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Full-Text Articles in Social and Behavioral Sciences
An Alternative Strategy For Building Sales Of Computers: Generic Advertising, Min Lu, Steven M. Thompson, Yanbin Tu
An Alternative Strategy For Building Sales Of Computers: Generic Advertising, Min Lu, Steven M. Thompson, Yanbin Tu
Management Faculty Publications
Frequent upgrading and aggressive price-cutting have become standard practice in the computer sector. While necessitated in part by declining production costs and a highly competitive market, these strategies have also served to make computers more affordable, growing the size of the overall market. Recently downturns in the sales of computers motivate us to examine the impact of these strategies on overall sales growth. We find evidence to suggest that excessive upgrading and overly aggressive price-cutting can be detrimental to overall sales growth. We also find that the computer sector exhibits characteristics that suggest that generic advertising would be an effective …
Perspectives: Entrepreneurship Training Can Empower Students Being Left Behind, Porcher L. Taylor Iii, Catherine S. Fisher, Michael J. Caslin
Perspectives: Entrepreneurship Training Can Empower Students Being Left Behind, Porcher L. Taylor Iii, Catherine S. Fisher, Michael J. Caslin
School of Professional and Continuing Studies Faculty Publications
Entrepreneurial self-employment, however, would hold great promise for business-minded students, if they learn entrepreneurship in high school and can test out their innovative business plans on consumers in their own neighborhoods and beyond — especially Internet start-up ideas. The social and community networking success of MySpace opens a wide door for anyone to market a new idea or product to a myriad of potential customers instantly.
Generational Competence And Retention : A Study Of Different Generations In Law Enforcement And How These Differences Impact Retention In The Chesterfield County Police Department, Gary Scott Edwards
Generational Competence And Retention : A Study Of Different Generations In Law Enforcement And How These Differences Impact Retention In The Chesterfield County Police Department, Gary Scott Edwards
Master's Theses
There are currently four distinct generations in today's workforce (Veterans, Baby Boomers, Generation X, and Millennials). This presents unique challenges for employers since each of these generations is affected and shaped by different events in their lives, which define the values they bring to work. These differences can be increasingly difficult to manage and may lead to conflicts. Significant research has been conducted in this area, but little has focused on public sector employees, specifically sworn law enforcement officers. This research examines whether generational differences observed in society as a whole are the same as those differences found in law …