachi Srivastava, Robyn Read

Education Publications

The market size of global education is estimated to reach USD 10 trillion by 2030. Concurrently, there has been a growth in private-sector engagement in education generally, the sector occupying the top priority for many private investors operating in Asia. However, there is a paucity of concrete data and little transparency in reporting, inhibiting knowledge-sharing. The central concern of this pilot project was to develop an openly accessible tool to begin to fill these gaps.

This report provides a detailed overview of the process of developing and piloting Invest-ED with philanthropic and impact investing actors supporting education in Asia. Invest-ED …


How Co-Creation Increases Employee Corporate Social Responsibility And Organizational Engagement: The Moderating Role Of Self-Construal, Bonnie Simpson, Jennifer Robertson, Katherine White Mar 2019

How Co-Creation Increases Employee Corporate Social Responsibility And Organizational Engagement: The Moderating Role Of Self-Construal, Bonnie Simpson, Jennifer Robertson, Katherine White

Management and Organizational Studies Publications

This research merges literature from organizational behavior and marketing to garner insight into how organizations can maximize the benefits of Corporate Social Responsibility (CSR) for enhanced CSR and organizational engagement of employees. Across two field experiments, the authors demonstrate that the effectiveness of employee co-creation activities in increasing employees’ positive CSR perceptions is moderated by self-construal (i.e., whether an individual views the self as relatively independent from or interdependent with others). In particular, the positive effect of co-creation on CSR perceptions emerges only for employees with a salient interdependent self-construal (either measured as an individual difference or experimentally manipulated). Moreover, …


"At The Very Beginning, There's This Dream." The Role Of Utopia In The Workings Of Local And Cryptocurrencies, Diane-Laure Arjaliès Jan 2019

"At The Very Beginning, There's This Dream." The Role Of Utopia In The Workings Of Local And Cryptocurrencies, Diane-Laure Arjaliès

Business Publications

Since the 2008 financial crisis, the number of alternative currencies aiming at transforming global financial institutions, such as local and complementary currencies (LCC) and cryptocurrencies, has exploded. Yet the motivations and workings of such monies are relatively unknown. This chapter aims to fill this gap by providing a framework that uncovers the ideals pursued by alternative currencies, and the effects of those ideals on the production of money. To do so, I present a comparative analysis of the valuation infrastructure – the processes through which value(s) is produced – of one LCC, Sol Violette, and three cryptocurrencies, Bitcoin, Ğ1 …


Product Categories As Judgment Devices: The Moral Awakening Of The Investment Industry, Diane-Laure Arjalies Jan 2019

Product Categories As Judgment Devices: The Moral Awakening Of The Investment Industry, Diane-Laure Arjalies

Business Publications

Product categories are more than classification devices that organize markets; when reflecting market actors' purposes, they are also judgment devices. Taking stock of the literature on product categories and drawing on the distinction between the faculties of knowing and judging, we elaborate a framework that accounts for how and why market actors include or exclude normative attributes in a product category definition. Based on a field study of the development of Socially Responsible Investment (SRI) funds in France, we describe the phases and conditions of a judgment framework for category definition, for both established and nascent categories. We discuss implications …


Women's Experiences On The Path To A Career In Game Development, Johanna Weststar, Marie-Josee Legault Oct 2018

Women's Experiences On The Path To A Career In Game Development, Johanna Weststar, Marie-Josee Legault

Management and Organizational Studies Publications

This chapter seeks to identify whether there is a dominant, presupposed career pipeline to a career in game development and then looks for women and women’s experiences at each stage of that pipeline. It concludes that a dominant pipeline does exist and that this pathway both disadvantages women who attempt it and marginalizes other pathways. Along the way women deal with obstacles that can delegitimize their choices and experiences and/or make the assumed pathway inhospitable. This chapter relies on published literature as well as data from the 2014 and 2015 Developer Satisfaction Surveys (DSS) conducted by the International Game Developers …


When Public Recognition For Charitable Giving Backfires: The Role Of Independent Self-Construal, Bonnie Simpson, Katherine White, Juliano Laran Apr 2018

When Public Recognition For Charitable Giving Backfires: The Role Of Independent Self-Construal, Bonnie Simpson, Katherine White, Juliano Laran

Management and Organizational Studies Publications

This research examines the effectiveness of public recognition in encouraging charitable giving, demonstrating that public recognition can sometimes decrease donations. While previous work has largely shown that making donations visible to others can motivate donors, the present research shows that the effectiveness of public recognition depends on whether potential donors are under an independent (i.e., separate from others) or interdependent (i.e., connected with others) self-construal. Across seven experimental studies, an independent self-construal decreases donation intentions and amounts when the donor will receive public recognition compared to when the donation will remain private. This effect is driven by the activation of …


Revisiting M&M With Taxes: An Alternative Equilibrating Process, Zhichuan Li, Kenneth J. Kopecky, Timothy F. Sugrue, Alan Tucker Jan 2018

Revisiting M&M With Taxes: An Alternative Equilibrating Process, Zhichuan Li, Kenneth J. Kopecky, Timothy F. Sugrue, Alan Tucker

Business Publications

Modigliani and Miller present an equity-quantity shifting equilibrating process to achieve an optimal firm value in the presence of corporate taxes. However, in the era in which they derived their various propositions regarding the relation between a firm’s value and its capital structure, well-capitalized takeover specialists including private equity firms and sovereign funds did not exist, at least by today’s standards. In this paper we develop a simple arbitrage strategy, made viable by the presence of takeover firms, which presents an alternative equilibrating process to achieve the same optimal firm value. This alternative process is markedly different from that of …


Why Might A Video Game Developer Join A Union?, Johanna Weststar, Marie-Josee Legault Dec 2017

Why Might A Video Game Developer Join A Union?, Johanna Weststar, Marie-Josee Legault

Management and Organizational Studies Publications

This paper contributes to the union renewal literature by examining the union voting propensity of workers in the high-tech tertiary sector of videogame development toward different forms of unionization. We used exclusive data from a survey of videogame developers (VGD) working primarily in Anglo-Saxon countries. When looking at the factors related to voting propensity, our data indicated that the type of unionism matters and that industry/sectoral unionism is an increasingly salient model for project-based knowledge workers. This is an important policy dimension given that the legal structures and norms in Anglo-Saxon countries still tend to support decentralized enterprise-based unionism. It …


Videogame Developers Among 'Extreme Workers': Are Death Marches Over?, Marie-Josee Legault, Johanna Weststar Oct 2017

Videogame Developers Among 'Extreme Workers': Are Death Marches Over?, Marie-Josee Legault, Johanna Weststar

Management and Organizational Studies Publications

Purpose: The videogame industry is a work environment that is emblematic of O’Carroll’s (2015) encompassing model of a 24/7/365 working time model of flexibility. We use O’Carroll’s model to challenge two myths about videogame developers (VGDs): the long hours of work are in fact unpredictable hours, and flextime HR programs do not allow for real control over working hours.

Design/methodology/approach: We use a mixed methods approach (international online survey and 100 Canadian interviews) to analyse the case of VGDs - a different, but similar type of worker to the IT workers analysed by O’Carroll.

Findings: We can generalize O’Carroll’s model …


Extreme Risk And Small Investor Behavior In Developed Markets, Lorne N. Switzer, Jun Wang, Seungho Lee Mar 2017

Extreme Risk And Small Investor Behavior In Developed Markets, Lorne N. Switzer, Jun Wang, Seungho Lee

Management and Organizational Studies Publications

This paper examines the responses of small investors of ten developed markets as they are exposed to extreme risk. We focus on mutual fund flows that are induced by extreme market episodes (measured daily, weekly, and monthly) versus volatile periods captured by the traditional standard deviation metric. The extreme-day measure captures the behavior of small retail investors in the US and Canada better than the traditional standard deviation measure, based on funds flows to equity mutual funds. The evidence for the other countries of the study is mixed. Small investors in countries in the G-7 with more collective (as opposed …