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University of North Florida

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Articles 1 - 8 of 8

Full-Text Articles in Social and Behavioral Sciences

Love The Customers: Principles Of Interpersonal Relationships Applied To Social Media, Tracey Kyles Jan 2021

Love The Customers: Principles Of Interpersonal Relationships Applied To Social Media, Tracey Kyles

UNF Graduate Theses and Dissertations

Social media has changed communication, and its influence is far-reaching. Companies have adapted and tweaked their marketing strategies to more personal approaches to reach their audiences. This is especially evident in recent years. It can be observed, for example, by fast-food Twitter accounts attracting the attention of online users through witty personas and sarcastic tweets. This phenomenon is the motivation of this research looking into relationships between brands and their social media followers. Here, interpersonal relationship theories are referenced to uncover what encourages these kinds of relationships as well as discover which methods deliver the most positive responses, likes, and …


On Fire Or Burned-Out?: The Role Of Self-Monitoring On Burnout In The Workplace, Elizabeth Marie Ellis Jan 2020

On Fire Or Burned-Out?: The Role Of Self-Monitoring On Burnout In The Workplace, Elizabeth Marie Ellis

UNF Graduate Theses and Dissertations

Workplace burnout (i.e., exhaustion, disengagement, lack of professional efficacy) produces turnover which, in turn, increases costs (personnel recruitment, selection, training) for businesses (Maslach et al., 2001). Job demands predict workplace exhaustion whereas job resources predict workplace cynicism (Demerouti et al., 2001). Burnout is also related to individual differences in personality (Alessandri et al., 2018). In the present study, we explore the potential mediating effect of demands and resources on the connection between self-monitoring (Fuglestad & Snyder, 2010; Wilmot et al., 2015) and burnout. Self-monitoring can be conceptualized as either a single, dichotomous variable (Snyder, 1974) or two, continuous variables: protective …


Retaining Millennials: Values-Based Communication Tactics Employers Can Use To Appeal To A Supposed Risk-Adverse Generation, Erica Santillo Jan 2019

Retaining Millennials: Values-Based Communication Tactics Employers Can Use To Appeal To A Supposed Risk-Adverse Generation, Erica Santillo

UNF Graduate Theses and Dissertations

Millennials are growing within the workforce, but they are becoming difficult to attract and retain for longer than two years at a time. In addition, Millennials have generational-specific values that are different than their predecessors. Identifying and applying these workplace expectations to organizational policies have made it challenging for leaders to appeal to this generation. Millennials desire five aspects from their workplace: work with a purpose, to be their own boss or work for a boss that is a mentor, a collaborative work environment, flexible work schedules, and work-life integration and/or work-life balance. Using a survey research method, this thesis …


Leadership Skills, Promoting Flow And Generating Profit: A Study Of Millennial Managers Through Gamification, Junior Badibanga Jan 2019

Leadership Skills, Promoting Flow And Generating Profit: A Study Of Millennial Managers Through Gamification, Junior Badibanga

UNF Graduate Theses and Dissertations

An increased number or organizations are shifting away from traditional hierarchical, command and control business strategies which focus solely on generating profit to focusing on both people and profit. In this study, Csíkszentmihályi’s flow state (1975/2000) is considered to correspond with the people side of the social enterprise model, where organizations focus on both people and profit. Csíkszentmihályi (1990) describes the flow experience as a mental state which occurs when a person is motivated and fully immersed in an activity, resulting in feelings of energized focus and profound enjoyment. The current study analyzed secondary data from 1,184 millennial managers that …


Improving Search Ranking Using A Composite Scoring Approach, Larry D. Snedden Jan 2017

Improving Search Ranking Using A Composite Scoring Approach, Larry D. Snedden

UNF Graduate Theses and Dissertations

In this thesis, the improvement to relevance in computerized search results is studied. Information search tools return ranked lists of documents ordered by the relevance of the documents to the user supplied search. Using a small number of words and phrases to represent complex ideas and concepts causes user search queries to be information sparse. This sparsity challenges search tools to locate relevant documents for users. A review of the challenges to information searches helps to identify the problems and offer suggestions in improving current information search tools. Using the suggestions put forth by the Strategic Workshop on Information Retrieval …


Organizational Development Consulting: A Study Of Expert Consultants' Key Strategies, Mona Vosoughi Jan 2014

Organizational Development Consulting: A Study Of Expert Consultants' Key Strategies, Mona Vosoughi

UNF Graduate Theses and Dissertations

The present study was conducted to capture the collective voice of expert organizational development consultants. Until now, very few studies have been conducted that take into account the collective voices of organizational development consultants. More specifically, the purpose of the present study is to explore and gain a deeper understanding of the approaches expert organizational development consultants use throughout their engagement with their clients in an attempt to add value to and enhance organizational capacity. To understand the process used by this distinct group of leaders, phenomenological qualitative inquiry was the methodology used to conduct this study. Data were collected …


Perceptions Of Leadership Styles And Job Satisfaction In A Sample Of High School Athletic Directors In The United States, Colin J. Turey Jan 2013

Perceptions Of Leadership Styles And Job Satisfaction In A Sample Of High School Athletic Directors In The United States, Colin J. Turey

UNF Graduate Theses and Dissertations

The present study examined how athletic directors perceive their leadership roles in interscholastic athletics and the relationship of their leadership styles to their job satisfaction. The conceptual framework of this study was Bass and Avolio’s (1994) full range leadership model, also known as the transformational-transactional leadership model, which consists of 9 factors—5 transformational behaviors: idealized influence (attributed), idealized influence (behavior), inspirational motivation, intellectual stimulation, and individualized consideration; 2 transactional behaviors: contingent reward and management-by-exception (active); 2 passive/avoidant behaviors: management-by-exception (passive) and laissez-faire. These 9 factors are measured by the Multi-Factor Leadership Questionnaire (MLQ). The study was also informed by …


Cross-Cultural Comparative Study Of Users’ Perception Of The Navigation Organization Of An E-Commerce Web Application, Tetiana A. Bilyayeva Jan 2012

Cross-Cultural Comparative Study Of Users’ Perception Of The Navigation Organization Of An E-Commerce Web Application, Tetiana A. Bilyayeva

UNF Graduate Theses and Dissertations

The object of this study was to assess the influence of native language, as a principal cultural characteristic, one users’ behavior when using a web-based e-commerce application. The study expands on previous research by comparing English and Russian users. The research also considered demographic data to assess additional factors that influence behavior and task performance. The research design encompassed an online shopping application with two different navigation menus. One menu was based on the action-object model and the other was based on the object-action model. The user interface was created in two different languages (Russian and …