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Full-Text Articles in Social and Behavioral Sciences
Message Variables For Effective Advertising Of Corporate Social Responsibility Initiatives: Results Of An Experimental Design, Alan Pomering, Lester W. Johnson, Gary Noble
Message Variables For Effective Advertising Of Corporate Social Responsibility Initiatives: Results Of An Experimental Design, Alan Pomering, Lester W. Johnson, Gary Noble
Faculty of Commerce - Papers (Archive)
Stakeholders increasingly expect firms to consider their social and environmental impacts as well as their economic impacts, and address their corporate social responsibility (CSR). One stakeholder group, consumers, report they want to be informed of how firms do this, and use this information when purchasing. This paper reports on an investigation of two message variables believed necessary for effective advertising about CSR initiatives, social topic information and social impact specificity. We manipulated each of these variables at three levels for an unfamiliar retail bank brand engaging with the social issue of the arms trade. While social topic information was found …
Consumers' Difficulty With Learning By Analogy Of Really New Products: Selection Criteria Of Effective Analogies, Amina Ait El Houssi
Consumers' Difficulty With Learning By Analogy Of Really New Products: Selection Criteria Of Effective Analogies, Amina Ait El Houssi
Faculty of Commerce - Papers (Archive)
Research in marketing and consumer behavior has suggested that analogies may be useful to enhance consumer learning of really new products. However, mixed results on the effectiveness of analogies have also been found indicating the risk of communication failure. In this paper several aspects of analogical thought that may negatively influence the use of analogies as learning devices for really new products are identified. For effective use of consumer learning by analogy of really new products several criteria are proposed for the selection of an appropriate analogy. In an exploratory study these criteria are used to find explanation for the …
Effective Teaching And Learning In Accounting Education: Examining The Linkages Between Students' Perceptions Of The Teaching Context, Students' Approaches To Learning And Students' Outcomes, Anne Abraham
Faculty of Commerce - Papers (Archive)
Research in accounting education has almost neglected both student perceptions of the learning context and their approaches to learning. Instead, studies have focused on either the teaching context or the outcomes of learning. This omission has meant that accounting educators often experience difficulty in understanding students conceive learning to be, how they perceive the learning task, or how they approach learning. The purpose of this paper is to examine the relationship between the perceptions, the approaches and the outcomes of students in a business subject in order to discover how these students learn and thus to provide some strategies which …
Effective Teaching And Learning: A Business Education Focus, Anne Abraham
Effective Teaching And Learning: A Business Education Focus, Anne Abraham
Faculty of Commerce - Papers (Archive)
The need to understand the process of student learning in order to improve the quality of that learning has been identified in the education literature (for example, see Biggs, 1978, 1987a, 1987b, Malton and Saljo, 1976, Ramsden, 1992). In addition, the outcomes of this learning have been identified in quantitative, qualitative or attitudinal terms (Biggs, 1990; Marton and Booth, 1997). To this end there have been a number of models of student approaches to learning (Biggs, 1988; Kember and Gow, 1989; Marton and Saljo, 1976; Zhang, 2000). Each model has considered the antecedents, and by way of application, the effectiveness …