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Full-Text Articles in Social and Behavioral Sciences
The Role Of Trust In The Marketing And R&D Interface During The Npd Process: A General Framework, Elias Kyriazis, Janette K. Rowland
The Role Of Trust In The Marketing And R&D Interface During The Npd Process: A General Framework, Elias Kyriazis, Janette K. Rowland
Faculty of Commerce - Papers (Archive)
A gap exists in our understanding of the role that "trust" plays within organisations that produce new products. Recent organisational research suggests that trust plays a more significant role in modern organisational structures than previously thought. Trust encourages efficient information sharing, it limits defensive behaviours, encourages citizenship behaviours, it leads to co-operation and teamwork, and encourages collaboration. The NPD literature has traditionally focused on "integration methods" which promote information sharing and interaction amongst participants. Trust has been viewed as a "by product" of these approaches. A framework is proposed which highlights the important role that management play in creating an …
The Role Of Emotional Assets And Liabilities In A Firm, Indra Abeysekera
The Role Of Emotional Assets And Liabilities In A Firm, Indra Abeysekera
Faculty of Commerce - Papers (Archive)
There is an absence of research addressing the process by which emotional (also called sensational) assets and liabilities interact with the intellectual and accounting assets and liabilities of a firm. This conceptual paper discusses the relationship between these types of assets and liabilities, and examines the way in which emotional assets and liabilities (emotional capital) influence the fair value, profits and cash flow of a firm. It outlines how the core emotions related to products and services can influence customers in making purchasing decisions that maximise the value of a firm. It also offers indicators for the managing and reporting …